Where technology meets anthropology, conservation and development
Random header image... Refresh for more!

On a mission to aid farmers in Latin America

This is the eleventh in our series of FrontlineSMS guest posts. Here, Jorge Alonso – a veterinarian turned ICT4D practitioner – discusses his thoughts on the application of the software in agriculture in Latin America

Jorge Alonso“I am a veterinarian by qualification but, as often happens in life, ended up working with information and communication technologies… applied to agriculture. And I have no regrets. For some time I have been interested in the application of technology in agriculture, and these days I am particularly excited by the potential of mobile technologies in helping small producers improve the marketing of their products.

Over the past ten years I have managed a regional potato network (in Spanish). As its content manager my duties included searching for useful information to distribute among subscribers, and it was here that I first came across FrontlineSMS. My first, initial thought was how it could be used to spread potato prices among my group.

Since last year I have been thinking more about how FrontlineSMS could help small-holder farmers in San Juan, my province here in Argentina. I participated in two e-forums organized by FAO on Mobile Telephony in Rural Areas (which were held in both Spanish and English) and I paid particular interest to the experiences of participants using text messaging in Africa, Asia and Latin America. It was a hugely beneficial exercise, and I think I found what I was looking for.

Diagram: Jorge Alonso

Based on the findings of my research I designed a process through which small producers could exchange information by SMS with organisations, with the end result being improvement in the marketing of their produce. What do organisations need to do this? A computer, a cell phone (or modem) and a copy of FrontlineSMS. Most organizations have a computer and cell phone. According to recent statistics, in Argentina there are 102.2 mobiles phones per 100 habitants. What’s more, 91% of mobile users in the lower income bracket have used SMS services. Using readily available and familiar technologies, my idea could be adopted by many institutions including associations, co-operatives, NGOs, independent and community radio stations, as well as rural and indigenous organisations.

I recently wrote a comprehensive article in Spanish which talks about mobile telephony, the global food crisis, what makes mobile phone technology so special, experiences in Africa, Asia and America, and finally my proposal in more detail. Please check it out. Comments and suggestions are welcome. Thank you”.

Jorge Luis Alonso G.
Content Manager
Red Electrónica de la Papa (Redepapa)
www.redepapa.org

86 comments

1 changefeed (changefeed) { 07.07.09 at 9:03 am }

->@kiwanja: On a mission to aid farmers in Latin America http://tinyurl.com/kwofas

2 @mikegechter's RSS { 07.07.09 at 9:26 am }

On a mission to aid farmers in Latin America: This is the eleventh in our series of FrontlineSMS guest posts. He.. http://bit.ly/4dDIls

3 Vlad Dubovskiy { 07.07.09 at 12:24 pm }

RT @kiwanja Using SMS to help improve access to markets and agricultural information in SA. @tejuravi http://tinyurl.com/kwofas

4 Vladimir Dubovskiy { 07.07.09 at 12:24 pm }

RT @kiwanja Using SMS to help improve access to markets and agricultural information in SA. @tejuravi http://tinyurl.com/kwofas

5 LucaServo { 07.07.09 at 12:26 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

6 Luca Servo { 07.07.09 at 12:26 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

7 Gauri Salokhe { 07.07.09 at 12:34 pm }

RT @neoluk: RT @kiwanja: Using SMS 2 help improve access to markets & ag info in South America. http://tinyurl.com/kwofas

8 gaurisalokhe { 07.07.09 at 12:34 pm }

RT @neoluk: RT @kiwanja: Using SMS 2 help improve access to markets & ag info in South America. http://tinyurl.com/kwofas

9 digitalforgood { 07.07.09 at 12:35 pm }

->@kiwanja: On a mission to aid farmers in Latin America http://tinyurl.com/kwofas http://ow.ly/15H5dU

10 JWFellows (Jeremiah Fellows) { 07.07.09 at 3:22 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

11 Jeremiah Fellows { 07.07.09 at 3:22 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

12 jwfellows { 07.07.09 at 3:22 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

13 megaseeds (MEGASEEDS™,Inc.) { 07.07.09 at 7:23 pm }

RT @kiwanja Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

14 MEGASEEDS™,Inc. { 07.07.09 at 7:23 pm }

RT @kiwanja Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

15 megaseeds { 07.07.09 at 7:23 pm }

RT @kiwanja Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

16 Ken Banks { 07.07.09 at 7:56 pm }

Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

17 kiwanja { 07.07.09 at 7:56 pm }

Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

18 poplifegirl (Heather Blanchard) { 07.07.09 at 7:59 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

19 Heather Blanchard { 07.07.09 at 7:59 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

20 poplifegirl { 07.07.09 at 7:59 pm }

RT @kiwanja: Using SMS to help improve access to markets and agricultural information in South America. http://tinyurl.com/kwofas

21 Pablarribas Radar { 07.07.09 at 11:09 pm }

dlcsubs Build it Kenny, and they will come… http://bit.ly/4dDIls

22 pablarradar { 07.07.09 at 11:09 pm }

dlcsubs Build it Kenny, and they will come… http://bit.ly/4dDIls

23 On a mission to aid farmers in Latin America | Build it Kenny, and … | Argentina Today { 07.08.09 at 2:23 am }

[...] The rest is here: On a mission to aid farmers in Latin America | Build it Kenny, and … [...]

24 Frontline SMS: an effective and inexpensive tool to agricultural marketing in Latin America « Marketing in Latin America { 07.08.09 at 3:16 am }

[...] access a case study of a local farmer in San Juan Argentina, click here ▶ Comment /* 0) { jQuery(‘#comments’).show(”, change_location()); jQuery(‘#showcomments [...]

25 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

26 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

27 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

28 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

29 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

30 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

31 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

32 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

33 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

34 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

35 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

36 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

37 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

38 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

39 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

40 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

41 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

42 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

43 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

44 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

45 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

46 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

47 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

48 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

49 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

50 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

51 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

52 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

53 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

54 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

55 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

56 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

57 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

58 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

59 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

60 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

61 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

62 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

63 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

64 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

65 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

66 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

67 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

68 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

69 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

70 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

71 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

72 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

73 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

74 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

75 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

76 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

77 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

78 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

79 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

80 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

81 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

82 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

83 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

84 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

85 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

"On a mission to aid farmers in Latin America". Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

86 FrontlineSMS o/ { 07.08.09 at 3:12 pm }

“On a mission to aid farmers in Latin America”. Latest FrontlineSMS guest post via good friend Jorge Alonso http://is.gd/1ra2k

Leave a Comment