Taking on the grassroots challenge
Over the past four years FrontlineSMS has taught us a lot, and I write about it frequently (see my recent misconceptions and observations posts). One of the biggest – and most underestimated – challenges is outreach. If you’re building a tool for grassroots NGOs, particularly those working on the margins, promoting social mobile tools to them is inherently tricky.
Over the past year, and over the past few months in particular, increasing numbers of local, national and international NGOs have begun promoting FrontlineSMS themselves, to their own field offices, partners and NGO friends. This is hugely significant for us, amplifying our own efforts considerably. This short video, courtesy of United Methodist Communications (UMC), shows a handful of delegates at a recent crisis management conference talk briefly about their thoughts on the software.
They may only be a few words, but for us they speak volumes. We took on the grassroots challenge, and it’s great to see others joining in to help us.
After all, it doesn’t matter how good your mobile solutions are if no-one knows they exist.
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RT@kiwanja The challenges of promoting social mobile tools and "Taking on the grassroots challenge". http://is.gd/1OQ7i [video]
RT@kiwanja The challenges of promoting social mobile tools and "Taking on the grassroots challenge". http://is.gd/1OQ7i [video]
RT @kiwanja The challenges of promoting social mobile tools and "Taking on the grassroots challenge". http://is.gd/1OQ7i [video]
RT @kiwanja The challenges of promoting social mobile tools and "Taking on the grassroots challenge". http://is.gd/1OQ7i [video]
RT @kiwanja The challenges of promoting social mobile tools and "Taking on the grassroots challenge". http://is.gd/1OQ7i [video]
RT @kiwanja The challenges of promoting social mobile tools and "Taking on the grassroots challenge". http://is.gd/1OQ7i [video]
->@kiwanja: Taking on the grassroots challenge http://bit.ly/amYjF
"After all, it doesn’t matter how good your mobile solutions are if no-one knows they exist." @kiwanja http://is.gd/1OQ7i
"After all, it doesn’t matter how good your mobile solutions are if no-one knows they exist." @kiwanja http://is.gd/1OQ7i
Taking on the grassroots challenge: Over the past four years FrontlineSMS has taught us a lot, and I write about.. http://bit.ly/amYjF
Taking on the grassroots challenge: Over the past four years FrontlineSMS has taught us a lot, and I write about.. http://bit.ly/amYjF
RT @kiwanja: The challenges of promoting social mobile tools & "Taking on grassroots challenge". http://is.gd/1OQ7i [video] <<Well done \o/
RT @kiwanja: The challenges of promoting social mobile tools & "Taking on grassroots challenge". http://is.gd/1OQ7i [video] <<Well done \o/
RT @kiwanja The challenges of promoting social mobile tools and “Taking on the grassroots challenge”. http://is.gd/1OQ7i [video]
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
Great video of African delegates talking about @FrontlineSMS and crisis communications. http://is.gd/1OQ7i
dlcsubs Taking on the grassroots challenge | Build it Kenny, and they will come… http://bit.ly/amYjF
dlcsubs Taking on the grassroots challenge | Build it Kenny, and they will come… http://bit.ly/amYjF
Frontline SMS holds so much potential for church communicators who are wanting to share important news about health, distance learning and messages of hope. Thanks for developing a software with this audience in mind. It’s an audience too often ignored.
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