“As trained observers of how people in a society live, ethnographers can help companies figure out what people need and then work with designers to meet those needs with new (or more often tweaked) products and services. In a world in which ever more people are using technology products on a daily basis, such skills are increasingly in demand. For ethnographers, anthropologists, and other social scientists, the upshot can be intriguing work around the globe”
Read more about the role of field-based research and anthropology in the identification and design of mobile tools, products and services in this latest CNN article. There’s more in our PC World column, published last July. And an interesting new course in Digital Anthropology at University College London in the UK.
Interesting times. Get out in the field, or study anthropology. That seems to be the message.