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Keeping up the heat on climate change

As part of this years International Day of Climate Action on October 24th, 350.org – with support from Tactical Technology Collective – are planning a new and innovative text messaging campaign designed to mobilise citizens around the world

“Project MOBiLIZE” will use decentralised, country-specific FrontlineSMS servers to deliver targeted messaging blasts to 350.org supporters in over twenty countries. The project will also collect SMS reports after the October 24th main event and deliver them to world leaders via Twitter, web and projection at the UN Climate Talks due to take place in Copenhagen in December.

"Project MOBiLIZE"

This is how it works. To start things off, the 350.org central server sends out an SMS to each of the country nodes, taking into account timing, language and message. Cost is minimal – just 20 international messages, one per node. Once the message is received, the country nodes automatically blast it out to lists of in-country mobile numbers, sourced from 350.org and local partner organisations. Costs are approximately 5 cents per SMS. Cascading SMS this way reduces costs considerably, and allows better local control.

Country nodes can also collect new mobile numbers through the FrontlineSMS servers, using SMS keywords and by publicising country-specific phone numbers on the web and at events.

This is the first time FrontlineSMS has been used to ‘cascade’ messages to and from the local level through a chain of servers. It could also be a first for any grassroots global SMS campaign, and if it works could present an exciting new model for others to follow. Not only is the system cheaper to run but it presents the potential for considerably wider reach, and thanks to some neat work by Bobby - the brains behind it - the pre-configured software can be quickly adopted in any country.

If you are interested in taking part in this ground-breaking campaign, either as an in-country node or in any other capacity, post a comment here, check out Bobby’s post on the FrontlineSMS Community pages

NEWS UPDATE

The 350.org website has a post about the project
Tactical Tech also have a post here

ACCESS POINTS

New numbers are being added all the time. Here are the various local access points as at 12th October:

USA – 30644
Australia – 0411694094
Maldives – 9900350
Macedonia – 077594209
Philippines – 09088770350
Hong Kong – 85262757489
Panama – Coming Soon!
New Zealand – 0226070672
Israel Coming – Soon!
Malaysia – 0163050973
Cambodia – 081666120
Sweden – 0733185314
Germany – Coming Soon!
India – Coming Soon!
Lebanon – Coming Soon!

30 comments

1 twitter tips | twitter-abc.com { 10.06.09 at 4:37 pm }

[...] The rest is here: Keeping up the heat on climate change [...]

2 Tweets that mention Keeping up the heat on climate change | Build it Kenny, and they will come... -- Topsy.com { 10.06.09 at 4:58 pm }

[...] This post was mentioned on Twitter by changefeed. changefeed said: ->@kiwanja: Keeping up the heat on climate change http://bit.ly/O7pUZ [...]

3 Jake Harmer { 10.06.09 at 5:02 pm }

This is awesome!! I’ve heard people talk about doing this kind of thing, but haven’t seen anyone try it. Will be watching with interest. Nice one.. :)

4 Daniel Taghioff { 10.07.09 at 7:37 am }

This is a great tool. I think it suits climate change perfectly, mobile is the medium that will most likely reach those most affected.

Ken, can we discuss this sometime?

5 Theresa Ann Conner { 10.07.09 at 7:39 am }

AMAZING

6 Linda Raftree { 10.07.09 at 10:12 am }

RT@kiwanja This really is very, very smart. Cascading SMS servers to help run global <-> local climate change campaign http://is.gd/40Hi5

7 meowtree { 10.07.09 at 10:12 am }

RT@kiwanja This really is very, very smart. Cascading SMS servers to help run global <-> local climate change campaign http://is.gd/40Hi5

8 Aleksei Ivanov { 10.07.09 at 10:49 am }

Интересную технологию придумали на базе FrontlineSMS (@frontlinesms) – каскадные SMS серверы – http://is.gd/40Hi5 (RT @kiwanja)

9 Axsis { 10.07.09 at 10:49 am }

Интересную технологию придумали на базе FrontlineSMS (@frontlinesms) – каскадные SMS серверы – http://is.gd/40Hi5 (RT @kiwanja)

10 paconmiller { 10.07.09 at 11:43 am }

RT @kiwanja This really is very, very smart. Cascading SMS servers to help run global <-> local climate change campaign http://is.gd/40Hi5

11 Dan Markham { 10.07.09 at 12:00 pm }

RT @kiwanja: This really is v, v smart. Cascading SMS servers to help run global/local climate change campaign http://is.gd/40Hi5

12 scorpiondethray { 10.07.09 at 12:00 pm }

RT @kiwanja: This really is v, v smart. Cascading SMS servers to help run global/local climate change campaign http://is.gd/40Hi5

13 Hapee { 10.07.09 at 12:02 pm }

RT @paconmiller: RT @kiwanja This really is smart. Cascading SMS servers to help run global <-> local climate campa http://is.gd/40Hi5

14 Hapee de Groot { 10.07.09 at 12:02 pm }

RT @paconmiller: RT @kiwanja This really is smart. Cascading SMS servers to help run global <-> local climate campa http://is.gd/40Hi5

15 Ben { 10.07.09 at 1:13 pm }

this sounds very interesting. when will this be tested?

16 kiwanja { 10.07.09 at 5:40 pm }

@Daniel – Sure, happy to speak whenever. Drop me an email (or Facebook message me) and we can try to set something up

@Ben – it’s being put together as we speak, with Bobby from Tactical Tech leading implementation. The system has already been tested and works, it just needs the country-nodes to be set up, ready for the climate event at the end of the month

17 josh goldstein { 10.07.09 at 8:30 pm }

super cool. do you mean US 5 cents including country-level distribution? If so, remarkable!

18 Pontus Westerberg { 10.07.09 at 9:04 pm }

Cascading SMS messages to 20 different countries. http://bit.ly/HksQt @djinn #transnews (we need to change that hash tag btw)

19 pontusw { 10.07.09 at 9:04 pm }

Cascading SMS messages to 20 different countries. http://bit.ly/HksQt @djinn #transnews (we need to change that hash tag btw)

20 Phil Aroneanu { 10.08.09 at 1:29 am }

Thanks to Ken for posting this and the FrontlineSMS team for building a truly badass application. We just launched today, and mobile blasting has begun! Check out http://350.org/mobile for more details. If you live in a country that isn’t listed up there, and you are interested in hosting a node, get in touch with me at phil@350.org and fill out the form here: http://bit.ly/prjctmobilize

21 Phil Aroneanu { 10.08.09 at 1:31 am }

And yes, doing it this way cuts down on costs, because we blast out and receive back on local nodes, from local #s. In some places (like USA, Panama, New Zealand) we’re using clickatell and vendors to get better rates.

22 klaikong { 10.10.09 at 6:28 am }

innovative text messaging campaign for global warming http://tr.im/Bi8i #fb

23 Common Call to Climate Action! Join 350.org by simply texting… « A World Citizen { 10.10.09 at 2:59 pm }

[...] Kiwanja | Keeping up the heat on climate change [...]

24 Mamading Ceesay { 10.12.09 at 1:15 pm }

RT @Info_Activism: RT @kiwanja: This is v. v. smart. Cascading @frontlineSMS servers 2 run global climatechange campaign http://is.gd/40Hi5

25 evangineer { 10.12.09 at 1:15 pm }

RT @Info_Activism: RT @kiwanja: This is v. v. smart. Cascading @frontlineSMS servers 2 run global climatechange campaign http://is.gd/40Hi5

26 Rooftop Jaxx { 10.12.09 at 1:24 pm }

RT @Info_Activism: RT @kiwanja: This is v. v. smart. Cascading @frontlineSMS servers 2 run global #climatechange campaign http://is.gd/40Hi5

27 RooftopJaxx { 10.12.09 at 1:24 pm }

RT @Info_Activism: RT @kiwanja: This is v. v. smart. Cascading @frontlineSMS servers 2 run global #climatechange campaign http://is.gd/40Hi5

28 lucasgonzalez { 10.12.09 at 3:03 pm }

grassroots global SMS campaign http://bit.ly/ks5x5

29 Lucas Gonzalez { 10.12.09 at 3:03 pm }

grassroots global SMS campaign http://bit.ly/ks5x5

30 Shubham { 10.27.09 at 5:53 pm }

Awaiting India Number…

Lets see how good it gets!

All the best..

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