Mountain-top texting for charity
In the seventeenth in our series of FrontlineSMS guest posts, Laura Hartstone – one of the organisers behind the “3 Peaks 3 Weeks” Challenge – talks about their plans to use FrontlineSMS to provide daily climbing updates to supporters around the world via SMS
The 3 Peaks 3 Weeks Challenge is an annual all-female climbing event which aims to summit three of Africa’s highest peaks in less than three weeks raising money and awareness for the three peak issues currently facing Africa; environment, education, and health.
The challenge is organized in partnership with Save the Rhino International (SRI). They help with event management and logistics as well as collecting and distributing raised funds to the three pre-selected non-profit organisations in Africa.
3 Peaks 3 Weeks provides an opportunity for women around the world to experience the diverse culture and beauty of East Africa while contributing to ongoing development efforts. To date the event has raised over half a million dollars. On January 9th, 2010 the third annual team will take on the challenge. Eleven women from Canada, USA, UK, Australia and Ireland will unite in Africa. The task will be difficult – and their effort, monumental.
Over the past year the team has held events, fundraisers, and walked the streets of their hometowns seeking donations to support grassroots initiatives in East Africa. Even during the current economic hardships, they have managed to raise over $100,000. With passion to help make poverty history, and outstanding commitment to social responsibility, these women are inspiring people around the world.
The 3 Peaks 3 Weeks team will now use FrontlineSMS to stay in touch with supporters, friends and family while on the mountain. The team will carry a mobile phone and send a LIVE update via SMS to base camp. From base camp, the SMS will instantly reach supporters around the globe using FrontlineSMS’ ‘auto-forward’ functionality. Hear which girls are getting altitude sickness, who can’t sleep at night, what food they are being served, and when they make it to the summit! You can subscribe to the live updates by texting the word CLIMB to +255 688 905 872. You will get an automated reply either immediately, or within a day or two, confirming your subscription! Thanks.
More information is available here: