Rethink. Reboot. Rework.
This is the book I’ve been waiting for for years. And it’s been a revelation in the few days I’ve had it. Broken down into largely single page ‘chapters’ – making it an incredibly easy read – it debunks many of the myths of running a business, of entrepreneurship, of innovation. What’s more, it’s written by doers, not talkers. I have plenty of time for doers.

Here are just a few of my favourite snippets from the “Rework” book:
“With so much failure in the world, you can’t help but breathe it in. Don’t inhale. Don’t get fooled by the stats. Other people’s failures are just that – other people’s failures”
“What do you really learn from mistakes? You might learn what not to do again, but how valuable is that? You still don’t know what you should do next”
“Ideas are cheap and plentiful. The real question is how well you execute”
“When you don’t know what you believe, everything becomes an argument”
“There’s a world of difference between truly standing for something and having a mission statement that says you stand for something”
“Great companies start in garages all the time. Yours can, too”
“Start a business, not a startup”
“If you’re successful, people will try to copy what you do. It’s just a fact of life. But there’s a great way to protect yourself from copycats – make you part of your product or service. Inject what’s unique about the way you think into what you sell. Decommoditise your product. Make it something no-one else can offer”
If you only buy one “business” book this year, make this it. Wonderful stuff.
Two “social mobile” related posts:
Social mobile: Myths and misconceptions
Mobile applications development: Observations

24 comments
If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
Rethink. Reboot. Rework.: This is the book I’ve been waiting for for years. And it’s been a revelation in the few … http://bit.ly/ai5175
->@kiwanja: Rethink. Reboot. Rework. http://bit.ly/ai5175
RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
I agree with @kiwanja. Great book! RT If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent
Debunking myths around #business, #entrepreneurship, #failure and #innovation. "Rethink. Reboot. Rework". http://is.gd/dhvjB
RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
RT @kiwanja: Debunking myths around #business, #entrepreneurship, #failure and #innovation. "Rethink. Reboot. Rework". http://is.gd/dhvjB
RT @kiwanja: Debunking myths around #business, #entrepreneurship, #failure and #innovation. "Rethink. Reboot. Rework". http://is.gd/dhvjB
Agreed. Great book.
Rethink. Reboot. Rework. – 37 signal founders open up on page – http://ht.ly/281rw – gotta get me this book, cheers @kiwanja
RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
RT @incognitosum: RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
RT @debelzie:RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation
“Ideas are cheap and plentiful. The real question is how well you execute” – http://www.kiwanja.net/blog/2010/07/rethink-reboot-rework/
“Great companies start in garages all the time. Yours can, too” – http://is.gd/dlQvf
“Start a business, not a startup” – http://is.gd/dlQvf
If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation – RT @kiwanja
[...] is to have a story and a passion which resonates and inspires. As Fried and Hansson put it in their recent book, “Inject what’s unique about the way you think into what you sell. Decommoditise your [...]
@joshnesbit Loved "Rework". Great choice. I was even inspired enough to share a little about it on my blog. http://t.co/3FIohDA
@joshnesbit Loved "Rework". Great choice. Was even inspired enough to share a little about it on my blog. http://t.co/3FIohDA #socent #books
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