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Rethink. Reboot. Rework.

This is the book I’ve been waiting for for years. And it’s been a revelation in the few days I’ve had it. Broken down into largely single page ‘chapters’ – making it an incredibly easy read – it debunks many of the myths of running a business, of entrepreneurship, of innovation. What’s more, it’s written by doers, not talkers. I have plenty of time for doers.

Here are just a few of my favourite snippets from the “Rework” book:

“With so much failure in the world, you can’t help but breathe it in. Don’t inhale. Don’t get fooled by the stats. Other people’s failures are just that – other people’s failures”

“What do you really learn from mistakes? You might learn what not to do again, but how valuable is that? You still don’t know what you should do next”

“Ideas are cheap and plentiful. The real question is how well you execute”

“When you don’t know what you believe, everything becomes an argument”

“There’s a world of difference between truly standing for something and having a mission statement that says you stand for something”

“Great companies start in garages all the time. Yours can, too”

“Start a business, not a startup”

“If you’re successful, people will try to copy what you do. It’s just a fact of life. But there’s a great way to protect yourself from copycats – make you part of your product or service. Inject what’s unique about the way you think into what you sell. Decommoditise your product. Make it something no-one else can offer”

If you only buy one “business” book this year, make this it. Wonderful stuff.

Two “social mobile” related posts:
Social mobile: Myths and misconceptions
Mobile applications development: Observations

24 comments

1 Ken Banks { 07.06.10 at 3:10 pm }

If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

2 Ajay Kumar { 07.06.10 at 3:16 pm }

RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

3 @mikegechter's RSS { 07.06.10 at 3:22 pm }

Rethink. Reboot. Rework.: This is the book I’ve been waiting for for years. And it’s been a revelation in the few … http://bit.ly/ai5175

4 changefeed { 07.06.10 at 3:29 pm }

->@kiwanja: Rethink. Reboot. Rework. http://bit.ly/ai5175

5 Diane Coyle { 07.06.10 at 3:40 pm }

RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

6 Jane Reitsma { 07.06.10 at 3:54 pm }

I agree with @kiwanja. Great book! RT If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent

7 Ken Banks { 07.06.10 at 4:38 pm }

Debunking myths around #business, #entrepreneurship, #failure and #innovation. "Rethink. Reboot. Rework". http://is.gd/dhvjB

8 iPayStation { 07.06.10 at 4:41 pm }

RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

9 Afrika Kabissa { 07.06.10 at 5:03 pm }

RT @kiwanja: Debunking myths around #business, #entrepreneurship, #failure and #innovation. "Rethink. Reboot. Rework". http://is.gd/dhvjB

10 Aleksei { 07.07.10 at 4:31 am }

RT @kiwanja: Debunking myths around #business, #entrepreneurship, #failure and #innovation. "Rethink. Reboot. Rework". http://is.gd/dhvjB

11 Tierney O'Dea Booker { 07.07.10 at 5:17 am }

Agreed. Great book.

12 Chris Noble { 07.07.10 at 10:48 am }

Rethink. Reboot. Rework. – 37 signal founders open up on page – http://ht.ly/281rw – gotta get me this book, cheers @kiwanja

13 incognito sum { 07.07.10 at 11:20 am }

RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

14 Melissa RIcher { 07.07.10 at 12:28 pm }

RT @incognitosum: RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

15 Nathan Chiume { 07.08.10 at 4:38 am }

RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

16 Deborah Elzie { 07.08.10 at 5:45 am }

RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

17 Ben Shoemate { 07.08.10 at 5:50 am }

RT @debelzie:RT @kiwanja: If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation

18 Aleksei { 07.09.10 at 6:28 pm }

“Ideas are cheap and plentiful. The real question is how well you execute” – http://www.kiwanja.net/blog/2010/07/rethink-reboot-rework/

19 Aleksei { 07.09.10 at 6:32 pm }

“Great companies start in garages all the time. Yours can, too” – http://is.gd/dlQvf

20 Aleksei { 07.09.10 at 6:32 pm }

“Start a business, not a startup” – http://is.gd/dlQvf

21 Aleksei { 07.09.10 at 6:34 pm }

If you only buy one “business” book this year, make this it. http://is.gd/dhvjB #socent #business #innovation – RT @kiwanja

22 Celebrating the “enabling environment” | Build it Kenny, and they will come... { 07.11.10 at 1:55 pm }

[...] is to have a story and a passion which resonates and inspires. As Fried and Hansson put it in their recent book, “Inject what’s unique about the way you think into what you sell. Decommoditise your [...]

23 Ken Banks { 08.30.11 at 8:16 pm }

@joshnesbit Loved "Rework". Great choice. I was even inspired enough to share a little about it on my blog. http://t.co/3FIohDA

24 Ken Banks { 08.30.11 at 8:19 pm }

@joshnesbit Loved "Rework". Great choice. Was even inspired enough to share a little about it on my blog. http://t.co/3FIohDA #socent #books

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