Rethink. Reboot. Rework.

This is the book I’ve been waiting for for years. And it’s been a revelation in the few days I’ve had it. Broken down into largely single page ‘chapters’ – making it an incredibly easy read – it debunks many of the myths of running a business, of entrepreneurship, of innovation. What’s more, it’s written by doers, not talkers. I have plenty of time for doers.

Here are just a few of my favourite snippets from the “Rework” book:

“With so much failure in the world, you can’t help but breathe it in. Don’t inhale. Don’t get fooled by the stats. Other people’s failures are just that – other people’s failures”

“What do you really learn from mistakes? You might learn what not to do again, but how valuable is that? You still don’t know what you should do next”

“Ideas are cheap and plentiful. The real question is how well you execute”

“When you don’t know what you believe, everything becomes an argument”

“There’s a world of difference between truly standing for something and having a mission statement that says you stand for something”

“Great companies start in garages all the time. Yours can, too”

“Start a business, not a startup”

“If you’re successful, people will try to copy what you do. It’s just a fact of life. But there’s a great way to protect yourself from copycats – make you part of your product or service. Inject what’s unique about the way you think into what you sell. Decommoditise your product. Make it something no-one else can offer”

If you only buy one “business” book this year, make this it. Wonderful stuff.

Two “social mobile” related posts:
Social mobile: Myths and misconceptions
Mobile applications development: Observations

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