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Spreading the “Mobile Message”

Over the past year or so, it’s become increasingly clear to us that we need to take the “mobile message” out of its technology silo and make it more available – and accessible – to a wider audience. This was the thinking behind our regular series on PC World, and is the thinking behind a new series we’re launching today in collaboration with National Geographic.

The “Mobile Message” is aimed at a broad audience, but most importantly people who would never likely visit a mobile-specific site. Recent talks at Communicate – aimed at conservationists – and Nat Geo Live! – aimed at the general public – have convinced us even more that we need to stop just talking among ourselves and take the message out to more mainstream, broader audiences.

According to the first “Mobile Message” posted today:

“Over the next few months we will delve into the human stories behind the growth of mobile technology in the developing world. We’ll take a closer look at the background and thinking behind FrontlineSMS, and hear from a number of users applying it to very real social and environmental problems in their communities. We will also hear thoughts and insights from other key mobile innovators in the field, from anthropologists to technologists to local innovators.”

You can read the rest of the introductory post on the National Geographic website here.

22 comments

1 changefeed { 12.08.10 at 2:11 pm }

->@kiwanja: Announcing the “Mobile Message” http://bit.ly/ggMz4n

2 Ken Banks { 12.08.10 at 2:16 pm }

Excited to announce a new mobile series in collaboration with @NatGeoNewsWatch – "The Mobile Message". http://bit.ly/mm_kiwanja

3 Josh Nesbit { 12.08.10 at 2:20 pm }

RT @kiwanja: Excited to announce a new mobile series in collaboration with @NatGeoNewsWatch – "The Mobile Message". http://bit.ly/mm_kiwanja

4 Tom Murphy { 12.08.10 at 2:22 pm }

RT @kiwanja: Excited to announce a new mobile series in collaboration with @NatGeoNewsWatch – "The Mobile Message". http://bit.ly/mm_kiwanja

5 Yeswetweet { 12.08.10 at 3:02 pm }

@kiwanja congratulations!!!!!!! http://bit.ly/mm_kiwanja

6 jranck { 12.08.10 at 3:13 pm }

Announcing the “Mobile Message” | Build it Kenny, and they will come… http://bit.ly/gasZhw

7 Jeremiah Fellows { 12.08.10 at 3:59 pm }

RT @kiwanja: Excited to announce a new mobile series in collaboration with @NatGeoNewsWatch – "The Mobile Message". http://bit.ly/mm_kiwanja

8 Tweets that mention Announcing the “Mobile Message” | Build it Kenny, and they will come... -- Topsy.com { 12.08.10 at 4:17 pm }

[...] This post was mentioned on Twitter by jranck, Ken Banks, Josh Nesbit, changefeed, Jeremiah Fellows and others. Jeremiah Fellows said: RT @kiwanja: Excited to announce a new mobile series in collaboration with @NatGeoNewsWatch – “The Mobile Message”. http://bit.ly/mm_kiwanja [...]

9 Announcing the “Mobile Message” | Global Health Hub { 12.08.10 at 4:47 pm }

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10 Bill Barhydt { 12.08.10 at 4:57 pm }

Via @kiwanja: Excited to announce a new mobile series in collaboration with @NatGeoNewsWatch – "The Mobile Message" http://bit.ly/mm_kiwanja

11 Ken Banks { 12.08.10 at 5:08 pm }

Announcing our exciting new series on mobile tech, in collaboration with National Geographic. http://bit.ly/mm_kiwanja #m4d

12 Priyanka Joseph { 12.08.10 at 5:10 pm }

RT @kiwanja: Announcing our exciting new series on mobile tech, in collaboration with National Geographic. http://bit.ly/mm_kiwanja #m4d

13 Thinc Design { 12.08.10 at 5:57 pm }

RT @kiwanja: Announcing our exciting new series on mobile tech, in collaboration with National Geographic. http://bit.ly/mm_kiwanja #m4d

14 Duncan Edwards { 12.08.10 at 5:58 pm }

RT @kiwanja: Announcing our exciting new series on mobile tech, in collaboration with National Geographic. http://bit.ly/mm_kiwanja #m4d

15 WSIS { 12.08.10 at 6:13 pm }

RT @kiwanja: Announcing our exciting new series on mobile tech, in collaboration with National Geographic. http://bit.ly/mm_kiwanja #m4d

16 Announcing the “Mobile Message” | Build it Kenny, and they will … | Technology News { 12.08.10 at 6:37 pm }

[...] from: Announcing the “Mobile Message” | Build it Kenny, and they will … Random PostsDecember 3, 2010 — What's the Best Linux Distro | Software | Operating System [...]

17 Sean McDonald { 12.08.10 at 7:46 pm }

Today IS a good day to read: @SMSLegal 's new post: http://ht.ly/3m5fc AND @FrontlineSMS on @NatGeoSociety : http://bit.ly/mm_kiwanja

18 Philip Auerswald { 12.08.10 at 7:48 pm }
19 caitlin klevorick { 12.09.10 at 4:30 am }

RT @kiwanja: Announcing our exciting new series on mobile tech, in collaboration with National Geographic. http://bit.ly/mm_kiwanja #m4d

20 S. Lister { 12.09.10 at 11:55 am }

"we need 2 stop…talkng [2} ourselvs & take th mssge…more mainstream"http://bit.ly/ifR8D0 mob.tech havng same prob. as #edtech #m4d#ICT4D

21 Ken Banks { 12.09.10 at 5:41 pm }

Very excited about the second and third guest posts for our new Nat Geo "Mobile Message" series. Watch this space! http://bit.ly/mm_kiwanja

22 World Spinner { 12.10.10 at 3:01 am }

Spreading the “Mobile Message” | Build it Kenny, and they will come……

Here at World Spinner we are debating the same thing……

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