Conventional wisdom among much of the investor community might have you believe that only projects borne out of teams have the potential to succeed. People that work alone are an awkward fit. Maybe they’re considered anti-social, giving a sign that they’re not able (or willing) to work with others? Or they’re considered too introvert? Perhaps building a team is part of the investor pre-investment test? “The evidence is in everywhere that great innovation comes from collaborating” is what we’re lead to believe.
I’ve previously written about the need to invest more in people, not just projects. It’s now just a case of extending that argument from ‘people’ to ‘person’.
If you’re looking for evidence that introverts aren’t all that bad (or rare) – and I guess many lone founders might be rightly (or wrongly) grouped in that category – then Susan Cain’s Quiet is a brilliant place to start:
The introvert/extrovert divide is the most fundamental dimension of personality. And at least a third of us are on the introverted side. Some of the world’s most talented people are introverts. Without them we wouldn’t have the Apple computer, the theory of relativity and Van Gogh’s sunflowers.
After spending most of my early career in the mobile-for-development field as a lone non-profit technology founder, quite successfully I’d like to think, these past few months I’ve been learning the ropes in the commercial sector as I build out a new mobile app idea. The difference in approach is quite something – that’s something for a longer, future blog post – but the focus on market opportunity and business models feature strongly, as does the need to be in a team. This from a programme I was looking at just last week – the Barclays Accelerator:
I suppose I could always drop my app idea for a while and spend huge amounts of time bringing a bunch of other people on-board. Or I could not do that, and just look for investors who don’t mind lone innovators. They do exist – I found one. And they invested.
No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team – Reid Hoffman, Co-Founder of LinkedIn
I don’t dispute that, ultimately, you’ll need a team to build out your idea. My argument is simply that it might be after you’ve started building, and after you know your idea has legs. Focus relentlessly on the product first.
After all, no product, no business, no (need for a) team.