Category — Appropriate technology

#1: The Amazon Kindle

While growing numbers of people in the development sector get increasingly excited at the potential of tablet computing for health, agriculture, education and other development activities, it’s the Amazon Kindle that’s been exciting me recently. The irony is, without really trying, Amazon have built something which more closely resembles an appropriate technology than other organisations who have specifically gone out to try and build one.

So, what makes the Kindle so special?

1. It’s light, relatively rugged, and mobile
2. Ten days reading time on one charge
3. One month ‘standby’ time between charges
4. Built-in dictionary and thesaurus
5. Display can be read in bright sunlight
6. Internal storage for up to 200 books
7. No need for the Internet once books are loaded
8. Text-to-speech for illiterate/semi-literate users
9. Costs continue to come down
10. Remote delivery of books and materials (local wi-fi permitting)

Of course, I’m not the first person to notice this. A year or two ago the highlight of an ICT4D conference I attended was a short video showing children in West Africa using Amazon Kindles. I’ll never forget how they interacted with the devices, and what having access to one meant to them and their hopes of an education. Not many technologies give us these little glimpses of magic.

Imagine, all the books a child would ever need to see them through their basic education, all packed into a ~$100 device.

The people behind that video were from Worldreader.org, an organisation whose mission is to “make digital books available to all in the developing world, enabling millions of people to improve their lives”.

We often say in mobiles-for-development that today most people in the developing world will make their first phone call on a mobile, and have their first experience of the Internet on one, too. Perhaps children, in the not-too-distant future, will have their first experience of reading on an e-reader?

“Two weeks ago, I was staying at a working dairy farm sixty kilometers north of Bogotá, Colombia. I was fiddling around with my iPad when one of the kids that worked in the stables came up to me and started staring at it. He couldn’t have been more than six years old, and I’d bet dollars to donuts that he had never used a computer or even a cellular telephone before (Colombia has many attractions. The vast pool of illiterate poor is not one of them)

Curious, I handed him the device and a very small miracle happened. He started using it. I mean, really using it. Almost instantly, he was sliding around, opening and closing applications, playing a pinball game I had downloaded. All without a single word of instruction from me”

Michael Noer, “The Stable Boy and the iPad“

Two questions scream out at me when I read this. Firstly, what would happen if Apple turned a fraction of its attention to ICT4D? And secondly, why don’t Apple work in ICT4D? In a sector where so many tools and solutions seem to fail because they’re too complex, poorly designed, unusable or inappropriate, who better to show us how it should be done than the masters of usability and design?

The answer to the second question is a little easier to answer than the first. As Walter Isaacson pointed out in his recent biography, Steve Jobs felt he could contribute more to the world by ‘simply’ making brilliant products. He seemed to have little time for philanthropy, at least publicly, and his laser focus meant he saw almost everything other than Apple’s mission as a distraction. Ironically, had he decided to give away some of his ballooning wealth, he’d most likely have funded programmes working in nutrition and vegetarianism, not technology, according to Mark Vermilion (who Steve Jobs hired back in 1986 to run the Steven P. Jobs Foundation, which he was destined to shut down a year later).

Had Steve Jobs decided to pursue his Foundation, and had he decided to fund technology-based initiatives in the developing world, how well might he have done, and what might Apple have been able to contribute to our discipline?

Here’s five initial thoughts on where an Apple approach to ICT4D might be different – or problematic.

1. Consult the user

One of the central tenets of ICT4D is to consult the user before designing or building anything. In business, at least, Apple don’t do this. They certainly didn’t speak to Colombian farm children, yet they managed to intuitively build something that worked for the six year old Michael Noer met. As Steve Jobs famously said:

Our job is to figure out what users are going to want before they do. People don’t know what they want until you show it to them. That’s why I never rely on market research. Our task is to read things that are not yet on the page

An Apple ICT4D project would unlikely spend much time, if any, speaking with the target audience, an approach entirely at odds with the one we champion right now.

2. Customer vs. beneficiary

Apple would see people as customers, and they’d be carrying out what they’d see as a commercial transaction with them. This approach would mean they’d have to build something the customer wanted, and that worked (and worked well). Since it would have to sell, if successful it would by default be financially sustainable. Part of the problem with the largely subsidised ICT4D “give away technology” model is that no-one is ultimately accountable if things don’t work out, and regular business rules do not apply.

3. Open vs. closed

The ICT4D community is entrenched in an open source mindset, almost to the extent that closed solutions are scorned upon. Steve Jobs was a strong believer in controlling all aspects of the user experience, all the way from hardware through to software. To him, closed systems were better “integrated” and open systems “fragmented”:

What is best for the customer – integrated versus fragmented? We think this is a huge strength of our system versus Google’s. When selling to people who want their devices to just work, we think integrated wins every time. We are committed to the integrated approach. We are confident it will triumph over Google’s fragmented approach

There is no evidence in ICT4D, I don’t believe, which points towards more success for open solutions vs. closed (however you define success), yet open remains dominant. An early Apple success might give us pause for thought.

4. Time for the field

Although Paul Polak doesn’t work in ICT4D, he is one the biggest proponents of “getting out into the field to understand the needs of your customer”. In his long career he’s interviewed over 3,000 people earning a dollar or less a day to better understand their needs – and the market opportunity. In this short video he talks about the process of spending time in rural villages, talking in depth with villagers, and identifying opportunities for transformative impact.

Apple wouldn’t see the need to do this because they wouldn’t consider the needs of dollar-a-day customers as being any different to anyone else. They’d consider their intuitive design and user interface to be non-culturally specific. People, everywhere, want simple-to-use technologies that just work, regardless of who they are.

5. Appropriate technology

Apple’s product line hardly fits into the appropriate technology model – they’re expensive, power-hungry and the devices are reliant on a computer (via iTunes) as their central controlling “hub”. The systems are also closed, blocking any chance of local innovation around the platform. How Apple tackle this – yet maintain their standards of excellence in design and usability – would probably turn out to be their biggest challenge.

Although it hasn’t happened yet, a post-Steve Jobs Apple might yet develop a philanthropic streak. If they did they could easily turn to their friends at frog design (now branded Frog) for help. Frog, who worked closely with them in the early days of the Macintosh range, have recently worked with a number of ICT4D initiatives and organisations, including Project Masiluleke and UNICEF.

Apple have already reinvented the music and publishing industries. With the talent, capital and resources available I’d bet my bottom dollar on them reinventing ICT4D if they chose to. Steve Jobs liked to “live at the intersection of the humanities and technology”, and that’s exactly the place where ICT4D needs to be.

They say a picture paints a thousand words, and that may be the case. But if they cost the earth or you don’t have permission to use them, they end up painting nothing much at all.

When my mobile ‘career’ kicked off in 2003 with multiple research trips to South Africa and Mozambique, I took the opportunity to start taking and collecting mobile- and technology-related photos. Back then people were beginning to take an interest in the impact of mobile phones on the African continent, and NGOs were looking to use photos on websites or in project proposals, newsletters and presentations. On top of that, people were just generally curious about what was going on.

That collection now stands at over 150 photos, and covers everything from people around the world texting or making calls to pictures of shops, signs, mobiles themselves and other interesting examples of mobile entrepreneurship in action. The images are free to use – with citation – by non-profits or any other organisation seeking to profile the social impact of mobile technology. Visit the kiwanja Mobile Gallery for the full gallery of images, and for details on how to credit their use.

I’m just back from my first visit to Harvard University where FrontlineSMS was presented with the 2011 Curry Stone Design Prize. The award ceremony on Monday was followed by a seminar on Tuesday, co-hosted by Nicco Mele and Ethan Zuckerman.

Our beliefs, values and approach come out strongly in this five minute video, put together by the organisers. FrontlineSMS is more than just a piece of software, and I’m equally as proud of the roots and ethos of FrontlineSMS as I am of the tool itself. (You can also watch this video on our community site).

I’ve been involved in international development in one form or another for the past 18 years, and have seen at first hand things that have worked, and things that haven’t. There’s much that’s wrong in the sector, but also a lot that’s right, and for me personally FrontlineSMS embodies how appropriate and respectful ICT4D initiatives can be run, both on a personal and professional level. There’s very little I’d do differently if I started it all over again.

As I wrote earlier this month after news of our Curry Stone Design Prize broke:

Over the past few years FrontlineSMS has become so much more than just a piece of software. Our core values are hard-coded into how the software works, how it’s deployed, the things it can do, how users connect, and the way it allows all this to happen. We’ve worked hard to build a tool which anyone can take and, without us needing to get involved, be applied to any problem anywhere. How this is done is entirely up to the user, and it’s this flexibility that sits at the core of the platform. It’s also arguably at the heart of it’s success.

These core values, built up over six years, remain central to our work. Here’s just a few:

Each and every one is important to us: Putting users ahead – and at the heart – of everything we do, striving for a positive interaction with anyone who comes into contact with our work, aiming to inspire others whilst respecting a diversity of views, always reaching for better, fostering a positive “anything is possible” attitude, making sure we continue to put people – and their needs – ahead of the aspirations of the tech community, managing expectations both internally and for our users, and finally – constantly reminding ourselves why we do what we do.

As we continue to grow as an organisation, maintaining and reinforcing these values will be an increasingly important part of not only who we are, but who we become.

“The Curry Stone Design Prize was created to champion designers as a force for social change. Now in its fourth year, the Prize recognizes innovators who address critical issues involving clean air, food and water, shelter, health care, energy, education, social justice or peace”.

Yesterday was an exciting day for us as we announced FrontlineSMS had won the prestigious 2011 Curry Stone Design Prize. This award follows closely on the heels of the 2011 Pizzigati Prize, an honourable mention at the Buckminster Fuller Challenge and our National Geographic “Explorer” Award last summer. It goes without saying these are exciting times not just for FrontlineSMS but for our growing user base and the rapidly expanding team behind it. When I think back to the roots of our work in the spring of 2005, FrontlineSMS almost comes across as “the little piece of software that dared to dream big”.

With the exception of the Pizzigati Prize – which specifically focuses on open source software for public good – our other recent awards are particularly revealing. Last summer we began something of a trend by being awarded things which weren’t traditionally won by socially-focused mobile technology organisations.

Being named a 2010 National Geographic Emerging Explorer is a case in point, and last summer while I was in Washington DC collecting the prize I wrote down my thoughts in a blog post:

On reflection, it was a very bold move by the Selection Committee. Almost all of the other Emerging Explorers are either climbing, diving, scaling, digging or building, and what I do hardly fits into your typical adventurer job description. But in a way it does. As mobile technology continues its global advance, figuring out ways of applying the technology in socially and environmentally meaningful ways is a kind of 21st century exploring. The public reaction to the Award has been incredible, and once people see the connection they tend to think differently about tools like FrontlineSMS and their place in the world.

More recently we’ve begun receiving recognition from more traditional socially-responsible design organisations – Buckminster Fuller and Clifford Curry/Delight Stone. If you ask the man or woman on the street what “socially responsible design” meant to them, most would associate it with physical design – the building or construction of things, more-to-the-point. Water containers, purifiers, prefabricated buildings, emergency shelters, storage containers and so on. Design is so much easier to recognise, explain and appreciate if you can see it. Software is a different beast altogether, and that’s what makes our Curry Stone Design Prize most interesting. As the prize website itself puts it:

Design has always been concerned with built environment and the place of people within it, but too often has limited its effective reach to narrow segments of society. The Curry Stone Design Prize is intended to support the expansion of the reach of designers to a wider segment of humanity around the globe, making talents of leading designers available to broader sections of society.

Over the past few years FrontlineSMS has become so much more than just a piece of software. Our core values are hard-coded into how the software works, how it’s deployed, the things it can do, how users connect, and the way it allows all this to happen. We’ve worked hard to build a tool which anyone can take and, without us needing to get involved, applied to any problem anywhere. How this is done is entirely up to the user, and it’s this flexibility that sits at the core of the platform. It’s also arguably at the heart of it’s success:

We trust our users – rely on them, in fact – to be imaginative and innovative with the platform. If they succeed, we succeed. If they fail, we fail. We’re all very much in this together. We focus on the people and not the technology because it’s people who own the problems, and by default they’re often the ones best-placed to solve them. When you lead with people, technology is relegated to the position of being a tool. Our approach to empowering our users isn’t rocket science. As I’ve written many times before, it’s usually quite subtle, but it works:

My belief is that users don’t want access to tools – they want to be given the tools. There’s a subtle but significant difference. They want to have their own system, something which works with them to solve their problem. They want to see it, to have it there with them, not in some “cloud“. This may sound petty – people wanting something of their own – but I believe that this is one way that works.

What recognition from the likes of the Curry Stone Design Prize tells us is that socially responsible design can be increasingly applied to the solutions, people and ecosystems built around lines of code – but only if those solutions are user-focused, sensitive to their needs, deploy appropriate technologies and allow communities to influence how these tools are applied to the problems they own.

Further reading
FrontlineSMS is featured in the upcoming book “Design Like You Give a Damn 2: Building Change From The Ground Up”, available now on pre-order from Amazon.

“Our life is half natural and half technological. Half-and-half is good. You cannot deny that high-tech is progress. We need it for jobs. Yet if you make only high-tech, you make war. So we must have a strong human element to keep modesty and natural life”

Nam June Paik, Artist (1932 – 2006)

There’s a saying in the technology world which asks “What would Google do?”. When I’m confronted with a problem, I’d rather ask “What would nature do?”. Why? Well, if you believe Google have the answer then you’re immediately assuming that modern technology – in some shape or form – is the solution. More often than not that’s the wrong place to start.

I recently sat on a panel at the Aspen Environment Forum which focused on the use of social media in the environmental movement. (You can watch the video here, or read my summary of whole the event here). Many people had already made their minds up that Facebook, Twitter, YouTube and so on were ‘the’ answer, before really thinking through what they were really trying to do, what their message was, or who the different audiences would be. That’s also the wrong place to start.

Asking what nature might do immediately pulls us away from looking for a modern, high-tech solution and more towards a simpler, low-tech (and potentially more appropriate and sustainable) one. It also encourages us to think entirely out-of-the-box.

So, if you were to ask “What might nature do?”, what kind of solutions might you come up with which you otherwise might not have?

1. Elephants

Some of my earliest mobile work back in 2003 was in Southern Africa where I was asked to help understand and apply modern communications technology to local conservation efforts. One of the bigger problems people were trying to tackle back then was human-elephant conflict – elephants ‘encroaching’ on farmland and destroying livelihoods literally overnight. In response, some farmers resorted to poisoning or shooting elephants. Not a good conservation outcome.

All kinds of modern technology solutions were proposed, and many trialled, to try and solve the problem. Electric fences, RFID tagging, sensors and live-GSM-tracking among them. Few proved as successful as hoped, or particularly replicable or affordable.

So, what might nature do?

It turns out that elephants run a mile when they encounter bees. According to this BBC article, early research in Kenya indicates hives can be a very effective barrier, so much so that 97% of attempted elephant raids were aborted. Where satellites, RFID tags and mobile phones failed, humble honey bees might just be the answer.

2. Pigeons

Each summer, as tennis players battle it out on the lawn courts at Wimbledon, the authorities do battle trying to stop pigeons interfering with play. All manner of modern technology is available to deter birds – lasers and radio controlled aircraft to gas guns and ultrasound emitters. Again, each have varying degrees of success and many can be expensive.

What would nature do?

Wimbledon’s answer doesn’t involve anything more high-tech than a bird of prey. A few laps by Rufus around the tennis courts are enough to scare the hardiest of pigeons away. No batteries – or lasers, or sound emitters – required. Simple, sustainable and replicable.

3. Wasps

You’d be forgiven for thinking that the grandly-named “Waspinator” was a little black box with wires, buttons and flashing lights. No doubt there have been attempts to develop high-tech wasp deterrents in the past, but the Waspinator isn’t one of them. In fact, if you saw one you’d likely be a little disappointed. This particular solution looks like nothing more than a brown paper bag. But don’t be fooled – nature has very much influenced its development.

According to the website:

The Waspinator is a fake wasps nest. Wasps are very territorial and will aggressively defend their nest against wasps from another colony. When a foraging wasp sees another wasps nest it will rapidly leave the area for fear of being attacked by the nest’s defenders.

Wasps have a very long range of vision and when they see a Waspinator they think it’s an enemy wasps nest and quickly leave the area for somewhere safer, leaving the area around the Waspinator completely free of wasps

It couldn’t be simpler. And no moving parts (if you exclude the wasps).

So, drawing on these examples, what five lessons does nature teach us?

1. Understand the context of your target audience/user.
2. Use locally available materials wherever possible.
3. Low-tech is not poor-tech.
4. Keep it simple.
5. The answer is likely already out there.

Next time we look to develop a technology solution to a problem, we might be best asking what nature might do before turning to the likes of Google, or any high-tech solution provider for that matter. Mother Nature usually knows best.

Since our founding in 2003, kiwanja.net has been primarily focused on serving the needs of the smaller, local, grassroots NGO community. FrontlineSMS is testament to that approach – a low-tech, appropriate technology which works on locally available hardware and without the need for NGOs to employ the services of teams of technical experts. We haven’t got everything right, and FrontlineSMS remains a work in progress, but we’re excited about where we are, how we got here and where we’re headed.

We were recently approached by Philip Auerswald, Editor of “innovations“, to write an article on that journey, and our approach to mobiles-for-development. The result was a tri-authored piece by three members of the FrontlineSMS team – Sean McDonald, Flo Scialom and myself. A PDF of that article – “Mobile technology and the last mile” - is available here.

About “Innovations”:
“The journal features cases authored by exceptional innovators; commentary and research from leading academics; and essays from globally recognized executives and political leaders. The journal is jointly hosted at George Mason University’s School of Public Policy, Harvard’s Kennedy School of Government, and MIT’s Legatum Center for Development and Entrepreneurship”.

Many thanks to Phil and the “Innovations” team for inviting us to contribute.

It was early evening, 14th October, last year. I’d just received the email completely out of the blue. I’d had a long day in London, and was staying over for an early start the following morning. The email was from National Geographic, and it carried news that I’d been named an “Emerging Explorer“. Of course, I thought it was spam.

Because the nomination and selection process for these Awards are entirely confidential, I still don’t know to this day who nominated me. Not only that, but I also had to get my head around what on earth my work had to do with exploration. The email wasn’t spam, after all.

On reflection, it was a very bold move by the Selection Committee. Almost all of the other Emerging Explorers are either climbing, diving, scaling, digging or building, and what I do hardly fits into your typical adventurer job description. But in a way it does. As mobile technology continues its global advance, figuring out ways of applying the technology in socially and environmentally meaningful ways is a kind of 21st century exploring. The public reaction to the Award has been incredible, and once people see the connection they tend to think differently about tools like FrontlineSMS and their place in the world.

The Awards were made during “Explorers Week” in Washington DC in June. You can watch my 15 minute presentation (above), or read a short blog post of thoughts from the start of the week. We’ve also recently begun a new series on the National Geographic website – “Mobile Message” – designed to help spread the word on what mobile technology means for the developing world.

It was a huge honour to be the first mobile innovator to be named a National Geographic Emerging Explorer. With the incredible progress being made by many other friends and colleagues, I’m confident I won’t be the last…

Over the past year or so, it’s become increasingly clear to us that we need to take the “mobile message” out of its technology silo and make it more available – and accessible – to a wider audience. This was the thinking behind our regular series on PC World, and is the thinking behind a new series we’re launching today in collaboration with National Geographic.

The “Mobile Message” is aimed at a broad audience, but most importantly people who would never likely visit a mobile-specific site. Recent talks at Communicate – aimed at conservationists – and Nat Geo Live! – aimed at the general public – have convinced us even more that we need to stop just talking among ourselves and take the message out to more mainstream, broader audiences.

According to the first “Mobile Message” posted today:

“Over the next few months we will delve into the human stories behind the growth of mobile technology in the developing world. We’ll take a closer look at the background and thinking behind FrontlineSMS, and hear from a number of users applying it to very real social and environmental problems in their communities. We will also hear thoughts and insights from other key mobile innovators in the field, from anthropologists to technologists to local innovators.”

You can read the rest of the introductory post on the National Geographic website here.

Date: Monday 20th September, 2010
Venue: London School of Economics
Speakers: Dr Jenny Aker, Ken Banks, Dawn Haig-Thomas
Chair: Diane Coyle

IGC Growth Week 2010 Public Discussion

“Mobile phones have the potential to contribute significantly to economic growth in the developing world, in both the private and public sector. From improving market information for fish traders in Lake Victoria, to enabling medical outreach services in rural South Asia, the mobile is a versatile and adaptable tool. What impact can mobiles have on those previously excluded from financial services and communications networks? Which policies will help turn the promise of mobiles into real benefits for the poorest people?

This session, moderated by Diane Coyle, OBE, of Enlightenment Economics, features a panel of researchers and practitioners sharing ideas and experience from the field, discussing a range of case studies from literacy and conditional cash transfer programs in Niger to SMS-based communications for rural hospitals in Malawi”.

Jenny Aker is assistant professor of development economics at The Fletcher School of International Affairs, Tufts University.

Ken Banks is the founder of FrontlineSMS and kiwanja.net.

Dawn Haig-Thomas is director of the GSM Association Development Fund.

Further details of the event, including an audio version of the discussion, are available on the London School of Economics website.