Time for a ‘slow innovation’ movement?

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Dear fellas. I can’t believe how fast things move on the outside. I saw an automobile once when I was a kid, but now they’re everywhere. The world went and got itself in a big damn hurry
Brooks – quoted in the Shawshank Redemption

Today everyone seems to be in such a rush. From the time it takes to fly across the Atlantic to the time it takes Google to pull together your search results, speed is everything. Products are increasingly rushed to market, investors are increasingly impatient for exit and the social innovation community – that’s us – are increasingly impatient for scale. We have innovation accelerators left, right and centre and if we fail, well, we need to do that fast as well. When did we get in such a big hurry?

When I speak at conferences I often highlight the disconnect between funding cycles and the time it takes for a technology solution to firstly get a little traction, and then get to some kind of scale (depending on your definition of scale). Typically, how long does it take an innovation to take hold? One year? Two years? Three years? Five years? If we’re honest we don’t know. All we do know is that we usually lose patience (or interest) after a couple of years or so.

I often speak of my own experience with FrontlineSMS, which took about three years to really get going, and – if I’d taken funding and committed to deadlines and deliverables early on – how it would likely have not made it that long. As a product, maybe it just needed three years to bed in, to take hold in the imagination of its users, for news to filter down. If that’s the case then speeding up the process through an accelerator of some kind would have been counterproductive, and perhaps also lead to an early demise. Sometimes things just take time.

It begs the question: How many potentially great products have died prematurely because they weren’t given the time? Or because they were rushed? What proportion of projects do accelerators kill compared to those they genuinely accelerate?

As with many things in the social innovation and international development sectors (including innovation challenges), we don’t have the evidence either way. Just as small is often cited as beautiful, perhaps we need to recognise that sometimes slow might be sensible?

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Accelerators almost certainly have their place as one of a number of tools and approaches, but we seem to be painting everything with the same brush. Acceleration might not be best for everyone and everything. Maybe speed only really matters if:

  • You’ve quit your day job and need to start earning money fast
  • You’ve banked some money to prove your idea – and the clock is ticking
  • You’re working to some arbitrary deadline – a competition closing date, or a school term, or a funding deadline
  • You’re working in the midst of an unfolding crisis and your solution was needed yesterday
  • You’re worried that a ‘competitor’ is going to beat you to market
  • You’re impatient

In the social innovation and international development worlds we seem to have fallen into our fair share of self-made traps. Assuming scale is everything is one of them. So is believing that open source is best for everything – without question. And that innovation challenges hold the key to unlocking all our great ideas.

Maybe questioning why we’re always in such a damn hurry should be another.

Video: Time to pay attention

You shouldn’t need anyone to tell you that there were refugees long before the Syrian crisis brought their horror further into the public consciousness.

There was famine before recent announcements of severe food shortages in Yemen, Malawi and Nigeria, too. And, today, with over fifty countries run by dictatorships, oppression isn’t in short supply, either.

As heartening as it is to see the public response to the latest humanitarian crisis or injustice, it’s a shame that in so many cases it takes a major news event to bring a particular concept of suffering to people’s attention. Wouldn’t it be wonderful if people were always paying attention, always aware of the inequalities in the world, and always willing to help chip away at it, wherever it may be? How many of these events might never have happened if we all paid more attention and supported those working to fix their root causes? In today’s always on, always connected, 24/7 news world, there’s no excuse to not know what’s going on in the lives of people less fortunate.

In a recent side project we launched Everyday Problems, a new site designed to raise awareness of problems faced by people on the planet each and every day, and to help people think about how they might be able to better engage in solutions. We also gave a one-off talk about the project at a recent TEDx event in Munich which you can watch above (and via the main Video menu).