Category — Technology

Kubatana.net – a Zimbabwean NGO who work to strengthen the use of email, mobile and the Internet among local NGOs and civil society organisations – were the very first FrontlineSMS user way back in October 2005. This initial contact lead us to work together on an early prototype of “Dialup Radio”, an Interactive Voice Response (IVR) service they’re now about to fully launch as “Freedom Fone”. As the service nears release, Amy Saunderson-Meyer – Media and Information Officer at Kubatana – talks about the tool and how they see it helping civil society in Zimbabwe and beyond.

“Bottom of the Pyramid (BoP) strategies are viewed in many contemporary business circles as the pot of gold at the end of the rainbow. BoP refers to the 2.6 billion people who live below the $2 a day breadline and many business strategists argue that if targeted correctly, these consumers can offer businesses a main line into one of the fastest growing markets. Even if the price of products and services has to be reduced, profits can be made up and surpassed in volumes sold.

A more neutral view of BoP strategies is that they are not simply a means to make millions, but a pragmatic appreciation that through commercial profit making activities, sustainable solutions can be developed that help alleviate poverty. With thought, the poor can be incorporated into the system in a mutually beneficial manner – not only as consumers but also as producers, partners, entrepreneurs and innovators.

Freedom Fone’s BoP strategy focuses on building and promoting an open source software platform for information sharing that is intuitive, cost-conscious, internet independent and ultimately targets all kinds of phone users. Deployers of the Freedom Fone platform can be small or large NGO’s or service organizations – even individual information activists. The goal is to broaden the base of audio information providers and facilitate the development of two-way communications with communities which have traditionally been underprivileged, marginalized and sometimes even stigmatized.

The Freedom Fone platform can be used to assist with education, learning, healthcare and medical support for chronic diseases like HIV/Aids, TB and malaria. Voice menus conveniently provide information on demand services, making them a useful additional channel for community radio stations and emergency response initiatives. It can be used to provide information on the full spectrum of issues including sanitation, the environment, agriculture, fishing, business, finance, marketing, community, arts and culture news. Its ‘leave-a-message’ and SMS functionality can be leveraged for citizen journalism.

Essentially Freedom Fone is a simple but novel medium for addressing social development. The currency we are working with is knowledge, the tool we are using is the mobile phone and the mobile function we primarily leverage is audio, through Interactive Voice Response (IVR).

Freedom Fone has focused on knowledge sharing because in a globalized information age, access to relevant information is pivotal to development and vital for survival. Content is king and knowledge is power! However the people who need information the most are often the ones at the bottom of the pyramid, and they tend to remain on the fringes of our society. For instance, in developing countries, information flow is often blocked by restricted infrastructure, lack of resources and limited unreliable access to computers, email and internet. Other factors such as language barriers and low literacy levels exist, and in certain developing countries this information alienation is further compounded by restrictive and authoritarian governments.

Freedom Fone has focused on the mobile phone as the medium of communication because according to a UN report, 60% of the world’s population has mobile phones. By 2009 there were already over 4.5 billion mobile phone subscriptions in circulation and developing countries account for over two thirds of these mobile phones. In contrast only 25% of the world’s population has internet access and in Africa there is only a 6.8% internet penetration rate. Thus the wide use of mobile phones bridges the chasm between the haves and the have nots. Their use cuts across the ‘digital divide’ and they have the potential to act as information access equalizers. For example, in Zimbabwe, barely 5% of Zimbabweans have access to the internet but there are over 3 million mobile phones contracts in a country of 11 million, which represents a penetration rate of roughly 27%. In South Africa – which offers a good indication of future development patterns in Africa – only 7% of the population has internet access, but there are approximately 36 million active cell phone users, which is roughly 80% of the population.

To address the limited access to and the high cost of internet connectivity in many developing countries, Freedom Fone has been designed so that it does not require any access to the internet to function. The Freedom Fone server can be connected to mobile phone SIM cards, landlines and Voice over Internet Protocol (VoIP) numbers. Callers can phone in from a landline, basic mobile phone, or soft phone like Skype. If uninterrupted power is provided, the system can be available to callers 24 hours a day, providing a valuable information on demand channel, as well as a vehicle through which the public can contribute information or queries 24/7.

A number of Freedom Fone’s core features focus on interactive voice menus and callback functionality. By consciously marrying the mobile phone with IVR, Freedom Fone extends this previously business-oriented tool, into the arena of social development and social media. By simplifying the user interface and minimizing the technical alternatives, we predict that information providers will find building voice menu-based information services intuitive rather than intimidating and cost-effective rather than costly.

Providing an alternative to the limitations imposed by the 160 characters allowed in an SMS is likely to be liberating. Freedom Fone provides a do-it-yourself platform for increased two way communication, facilitating the contribution of rich audio files by both the operator and caller. Its audio orientation offers similarities with radio programming – however there are dramatic differences in the start up costs, required technical know-how and government regulation. It is interactive as it enables end users to become information providers by contributing questions, audio content and feedback in response to the voice menus. Audio files also have the enormous benefit of surpassing the issues of literacy, going beyond language differences, as people can create and manage information in their own dialect. For deployments in Africa, audio is also strongly aligned with the oral traditions of story-telling.

Importantly, Freedom Fone has been designed to run on and with low-powered equipment to facilitate its deployment using solar power.

As Freedom Fone services the BoP, it is essential that deployments offer affordable, cost-effective access to information. Sadly, in Zimbabwe the cost of local mobile calls is $0.25 per minute making call-in costs a major challenge for local deployment. The same hurdle does not exist for deployments in East Africa where competition exists between mobile network providers and call costs are minimal. In countries where Voice over IP (VoIP) is legal further opportunities pertain, as VoIP cuts costs and facilitates scalability.

The Freedom Fone platform offers the potential for cost recovery through advertising which can be incorporated into the voice menus as short audio clips. Another option are premium numbers which can be negotiated with mobile network operators. In time we hope to source funding to build features that facilitate micro-payments for accessing voice menu content or receiving SMS updates.

Freedom Fone aims to put information in the hands of the public by simplifying and popularizing information outreach via IVR and SMS. It is a tool for content creation, by the people for the people. It shifts BoP solutions beyond profits, by giving the punch of informative power to the people”.

Amy Saunderson-Meyer
Media and Information Officer
The Kubatana Trust of Zimbabwe and Freedom Fone
www.freedomfone.org

Today at Mobile World Congress, Vodafone announced “the world’s cheapest phone”. At $15 it certainly scores low on the price tag – which is good – but it also scores low on functionality – not so good. Not only is this a problem for any end user who might need (or want) to use it for things beyond voice calling and SMS, but it’s also perpetuating a long-standing problem in the social mobile world dating back over five years.

With the ICT4D community putting an increasing focus on “smarter phones” – ones which feature downloadable applications and allow for cloud-based solutions, for example – where do phones like today’s Vodafone 150 fit in? Aimed specifically at emerging markets, these are the kinds of phones Vodafone are hoping will end up in the hands of the very patients or farmers the ICT4D world is itself working hard to reach.

Low-cost phones have certainly achieved one thing – low cost – and in price terms they’ve done exactly what they said on the tin. Over the past five years or so, prices have indeed steadily dropped, as we can see if we pick an early “emerging market handset” winner from 2005 (the Motorola C113), a ZTE phone widely available in East Africa in 2008, and today’s Vodafone 150.

The prices may have changed, but functionality has largely stagnated. You couldn’t browse the web on the Motorola in 2005, nor the ZTE in 2008, and today you’d have the same problem on the Vodafone 150. You can’t download applications onto any of them, either. They all have monochrome screens and look pretty-much-the-same despite having a five year gap between them. Very little has changed other than price, it would seem. Voice and SMS remain king at the bottom of the pyramid, or so it would seem.

The real trick is to reduce the price of these phones whilst at the same time increasing (or at very least maintaining) functionality, a combination which no manufacturer has yet managed to crack. Nokia’s announcement last week of their cheapest 3G-enabled phone for the Indian market shows prices are shifting downward for data enabled phones, but at $90 it’s still some way off what most would consider affordable for the remaining 1.5 billion people in the world without a phone.

From today’s announcement, a sub-$40 smart phone – which really would change the game – looks to be as far off as ever.

[Related post: "The Digital Divider"]

Better late than never, I’m about to start reading “Dead Aid“, Dambisa Moyo’s much touted book. I’ve already read a few blog posts and reviews – some about her, some about her book – and the Guardian’s “An evening with Dambisa Moyo” seemed worth a look. In an otherwise downbeat review, one statement stood out a mile.

“Africa is to development what Mars is to NASA” – the ultimate development studies essay question. It certainly got me thinking. To what extent is Africa development’s playground, a place to ‘try things’, to experiment? Often with so little accountability – see Bill Easterly’s “White Man’s Burden” – it’s easy to see why it’s thought of as an easy place to pilot, to test, to try out. “And if it goes wrong, well, let’s try something else, somewhere else”.

During a workshop at IDS a couple of weeks ago, I commented that the development sector in Africa was littered with the carcasses of failed projects, a kind of ‘elephant graveyard’ for the well-intended.

I’d love to see an ICT4D/African technology conference pick up on the “NASA, Mars, Development, Africa” theme. And I’d love to be in the audience. Any takers?

Scenario 1: Five hundred people gather together for three days. They talk, they discuss, they share and they learn. And then they leave. Some stay in touch, others have picked up enough to start a project of their own. Others just leave with a satisfied curiosity, others with the odd new blog post behind them

Scenario 2: A charitable foundation funds the creation of a new mobile tool. Over a one year period there is software development, a new website, user testing and roll-out

Scenario 3: A university professor embarks on a piece of field-based research to examine the impact of a mobile-based health initiative in Africa. He or she writes a paper, highlights what did and didn’t work, gets it published and presents it at a conference

Question: What do these three scenarios have in common?
Answer: It’s unlikely we’ll ever know their full, or real, impact

Let’s assume, for one moment, that everyone working in social mobile wants to see their work have real, tangible impact on the ground. That would equate to:

• A patient receiving health information through their phone which can be directly attributed to improving their health, or their likelihood of staying alive
• A farmer receiving agricultural information which can be directly attributed to better family nutrition, or an increase in income or standard of living
• A team of human rights activist reporting violations which can be directly attributed to the fall of an evil regime, or the passing of new legislation, or the saving of a specific person’s life
  
• And so on…
  

Fine. But are things ever this clear cut? Ever this black or white?

The social mobile world is full of anecdotes. Qualitative data on how certain services in certain places have been used to apparent great effect by end-users. But what we so often lack is the quantitive data which donors and critics clamour for. You know – real numbers. Take the 2007 Nigerian Presidential elections, an event close to my own heart because of the role of FrontlineSMS. This year – 2010 – will witness another election in Nigeria. What was the lasting impact of the 2007 mobile election monitoring project? Will things be done any differently this year because of it? Did it have any long-term impact on behaviour, or anti-corruption efforts?

Much of the data we have on FrontlineSMS falls into the anecdotal and qualitative categories. Like many – maybe most – mobile-based projects, we have a lot of work to do in determining the very real, on-the-ground impact of our technology on individuals. We regularly write and talk about these challenges. But it’s not just about having the funding or the time to do it. It’s figuring out how we measure it.

If a farmer increases his income through a FrontlineSMS-powered agriculture initiative, for example, but then spends that extra money on beer, that’s hardly a positive outcome. But it is if he passes it to his wife who then uses it to send their third or fourth daughter to school. How on earth do we track this, make sense of it, monitor it, measure it, or even decide how we do all of these things? Do we even need bother at all?

Of course, as my recent Tweet suggests, we shouldn’t get too obsessed with the data. But it’s important that we don’t forget it altogether, either. We need to recognise the scale of the challenge – not just us as software developers or innovators, but also the mobile conference or workshop organiser, and the professor, both of whom need to face up to exactly the same set of questions. The case of the missing metrics applies just as much to one as it does to the others, and we all need to be part of finding the answer.

The UK’s Guardian newspaper ran an interesting photo gallery last week showing mobile phone masts ‘dressed’ up as trees. For a while it seemed these might catch on as increasing numbers of people complained about the appearance of ‘ugly’ metal masts in their neighbourhoods. While inner-city masts can be hidden, in the country there are fewer options. Disguising them as trees is a favourite.

More images and descriptions on the Guardian website gallery here.

Although I find myself intrigued by the convergence of computer science, human computer interaction (HCI) design and international development, it’s not often that I find myself in a room of experts. They’re just not places I tend to mix, most likely because I have no professional IT qualifications, let alone a computer science degree, and I’ve done most of my own software design off-the-cuff, much to the dismay of people who hoped there was a robust process behind it.

Last August I got my first taste of the very real challenges that the computer science world faces when it comes up against the equally real challenges of international development. The meeting – convened at UC Berkeley – was an eye-opener for me to say the least, and as I left I blogged about how thankful I was that it wasn’t me who had to come up with the answers. You can read that post here.

A little later in the year I was invited to speak at the First International Workshop on Expressive Interactions for Sustainability and Empowerment, held at one of Vodafone’s London offices. The topic of conversation was similar, but here the focus was on how to build mobile tools that work in difficult, challenging, ‘foreign’ environments. Following my talk I was invited by the Editor of Interfaces, John Knight, to contribute an article to the next edition of their magazine.

For the article I teamed up with Joel Selanikio, co-founder of DataDyne.org and the creator of the EpiSurveyor mobile data collection tool. It made sense working with Joel for a number of reasons. Not only have I known and admired him and his work for some time, but Joel is first and foremost a paediatrician. For him – like me – understanding the problem takes priority over the technology, consideration of which should always come last. FrontlineSMS and EpiSurveyor have both evolved from time spent in the field – observing, experiencing and understanding before designing, developing and building.

You can read our thoughts on the process – “Ten things you might want to know before building for mobile“ – in the current edition of Interfaces magazine (PDF, 2.5Mb).

For further posts on the subject see the “Mobile applications development” section of this blog, which includes a 10 minute video on the topic.

Two organisations I’ve had the pleasure of working with – Tactical Tech and Fahamu – have independently announced the release of a film and a book which cover different aspects of non-profit digital activism. Both are well worth a look.

Info-activism.org – a Tactical Tech initiative – explores how rights advocates “use information and digital technology to create positive change”. Actions are broken down into 10 tactics which, through the site, provide original and artful ways for rights advocates to capture attention and communicate a cause (see video, above). The website includes a 50-minute film documenting inspiring info-activism stories from around the world and a set of cards, with tools tips and advice to help people plan their own info-activism campaigns. Further details of the launch are available on the BBC News website.

Turning to more traditional media, Fahamu/Pambazuka have published a new book – SMS Uprising: Mobile Phone Activism in Africa – which provides “a unique insight into how activists and social change advocates are addressing Africa’s many challenges from within, and how they are using mobile telephone technologies to facilitate these changes”.

The book is essentially a collection of essays by people engaged in using mobile phone technologies for social change, and it provides an analysis of the socio-economic, political and media contexts faced by activists in Africa today. The essays address a broad range of issues including inequalities in access to technology based on gender, rural and urban usage, as well as offering practical examples of how activists are using mobile technology to organise and document their experiences. Contributors include friends Sokari Ekine (Blacklooks) – also the editor – Amanda Atwood (Kubatana.net), Juliana Rotich (Ushahidi), Christian Kreutz (Crisscrossed.net) and others.

Congratulations to everyone at Tactical Tech and Fahamu on their initiatives, both of which provide valuable contributions to a growing body of literature on digital activism. Thanks also for the invitations to contribute – an honour and a pleasure!

Following their recent examination of the mHealth landscape, the UN/Vodafone Foundation partnership today turned their attention to a new topic – “New Technologies in Emergencies and Conflicts“. The new study, available for download on the UN Foundation website, examines how authorities and humanitarian/aid organisations balance the opportunities and challenges of exploiting different technologies at key stages during the timeline of a crisis.

The report provides a useful overview of the topic, and gives a number of good examples of how social media tools are being deployed on the ground in emergency and crisis situations. The report also highlights a number of mobile-related tools and services – including FrontlineSMS and Souktel - and provides a number of examples of how Ushahidi has been deployed in trouble spots around the world.

Update: Release of the report was also covered on the BBC News website – check out “Aid agencies must use new tools” for more.

After three workshops on three continents, conversations and meetings with countless NGOs, academics, researchers and technologists, and many hours of conference calls, W3C this week released their “Mobile Web for Social Development Roadmap”, a comprehensive document which sits at the heart of the wider work of the Mobile Web for Development Interest Group (MW4D).

According to the Roadmap document, its purpose is to help:

“… understand the current challenges of deploying development-oriented services on mobile phones, evaluate existing technologies, and identify the most promising directions to lower the barriers of developing, deploying and accessing services on mobile phones and thereby creating an enabling environment for more social-oriented services to appear”

The Roadmap is split into two distinct sections. The first covers challenges and issues in developing mobile tools for social development, and the second looks specifically at technology options. The primary audience are individuals, organisations and entrepreneurs interested in social mobile; the mobile industry itself; academics; international organisations and, finally, policy makers and regulatory bodies.

The Roadmap is very much a work-in-progress, and the MW4D Interest Group welcomes comments, recommendations and suggestions to help shape it as the work moves forward.

The depth and range of discussion generated by my last post on “the cloud” and “appropriate technology” may have come as something of a surprise, but one thing is clear. There’s a great deal of misunderstanding around the topic, particularly with people who are either developing or promoting tools based on the very technology I was challenging. The only way to avoid this kind of confusion is to spell out our positions clearly, and I made this point in that very same post. So how do we move on from here?

Well, we need to set out our positions clearly as a marker in the sand for future discussion. So, let me go first. To clear up any present and future confusion, here’s the official FrontlineSMS / kiwanja.net position on what I consider five key “mobile tools for development” areas – location in the “long tail”, scaling, replication and growth, open sourcing and access to “the cloud”.

1. Who are your target audience?

Some time ago I butchered Chris Anderson’s “long tail” concept and adapted it for mobile. It seemed like the best way of categorising the different focus areas for mobile tools – high-end for larger organisations down to low-end for small grassroots ones. Here’s what I came up with.

The basic rationale behind the diagram is this. Tools in the red area are technically and financially out-of-reach of many grassroots NGOs, many of whom sit in the green space. Tools at the higher end of the graph are generally more complex, server-based systems which require a high degree of technical competence, and often the Internet, to set up and use. Tools in the lower end are simple, low-cost, need few technical skills, work on easily available hardware, don’t require the Internet, and are easy to install and run. Tools in the green space can be quickly adopted and replicated – within hours – whereas tools at the other end need much more planning, i.e. more people and more lead time, and most likely a degree of training.

Note: There is no right or wrong or good or bad place on the tail. There are just different places

From its early beginnings in South Africa in 2004, FrontlineSMS has been totally focused on grassroots NGOs in the green space, an area which I believed back then was heavily underserved (and to a large degree still is). We’re not particularly interested in big users such as international NGOs or government departments. So if our tool isn’t considered right for the kinds of big projects they’re likely to be running, then that’s fine with us.

I wonder where the other social mobile tools would place themselves on the tail?

2. What is your position on scaling?

Believe it or not, not everyone wants to build tools that can grow into large centralised solutions, which is how many people seem to define scale. No one is ever going to run a nationwide election monitoring campaign running into millions of text messages using a single laptop, cable and mobile phone. FrontlineSMS is based on “horizontal scaling”, gained by an increase in the numbers of individual users with their own systems. In other words, a hundred systems in a hundred clinics serving 10,000 people each, rather than one system adapted and “scaled up” to serve a million. We’re happy and comfortable with this approach, as are our target audience of grassroots NGOs.

3. How does it replicate and grow?

Growth is based on patience, and a “pull” rather than “push” approach, i.e. awareness-raising and then letting NGOs decide if they want to try out the tool or not. Those that do then go and request it from the website. Everything is driven by the end user, who needs to be independently motivated to download and use the tool. There is no need for us to be involved at any stage, so no-one flies anywhere and no-one does any training – note that the approaches of FrontlineSMS:Medic and FrontlineSMS:Credit may be different – and no-one tries to “sell” FrontlineSMS to anyone. The solution is designed to allow users to do everything themselves. No core FrontlineSMS implementations are driven by us, and none are our projects. Use is replicated by users sharing experiences, talking about their use of the tool to others, and growing numbers of champions who are either building their own solutions around FrontlineSMS, or bloggers and researchers who write about its use and impact.

4. What is your position on open sourcing?

Again, from the very beginning we have been unashamedly focused on our end user – NGOs in developing countries seeking easy-to-deploy mobile tools. Our end users are not programmers, coders or technical developers, and few if any of our FrontlineSMS user base would have any idea what to do with source code. We decided that we would focus on the open source community once we believed we had something worth working with, and that time is about now. In between working on everything else, we plan to launch a developer community soon. That all said, there are already a number of developers bolting on new functionality to the core FrontlineSMS platform, and 90% of the code is already available online and accessible through SourceForge.

5. Does access to “the cloud” matter?

FrontlineSMS only came about four years ago because of a critical lack of tools that allowed for group messaging without the need for the Internet. Building a tool which is able to operate in Internet-free zones has therefore been central to our thinking since the very beginning, and continues to this day. Beyond basic messaging, FrontlineSMS can make use of an Internet connection when and where available – messages can be forwarded via email, or posted to websites, for example (that’s the functionality Ushahidi takes advantage of) – but no Internet is not a show stopper for us. And as time moves on and connectivity does improve, we’ll be ready. We’re adding picture messaging in the next couple of months (for example), and other web-based features are in the pipeline. We are not anti-Internet, but realistic when it comes to its availability and reliability.

So, that’s our line in the sand. If anyone else has a mobile tool – or is working on a mobile tool – I’d encourage them to clear up any possible confusion and write a post outlining their thinking in these five areas. The alternative is more confusion, and more false arguments and comparisons.

I know I’d love to know the thinking behind more social mobile tools, and going by the reaction earlier this week, it looks like I’m not the only one. Now is a good-a-time as any to join the conversation.

Read responses and “lines in the sand” from:

FrontlineSMS:Credit
FrontlineSMS:Medic

(As of 20th December, no other mobile tools providers have responded, which is a shame. May the confusion and misrepresentation continue…)