“Innovation isn’t about green bean bags and whacky idea sessions. It is a long term business development strategy“
Behind almost every good social entrepreneur you’ll find a donor. These donors come in all shapes and sizes – family members, friends, companies, CSR departments and sponsors are the most typical, increasingly followed by the crowd funders among us. While plenty of great things get funded, pretty crazy stuff does, too. Zack Danger Brown just raised $55,000 on Kickstarter to make a potato salad, for example.
More often than not, the really big bucks come from government and philanthropic foundations. The UK’s Department for International Development will hand out £10.765 billion this financial year, funding all manner of projects that help those in greatest need. The Bill and Melinda Gates Foundation, the biggest private foundation in the world, gave $3.6 billion last year. The world has plenty of problems – big problems – and these budgets reflect that. Donors get to choose which ones they fix, too. The Rockefeller Foundation, for example, currently focuses on resilient cities, digital jobs in Africa, food security, gender equality and universal health coverage, among a few others.
Donors also pay attention to what other donors do, and to what and who they fund. They love, for example, the idea of matched funding where two or more will put in an equal share of funds for a project. It spreads the risk, and gives them all comfort that they’ve not made a silly decision. If the project is good enough for someone else’s money, it’s good enough for theirs. Getting funded by one of the bigger foundations often makes it easier to get money from the others – a sort of shared due diligence, if you like.
Despite all the money and resources – and attempts to apply them to all manner of projects and initiatives – problems remain. During my “Rise of the Reluctant Innovator” book talks, I draw on some of the bigger challenges and failures of international development. Yes, a lot of good work has been done, but I often wonder if we’re getting value for money. Over the past 60 years, we’ve sure spent a huge amount of it.
Plenty of things have been tried, and continue to be tried. Much of the failure is put down to the people and projects (who in turn often blame the target communities), but in many cases responsibility also needs to fall on the people who backed them. Under pressure to support ‘innovative’ (often crazy) ideas, and often under pressure to spend their large budgets, Programme Officers often resort to funding projects they shouldn’t be going anywhere near.
What we end up with is a sector full of replication, small-scale (failed) pilots, secrecy and near-zero levels of collaboration. This negatively impacts not only other poorly-planned initiatives, but it also complicates things for the better ones. On top of all that, it confuses the end user who is expected to make sense of all 75 mobile data collection tools that end up on offer. The policy of funding many in the hope that the odd one shines through – the so-called “let a thousand flowers bloom” scenario – belongs to an earlier era. Today, we know enough about what works and what doesn’t to be far more targeted in what is funded and supported.
Given the vast majority of projects would never get started without some form of funding, donors are the ideal position to put this right. So here’s my proposal.
All major philanthropic foundations – and, where appropriate, government development/aid agencies – sign up to a Funding Charter which encourages much greater scrutiny of the technology projects they’re considering funding. This Charter will be available online, offering considerably more transparency for projects looking for money.
In the first instance, project owners will need to answer the following questions before their grant application is considered:
- Do you understand the problem? Have you seen, experienced or witnessed the problem? Why are you the one fixing it?
- Does anything else exist that might solve the problem? Have you searched for existing solutions?
- Could anything that you found be adapted to solve the problem?
- Have you spoken to anyone working on the same problem? Is collaboration possible? If not, why not?
- Is your solution economically, technically and culturally appropriate?
- Have you carried out base research to understand the scale of the problem before you start?
- Will you be working with locally-based people and organisations to carry out your implementation? If not, why not?
- Are you making full use of the skills and experience of these local partners? How?
Evaluation and post-implementation questions
- How do you plan to measure your impact? How will you know if your project was a success or not?
- Do you plan to scale up or scale out that impact? If not, why not? If yes, how?
- What is your business/sustainability model?
- Are you willing to have your summary project proposal, and any future summary progress reports, posted on the Donors Charter website for the benefit of transparency and more open sharing?
Not being able to answer these questions fully and reasonably needn’t be the difference between funding or no funding – donors would be allowed wildcards – but it would serve two purposes. First, it would force implementers to consider key issues before reaching out for support, resulting in a reinforcement of best practice. And second, it will help the donors themselves by focusing their resources and dollars on projects which are better thought out and less likely to fail.
The simple adoption of this kind of Charter might do more to solve many of the niggling problems we regularly write, talk, complain and moan about in the ICT4D sector. Any takers?
A more concise version of the proposal is available on the dedicated Donors Charter website.
August 4, 2014 4 Comments
Two years ago this summer, long-time friend Erik Hersman and I took a stroll through this grass meadow in St. Ives, a small market town in Cambridgeshire where I work from a small office above a supermarket. Erik was on holiday, but that didn’t stop us taking a long walk discussing life, family and work. Erik had a few ideas on the boil, and I was entering a new phase after stepping back from day-to-day operations at FrontlineSMS a couple of months earlier.
I walk a lot, and often use the time to think, strategise and develop my ideas. The walk with Erik that day wasn’t particularly unusual, but something rather rare and unusual has happened since.
During our conversation, I told Erik I was thinking of publishing a book on social innovation – something I’d always wanted to do but lacked the seed of what I thought was a solid enough idea. That summer, a short article I’d penned – Genius Happens When You Plan Something Else – had appeared in the print edition of Wired magazine in the UK. The article looked at the concept of reluctant innovation, but was only 600 words long. I felt there was much more of a story to tell, and discussed the idea of turning the article into a full book. Erik was, of course, invited to contribute a chapter on his own life and work.
Once I’d decided to go for it, the next fifteen months were frantic. There were times the book looked like it wouldn’t come off. The first Kickstarter campaign was a spectacular failure. The second was better thought out and successful. That campaign was topped up by the Curry Stone Foundation, and a little personal funding on top took the book past a key financial hurdle. Along the way I managed to find a publisher, secure a foreword from Archbishop Desmond Tutu and collect two dozen high profile endorsements. Everything finally fell into place and in November 2013 “The Rise of the Reluctant Innovator” hit the shelves, hitting top spot in Amazon’s ‘Development Studies’ chart a few months later. A number of colleges and universities in the US and UK have also picked up on the book, using it as part of their social innovation courses.
Self-publishing is tough, and a massive learning curve, but it’s been well worth it. “The Rise of the Reluctant Innovator” always felt like a book that needed to exist. Thanks to that walk in the meadow, today it does.
If my book was to be difficult, Erik’s idea was on another planet. Today you’ll know the vague little black box we discussed as BRCK. The conversation was fascinating on a number of levels, and I loved the idea of a Kenyan outfit fixing an African problem that others either didn’t know about, or didn’t care about. But while we were both serial software developers, neither of us had built hardware before (although we had talked about designing and building a FrontlineSMS/Ushahidi GSM modem a couple of years earlier during one of our stints at PopTech). That summer I was about to throw myself into the murky world of publishing. Erik was on the verge of doing the same in the hardware industry. I didn’t envy him.
Two years on, and the BRCK is a reality thanks to a Kickstarter campaign that blew their total out of the water, followed up by a further $1.2 million in venture funding. (Erik was always determined to make this a business, not another non-profit venture. We’ve had many conversations about the need for a more solid business approach to the kinds of ‘development’ problems BRCK was built to solve). It’s not been easy for the team, and I’ve been fortunate to see early prototypes and have numerous behind-the-scenes conversations on the challenges of not only building hardware, but doing it from East Africa.
That said, the BRCK team have been very open about the process and they’ve regularly blogged updates when things have been going well, and not so well. “Problems, Perseverance, and Patience” gives great insight, as does this post by Erik himself which will take you through the whole BRCK story. No mention of the meadow there, though.
We constantly hear that ideas are cheap, and that it’s all about execution. To an extent, that’s true. What was unusual about that summer walk in the meadow – our field of dreams – wasn’t so much two friends sharing ideas, but two friends with a dream they both saw through. In both our worlds, BRCK and “The Rise” both felt like things that needed to exist.
Thankfully, today, they do.
July 27, 2014 4 Comments
I’m sitting in the old German parliament building listening to a plenary discussion on activism. It’s my second day at the Deutsche Welle Global Media Forum, and I’m in Bonn to help mentor Ashoka Fellows as part of their Globalizer programme, to speak on an Ashoka panel on social entrepreneurship, and to take part in a Vodafone Institute for Society and Communications discussion on how mobile technology is changing society.
It’s been a busy three days, and I’ve had to regularly remind myself that I’m at a media-focused event.
We’ve had discussions on the future of journalism, new business models for the media, big media vs. social media, how to communicate in disasters, community building, social entrepreneurship, the Arab Spring, mobile connectivity, technology in Africa, democracy building, governance, digital security and privacy, surveillance, big data and how to engage youth in development. While media has been a thread running through much of the agenda, the conference has spent the majority of its time dealing with broader development issues.
I can’t help but wonder if the tendency to run events by sector, which has historically been the case, means we fail to make the most of the opportunity. I know many people working in health, agriculture, human rights and social innovation – and many others – who would have benefitted greatly had they been here. But it’s unlike any would have thought it worthwhile given the headline of the event. After thinking I’d find little to spark my interest, it turns out there were more relevant panels and sessions than I could have ever hoped to take part in.
In another event a few years ago, Tim Smit encouraged us to attend at least one conference a year on a topic that had no obvious relevance to us or our work. Although it’s probably too much of an ask for most people, the point he was making was that we could learn a lot from other disciplines, but we rarely take the time to jump silos. Health experts go to health conferences and agriculture experts go to agriculture conferences, and so on. To make it worse, people who use mobiles in each of those go to separate events entirely – mHealth and mAgri. Despite speakers at almost every event we go to criticising silos and encouraging us to break them down whenever we can, the current system persists. It’s far easier to say it and get a few tweets than to actually get something done.
Instead, could we build events around specific challenges? The discussion here yesterday on business models was fascinating, and much that was said would have been of relevance to the wider social sector. Yet the majority of people listening – and all of them on the panel – were from the media. Why not hold an event on business models and invite everyone. Who’s to say that a health project can’t learn something from one working in agriculture, or human rights?
If we’re serious about breaking down silos then we could start by holding fewer sector-specific events, and running more on issues and challenges – and other common themes running through the ‘for good’ sector. Who knows, at the end of the two days delegates may even leave with genuine solutions to their problems, and action plans to take forward.
In other words, making the move from talk to action. Now, wouldn’t that be something? In the meantime, if you’re interested in cross-cultural issues in international development, ignore the word ‘media’ and come to Bonn next year.
July 1, 2014 No Comments
It’s quite fitting, really, that I find myself sitting in the most unlikely place – the foyer of a five star hotel in Saudi Arabia – randomly reading a tribute to a man who was instrumental in helping get me where I am today.
You won’t find anything online about Frederick Richard Vivian Howard Cooper, not even news of his passing late last year. Freddie was an intensely private man. His phone number was ex-directory, and he never gave anyone his contact details. For the vast majority of the time I knew him it was his social club down the road from the housing estate where I grew up in Jersey that gave me the point of contact I needed. After the “Learning Centre” shut down in 2000, that point of contact was lost, and we only managed to reconnect on a couple of further occasions before his passing.
The last time we spoke I’d just got news of my fellowship at Stanford, and we shared a coffee in St. Helier and reminisced about his club, and the early computer-aided-learning (CAL) programs I’d written for him on the Commodore PET computer he used in his teaching.
I was about fourteen when he first let me loose on it, and it sparked the beginnings of my IT career. Freddie even wrote my first ever reference, in 1982, when I nearly dipped out of school early to pursue that career. Without his help I would never have learnt to code, and would never have gained the early experience which later helped me secure employment running mainframe computers for a number of banks in the Island. He gave me an amazing opportunity, and I took it.
When I think about everything that’s happened to me since, and think about where I am today, Freddie Cooper was the early catalyst. He was an outstanding individual who gave many children on my housing estate guidance, friendship and advice over many years. He helped me gain experience on computers at a time when it was barely being taught in schools, and at a time when very few people could have afforded one of their own. Had it not been for him I would not have been able to code the first prototype version of FrontlineSMS almost twenty-five years later. All of the users of that software today – and the people benefitting from that use – have Freddie to thank, too. It seemed only fitting to credit the significant role he played in my recent book, “The Rise of the Reluctant Innovator“.
One regret is that I didn’t get that one final chance to meet him and talk about all the exciting things happening today, and to thank him – and joke – one last time. He’d have been particularly proud of the work we’re doing with National Geographic. But taking credit was never Freddie’s style. If he’d wanted it, and wanted to be constantly reminded of what he’d done for the many people he’d helped, then he wouldn’t have kept himself to himself and wouldn’t have made it so difficult to track him down.
My career has been blessed by having met many wonderful people who’ve given me opportunities I could never have dreamed of. I took them all. Freddie Cooper set the ball rolling – and set the tone – over thirty years ago. And it’s because of this that I believe so strongly that we should help everyone along on their own journey whenever and wherever we can.
As Tim Smit reminded me not so long ago:
Thanks, Freddie. For everything. May you rest in peace.
June 1, 2014 No Comments
This post was written by Rebecca Leege from World Vision.
When children are acquiring reading skills, good teaching is critical. But just as critical is the opportunity to practice reading. Practice allows children to apply skills learned in class and to expand their vocabulary and content knowledge through reading.
Unfortunately, children’s reading materials are rare in developing countries. When they do exist, they are usually in languages most children do not understand or are at a level far too difficult for primary school students. There are many reasons for this dearth of appropriate materials, but one vital cause is that local publishers and authors lack a simple and efficient way of producing multiple titles in mother tongue languages that are suitable for and interesting to children in early primary school.
This is why All Children Reading: A Grand Challenge for Development (ACR GCD), established in 2011 as a partnership between USAID, World Vision and the Australian Government, is hosting Enabling Writers, a $100,000 prize competition aimed at finding technology-based solutions to improve reading skills for children in developing countries.. The global competition seeks to spur the development of software solutions that allow authors to easily create and export texts in mother tongue languages to help early-grade students to read. The Enabling Writers challenge, powered by InnoCentive, a global leader in crowdsourcing innovation problems, is one of several technology-for-literacy competitions being launched throughout Round 2 of ACR GCD.
After the submission period closes on 1st October 2014, three finalists will receive awards of $12,000 each. They will receive feedback from our judging panel and their innovations will then be piloted and reviewed in three countries with ACR GCD partner programs. The highest performing software will win a grand prize of $100,000.
Solvers’ software should provide the two types of reading materials that early primary school children need:
1. Decodable readers for the earliest stages of reading acquisition that employ words using only the sounds and letters children have already learned.
2. Levelled readers that are controlled for vocabulary, word length, sentence length and other characteristics.
Both types of materials can be fiction and non-fiction. Successful software will allow writers to use an easy step-by-step process on a computer or mobile device and create texts that follow tested early-grade reading instruction methodologies. The software should:
- Work for writers who know a story they want to write or a subject matter they want to present but also provide less prepared writers with existing stories and nonfiction text that they could adapt for their audiences
- Ensure writers are kept within technical boundaries appropriate for the target reader and reading level
- Provide directions and prompts in a common national language but allow authors to write in both national and local languages.
Rebecca Chandler Leege is World Vision’s Project Director for their partnership in All Children Reading: A Grand Challenge for Development. Prior to this, she was World Vision US’s Director for Child Development and Protection since 2007. Rebecca also worked with World Relief for four years, initially based in Kigali, Rwanda as their Director of Programs before relocating to their headquarters in Baltimore, Maryland USA as Director of Global Program Operations. She has lived and worked throughout Africa and Asia for over 10 years. Rebecca also spent six years working in the private sector in international human resources.
May 28, 2014 No Comments
(This article first appeared on the Virgin website as part of their special feature on innovation and disruption. The original post can be read here).
While much of the West debates the pros, cons, merits and current state of technological innovation, innovators in the developing world just get on with it. And they’ve never been so busy. Innovation out of necessity is alive and well, and on the rise, according to Ashoka Fellow, Ken Banks.
For many of us, innovation is the iPhone, iPad or pretty much anything that comes from today’s high-tech production line. It’s the latest phone, laptop, smart watch or passenger aircraft, and it’s designed to make things easier, quicker, more convenient and, in some cases, just more fun. We rarely question why we feel we need the latest and greatest, why we change our phones every year, or even what the drivers might be for all these high-tech innovations. Who, for example, decided the world needed an iPad-powered coffee machine?
Much of the innovation we see in the developing world, whether the innovators behind them come from there or not, is done out of necessity. They solve very real problems, many of which happen to be faced on a daily basis by many of the poorest and most vulnerable people on the planet. Innovation here isn’t about fast, shiny or modern, it’s about solving very real problems. And many of those problems aren’t going away any time soon.
Entrepreneurs in the West may well be losing the will to innovate, although I’d suggest it’s more about ability and a conducive environment than will. Many face difficulties with funding, highly competitive markets and patent wars, all of which make for challenging times. But this is far from the case throughout much of Africa, where I’ve focused most of my efforts for the past 20 years. Many innovations here are born by the side of the road, or in rural villages without any funding at all. Furthermore, market opportunities abound and patents are the last things on people’s minds. Compared to the West, African markets are still something of a Wild West in innovation terms, and this is precisely why there’s so much focus there.
Innovation out of necessity has given Kenya, for example, a world-leading position in mobile payments. On a continent where hundreds of millions of people lacked bank accounts, mobile phones provided the answer. An estimated 40% of Kenya’s GDP now works its way through Safaricom’s M-PESA system. It’s an innovation success story, and it’s provided a platform for many other innovators to offer everything from pay-as-you-go solar lighting to villagers to automated payment platforms for microfinance organisations. The further (anticipated) opening up of systems like M-PESA will spur even more innovation in the future. This is just the beginning.
When faced with very real problems that in many cases cost lives, innovators in the developing world kick into a different gear. With little funding or resources, it’s innovation in this ‘long tail’ that is most interesting – a place where people innovate out of necessity, not luxury, and as a matter of survival or ethics, not profit or markets. Health is a classic example of these drivers at work.
Six out of the 10 chapters in my recent book, “The Rise of the Reluctant Innovator”, cover health. The issues these innovators address include data collection, genetic disorders, communications between community health workers, patents, access to medicines, and solar energy as a lighting solution for maternity wards. The range of examples shows how broad and complex an issue health is, as well as the sheer scale of the need for its improvement across much of the developing world.
Many others are better placed to comment on whether entrepreneurs in the West are losing the will to innovate. Whatever the outcome of that debate, thankfully this isn’t the case in the places that matter – the places where far too many people still die from perfectly treatable diseases, or fail to reach their potential because of a lack of access to the most basic of education.
To paraphrase former Liverpool football manager, Bill Shankly, in the developing world innovation isn’t just a matter of life or death. It’s more
important than that.
May 6, 2014 1 Comment
February 24, 2014 1 Comment
“I finished my first book seventy-six years ago. I offered it to every publisher on the English-speaking earth I had ever heard of. Their refusals were unanimous, and it did not get into print until, fifty years later, publishers would publish anything that had my name on it”
George Bernard Shaw (1856 – 1950)
Late last year The Rise of the Reluctant Innovator hit the shelves. It was my first taste of publishing, and if I’m honest it really started off as something of an experiment. It wasn’t until Archbishop Desmond Tutu agreed to get involved, the Curry Stone Foundation provided much-needed financial support, and my publisher pushed me to take it up a level, did I begin to let it take over my life. And for about three months that’s precisely what it did.
For most of us, publishing our first book is the epitome of thinking on our feet. Everything was new, and I had to take on every role imaginable. Publishing brings with it all the challenges of bigger, bolder projects – funding, timing, collaboration, design, messaging and outreach – all in one neat little package. Scale, for a change, is an easy one – it’s simply how many books you sell. If you’re keen for a taste of what life as an entrepreneur is like, publish a book.
Since its release, The Rise of the Reluctant Innovator has bounced around the Amazon charts, peaking on one occasion at the #1 spot in the “Development Studies” category. Bookshops around the UK began to stock it, including Waterstones. For a while it was also on the coveted “Best new releases” shelf in my local Heffers store. Nothing beats walking into a bookshop and seeing your own book sandwiched between the likes of Malcolm Gladwell and Seth Godin.
Getting the book out there is one thing. A big thing, in fact. But then comes the public reaction. While some authors aren’t too bothered, it was important to me. The general public were among my key audience, as were students and colleges/universities. The book, after all, seeks to democratise social innovation. So it was hugely gratifying to find this review posted on Amazon one morning:
Stories for every college campus
Ken Banks has collected a volume of stories here that need to be told on every college campus. College campuses are at this moment unique seedbeds of opportunity. Populated with “Millennial Searchers” who, in increasing numbers, tell us they define life success in terms of meaning, purpose, and making a difference, and shaped by the larger movements of social entrepreneurship and sustainability, college curricula have begun shifting towards educating students to become agents for change.
What our change agents need above all right now is not more information, but stories – stories that the move them from paralysis and despair in the face of social disintegration and ecological loss to actions shaped by courage, humor, and hope. These stories do this. And because they inject so much of the raw, the uncertain, and the unformed portion of reality into their tales they are stories on which students will clamber for in the face of the challenges of their generation.
These stories speak eloquently about power – the power of connections, the power in confronting power structures for the sake of the marginal, the power of serendipity, the power of the human spirit to overcome immense challenges and work towards transformation and justice. In doing so, they function as a calling to that part of ourselves that will recreate and restore human and natural communities, that bears witness to our capacity for both good and ill, and that remembers the full range of ingenuity and wisdom we possess individually and as a species.
Wendy Petersen Boring, co-editor, “Teaching Sustainability: Perspectives from the Humanities and Social Sciences”
The book was also written in such a way to avoid ‘sell-by date syndrome’. The stories of the ten innovators, and their solutions, will never age, and neither will their advice. And this was important, because I knew the book was unlikely to set the world on fire when it launched, and that it would most likely slowly find its way into colleges and universities where it could be that book of “the raw, the uncertain, and the unformed portion of reality” that younger people seek. Santa Clara University in the USA, and Goldsmiths College in London, are among a growing number seeing this value and adopting the book. It’s going to take time, but it’s happening.
Another thing I’ve learnt is to not listen to experts. Except perhaps, when they tell you not to do something – then you’ll know that you should. During a conversation with a US book agent late last year, I was told by the expert he consulted – ‘someone who knew about these things’ – that:
I’d want to work with him to substantially transform the book from a set of stories into something more analytical and practical in terms of really going about starting one of these organisations, and that would take some real time. But even then I’m not confident about the book because there have been many published already that tell stories as good as those he’s got, as well as some that are a good deal more substantial in terms of the hands-on advice
It’s something of a revelation to me that the book I published is the polar opposite of the book I was told I should publish. If I had sought advice earlier, and taken it, my book would have been no different to the hundreds of others on the shelves. It would have focused on theory, cold analysis, expert opinion, five year plans, process, how to measure stuff and the odd third party case study. I’d never publish a book like that, not only because it’s not how I work, but also because I don’t think it in any way advances the cause. Sometimes self-publishing has its benefits – you can do anything you want, however you want. Kevin Starr nailed it when he shared his thoughts on the book recently:
These real – occasionally raw – stories do more to capture the life of the committed social entrepreneur than anything else I’ve read. Inspiring, yes, but even better, it works as a real world case-based manual for how to create change for the better
The book tries to buck the trend of ‘social innovation as a discipline’, in other words as something you need to study or learn before you can do anything. Its purpose is to create belief in talented young people with a vision to do good that meaningful change is possible, even without skills and resources. It’s not about who’s smartest – it’s about who cares the most, and who’s willing to go all the way to make that change happen.
Nor is it just a detailed analysis or unpicking of the ‘market opportunity or problem’, either, that students need – that perhaps comes later. Instead, what much of the book tries to give them is the inside line on what and how the entrepreneur was feeling when they encountered a life-changing problem. How it made them feel at a deeper level, and in turn how that passion and commitment drove them to dedicate much (if not all) of their time to solving it, and how it got them through huge obstacles and barriers. There are plenty of books that don’t do this, that don’t give the raw, unedited, deeply personal accounts of how these people and projects got started. Social innovators are rarely the hero figures we make them out to be, and people need to be able to resonate with their stories at every level.
And resonating is what they seem to be doing. From the emails and tweets I’ve received over the past three months, many people have found themselves deeply moved by some of the stories. Some have even cried on trains. Five year plans rarely do that.
Further details, including a list of endorsements and chapter contributions, and how to buy, are available from the official book website. You can also download a sample PDF which includes the cover, full foreword, introduction and endorsements, and the first two pages of each chapter, here.
February 21, 2014 No Comments
I’m excited to announce my contribution to a new book project - shift 2020: How Technology Will Impact Our Future. It’s a self-published book curated by Rudy De Waele which includes foresights on how technology will impact our future from some of the world’s leading experts.
The idea of shift 2020 is based on Mobile Trends 2020, another collaborative project Rudy launched early 2010. It’s one of the highest viewed decks on Slideshare (in the Top 50 of All Time in Technology with +320k views). Reviewing the document a couple of weeks ago Rudy realised that many of the predictions were becoming dated, and asked the original contributors for an update on their original predictions and for new foresights for the year 2020.
Rudy broadened the scope of the new book and asked new contributors to give their vision and foresights on a number of additional topics, including 3D Printing, AI, Apps, Biotech, Cloud, Connected Living, Crowdfunding, Data, Education, Entrepreneurship, Enterprise, GreenTech, Health, Hyperconnectivity, Maker Movement, Media, Retail, Robotics, Sensors, Smart Cities, Social Media, Society, Surveillance, Transport and Wearables.
shift 2020 is designed by Louise Campbell, an award winning UX and design technology professional with years of experience working with luxury fashion e-commerce brands, designing first-class, multi-platform, digital shopping experiences.
A Kickstarter campaign has been launched to cover costs for the design, editing, website and promotion of the book (which will be printed by blurb.com). It includes 80 pages of original content, featuring most of the original Mobile Trends 2020 contributors in addition to some 40 new contributions from around the world – prominent futurists, trend-predictors and industry leaders. There are also opportunities for companies to personalise the cover of the book with their name and logo.
shift 2020 includes quotes, paragraphs and essays from confirmed contributors, such as:
Neelie Kroes (VP of the European Commission), Douglas Rushkoff, Salim Ismael (Singularity University), Loic Le Meur (LeWeb), Shannon Spanhake (Innovation Officer San Francisco), Adeo Ressi (The Founder Institute), Boris Veldhuijzen (The Next Web), Saul Klein (Index Ventures), Aubrey de Grey, Sunny Bates (Kickstarter / Jawbone), Carlos Domingo (Telefonica Digital), David Rowan (Wired Magazine), Laurent Haug (Lift), Martin Recke (next), Will Page (Spotify), Scott Jenson (Google), Gerd Leonhard (The Futures Agency), Yuri Van Geest, Russell Buckley, Russ McGuire (Sprint), Kwame Ferreira (Kwamecorp), Delia Dumitrescu (Trendwatching.com), Georgie Benardete (Shopbeam), Hans-Holger Albrecht (Millicom), Tariq Krim (JoliCloud), Dr. James Canton, Andrew Hessel (Autodesk), Christian Lindholm (Korulab), Eze Vidra (Google Campus), Harald Neidhardt (MLOVE), Raina Kumra (Juggernaut). Robin Wauters (Tech.eu), Nicolas Nova, Gianfranco Chicco, Shaherose Charania (Women 2.0), Ken Banks, Marc Davis (Microsoft), Felix Petersen, Kelly Goto, Erik Hersman (Savannah Fund), David Risher (Worldreader), Glen Hiemstra (Futurist.com), Jessica Colaço (iHub), Mark Kanji (Apptivation), Rohit Talwar (Fast Future), Priya Prakash (Changify), Andrew Berglund (Geometry Global), Alan Moore, Martin Duval (Bluenove), Maarten Lens-FitzGerald (Layar), Andrew Bud (mBlox/MEF), Andy Abramson, Fabien Girardin, C. Enrique Ortiz, Raj Singh (Tempo AI), Inma Martinez, Robert Rice, Ajit Jaokar, Jonathan MacDonald, Tony Fish, Dan Applequist, Redg Snodgrass (Wearable World), David Wood, Mark A.M. Kramer (razorfish Healthware) , John Kieti (m:lab), Aape Pohjavirta, Kosta Peric (Innotribe), Blaise Aguera y Arcas (Microsoft) , Michael Breidenbruecker (Reality Jockey), Tricia Wang, Louisa Heinrich (Superhuman), Mike North (UC Berkeley), Mac-Jordan D. Degadjor, Kate Darling, Simon White, Chris Luomanen (Thing Tank), Ariane Van De Ven (Telefonica), Ed Maklouf (Siine), and many others.
The eBook version will be delivered before Christmas and the printed books most likely in the new year. Check the shift2020 website for latest updates and additional information.
December 12, 2013 No Comments
It’s been a busy few months as our new book – “The Rise of the Reluctant Innovator” – has been taking shape. We’ve been finalising chapter contributions, working on the introduction, sorting out cover and chapter designs, doing last minute copy-editing, building a new website, keeping Kickstarter supporters up-to-date, and pulling in book endorsements. We got 24 of those in the end, all glowing and hugely supportive. You’ll find all of them on the inside cover of the book, or on the website (click here for a full PDF version).
All that said, everything has been delivered on time, with the new website set live on the eve of the book launch. And everything has been well worth the effort. The books look incredible.
“The Rise of the Reluctant Innovator” is aimed at a general audience, although we’re hoping it will particularly appeal to younger people interested in social innovation and social entrepreneurship, and schools, colleges and universities teaching the subject. It fills a much-needed gap in the market, one which is currently dominated by books which – often at no fault of their own – give the impression that meaningful change is only possible if you’re an MBA, or a geek, or have money or influence, or a carefully laid out five-year master plan, or all five. Let’s be honest – you don’t need qualifications to change the world.
By highlighting the stories of ten ordinary yet remarkable individuals, and the impact their work is collectively having on hundreds of millions of people around the world, “The Rise of the Reluctant Innovator” shows us that anything is possible, planning isn’t everything, and that anyone anywhere can change their world for the better.
To coincide with the book launch we’ve given a limited number of interviews, with articles going out via PopTech, National Geographic, TechPresident and the Unreasonable Group. Feel free to click on any of the images below to read them.
Finally, why not check out the book website, and if you like what you see feel free to share details with your own networks. We believe this book has an important story to tell, and would love you to help us tell it.
November 21, 2013 No Comments