The rise of “user-experienced” innovation

Around the time of two recent talks – Thinking Digital in Newcastle (UK) and National Geographic (Washington DC) – much of the world’s tech media was focused on Apple. Both the iPad and iPhone 4 had hit the shelves in relatively quick succession, and many people were marvelling at the latest innovations from California.

To the everyday man and woman on the street, cutting-edge innovation has rarely been so tangible. Sure, the technology behind motor vehicles or aircraft has advanced rapidly in recent years, but often what makes these things clever is either hidden out of sight – a new fuel injection system in a car, or a new kind of braking system, for example – or they’re not things many of us would ever get to interact with – such as the latest fly-by-wire controls of an aircraft cockpit.

The staggering advance in the consumer electronics world has changed all that, and we’re now holding mobile phones in the palm of our hand which are infinitely more powerful than the computers which took man all the way to the moon and back. These devices are changing the way we live, and the way we interact with each other and our environment. Consumer electronics are particularly relevant in interaction terms because their primary purpose is to allow us to interact with them. Thanks to advances in the technologies behind mobile phones, tablet computers, gaming consoles and television among many others, cutting edge technological innovation has come to every individual man and woman on the street. It’s got personal.

That said, we’re living in interesting times. The rate of innovation is unprecedented. What we’ve seen happen with mobile technology in the last five years alone is beyond incredible, and you sense the rate of innovation is only speeding up. This may be in part down to the fact that these devices have both a hardware – device – component, and a software – usability – component, meaning there are twice the number of opportunities to innovate.

What I’ve been sensing lately, however, is a growing ‘backlash’ – for want of a better word – and a desire to build what are seen as purer, more sustainable, locally sourced, culturally relevant technology-based solutions. Although you could argue a certain romanticism in the approach, the fact of the matter is that most technologies being pushed out by the electronics industry remain relevant to only a small percentage of the global population. It’s not only down to cost either, although that’s a large part of it. It’s also down to the fact that many of these devices just don’t work in places without high-speed data networks and/or a mains supply to charge them nightly. Many people just don’t have that.

I’m writing this on a flight home from Washington DC, and have just watched a programme which featured a water-powered lift. The idea is brilliantly simple. The lift – which runs up a steep cliff – harnesses the power of the nearby river and uses gravity, one of the oldest and most sustainable of energy sources, to pull one of two carriages upwards while the other drops.

It’s such a simple but effective piece of engineering that if it broke you’d likely be able to find someone locally who could figure out how to fix it. That’s clearly been the case since it began operating 120 years ago.

The likes of IDEO, Catapult Design, IDE and D-REV are household names to anyone interested in designing and building “for the other 90%”, and I’m a big fan of the approach. I’ve been also been a big fan of the appropriate technology movement for some time, and am excited to be speaking at the “Small Is…” festival later this year. The irony is that despite all of this I work in a high-tech world which is about as far away from much of the appropriate technology work ethic as it could be. John Mulrow in World Watch Magazine recently wrote a great article about the relationship between mobile technology and appropriate technology, but for me many questions remain.

Our world is becoming increasingly dependent on information and communications technology and many local, indigenous, traditional ways of designing, building and doing are slowly being replaced, and in many cases lost, forever. I’m not entirely sure if that represents progress or not.

Rethinking Schumacher

Ever since I came across Fritz Schumacher’s “Small is Beautiful” at University back in 1997, I’ve been a close follower of the appropriate technology movement. Although for many appropriate technology is associated with ploughs, stoves and farming implements, for some time I’ve been thinking about how it applies to the work we do with mobile. I tackled this in a PC World article a couple of years ago, and more recently in a blog post on how appropriate “cloud-based” mobile solutions are in a world where so many people are yet to be reliably connected to the web.

Now the World Watch Institute have taken the discussion a step further in an excellent article in the May/June edition of their magazine. In it, John Mulrow argues that, if carried out appropriately, Schumacher’s original concept of local initiatives, local ownership and local innovation can be applied to today’s mobile world, despite mobile phones being a technology often designed, developed and controlled from the ‘outside’. This is one of the best articles yet on mobile vs. appropriate technology, and is well worth a read.

“Think Mobile, Act Local” is available as a PDF here.

“Inappropriate” appropriate technology?

For some time things have been hotting up in the mobile for development space, and new tools are emerging all the time. But while these solutions extend all the way across the technological spectrum, almost all claim to be “appropriate” in one way or another. Clearly something isn’t right.

An appropriate use of Twitter?

For a while it was “scale”, and then “enabling environments”, and now it seems to be all about “appropriate technology”. I remember studying sustainable development at university, and coming to the conclusion that the term was so widely misunderstood and overused, it had almost become meaningless. I think we’re in danger of having the same thing happen with many of the terms we wildly band around in mobile. Part of the problem is that people are rarely asked to justify their positions or claims, so we never really quite know what anyone means.

In a recent PC World article I wrote, entitled “Appropriate Technology and the Humble Mobile Phone” funnily enough, I broadly defined appropriate technology as “anything that is suited to the environment in which it is used”. There are many factors that need to be considered in deciding how suitable something is – how complex it is to use, whether it can be used largely unaided, whether it can be fixed or maintained locally, how easily it can be localised, whether it can stand the field conditions, and so on.

You could also add to that whether or not the underlying infrastructure is in place for the technology to actually work. Makes sense, no? If we take anything that uses “the cloud“, for example, then I’d argue that it’s largely “inappropriate” unless you’re working in predominantly urban areas or in predominantly ‘developed’ countries. Many of the projects I see are aimed largely at the opposite – developing country and rural. On top of that, many of the areas where I’ve worked have little or no Internet access of any description, and very few people have devices that could access it, even if it was there.

In a recent must-read post – “The sun is shining in Africa” – Miquel provides some compelling arguments as to why “the cloud” is not an appropriate technology for much of the developing world:

The other big point missed in all this Cloud business is how it’s screwing the rest of the world outside of well, the US, and maybe Europe. This is the problem in how when people who proselytize a new technology don’t know understand the underpinnings of it, they often miss big gaping holes in the actual implementation of it

Maybe it’s no coincidence that there’s been a rise in use of “the cloud” and “appropriate technology” terminology at the same time. Let’s just get one thing straight, though. Technologies that use “the cloud” are not bad technologies, just as technologies which base themselves on simple SMS aren’t either. People that build and promote mobile technologies for developing regions just need to be clearer where their target audience are, and base their technology choice on what works – and what’s available – in the places where those people live and work.