In global development, is the pen mightier than the sword?

I’m reading two books in parallel right now – Ben Ramalingam‘s ‘Aid on the Edge of Chaos‘ and Kentaro Toyama‘s ‘Geek Heresy‘. With both books I’m finding myself regularly pausing for a nod of approval or a wry smile. Both books are spot on in their identification of the issues – Ben in global development more broadly, and Kentaro in ICT4D, a sector/field/discipline/specialism of global development.

A while back when Bill Easterly published his ‘Tyranny of Experts‘ I started to wonder what impact his previous book – ‘The White Man’s Burden‘ – has had on the practice and policy of global development. I have the same question for Dambisa Moyo, too, whose ‘Dead Aid‘ is another classic development critique. Both provide strong arguments for a new aid world order (or, more to the point, no aid at all).

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Suffice to say, if you’re not a fan or supporter of big development there are countless books out there to feed your anger, frustration and despair. But for all the hundreds of billions of words written over the past decade or two citing the challenges, problems and issues, have any forced any kind of change in how those hundreds of billions of Pounds, Dollars or Euros of development aid were spent? Almost everyone I meet who works in big development has at least one major frustration with it – many have several – but the one that drives me to despair the most is that no-one seems to be able to change anything.

I published ‘The Rise of the Reluctant Innovator‘ because I wanted to help steer young social innovators away from expensive university courses and encourage them to firstly get out into the world, meet the people they wanted to help, gain some empathy, and find their passion. I can’t speak for Ben or Kentaro, but they probably hope something might improve as a result of their writing efforts, too.

I spent the best part of three years as an undergraduate at Sussex University in the late 1990’s writing about how rubbish development was. That’s what undergraduates do. Of course, it’s not all bad, but many of the problems I studied 20 years ago persist. That’s my problem.

I thoroughly recommend all of the books Ben, Kentaro, Bill and Dambisa have written. Oh, and of course, mine. And if nothing changes, at least you’ll have had a good read.

Publishing and the art of iteration

Eighteen months ago, “The Rise of the Reluctant Innovator” hit the shelves. The product of a combination of donations, crowdfunding, ten inspiring innovators, an editor with too much time on his hands, and an engaged publisher, the book was always something of an experiment. Tales of people innovating ‘outside the system’ – people with little by way of resources or money, and often without qualification or permission – just getting on with fixing social ills that deeply bothered them seemed like stories the world needed to hear.

Today, it looks like I may have underestimated the number of people who wanted to hear them.

Professional book reviews are hard to get, particularly when you self publish. But the couple we got were great (here’s one). Amazon reviews were even better – standing today at 43 and counting, and all five star reviews bar a couple. It even topped Amazon’s “Development Studies” charts for a while. All of this, of course, in addition to the couple-of-dozen fantastic post-publication endorsements we got.

Interestingly, universities and colleges around the world quickly started picking up on the book as it found its way into numerous social innovation and ICT4D classes. For me, this has been the biggest positive for the book. One typical response appeared on Amazon:

Stories for every college campus

Ken Banks has collected a volume of stories here that need to be told on every college campus. College campuses are at this moment unique seedbeds of opportunity. Populated with “Millennial Searchers” who, in increasing numbers, tell us they define life success in terms of meaning, purpose, and making a difference, and shaped by the larger movements of social entrepreneurship and sustainability, college curricula have begun shifting towards educating students to become agents for change.

What our change agents need above all right now is not more information, but stories – stories that the move them from paralysis and despair in the face of social disintegration and ecological loss to actions shaped by courage, humor, and hope. These stories do this. And because they inject so much of the raw, the uncertain, and the unformed portion of reality into their tales they are stories on which students will clamber for in the face of the challenges of their generation.

These stories speak eloquently about power – the power of connections, the power in confronting power structures for the sake of the marginal, the power of serendipity, the power of the human spirit to overcome immense challenges and work towards transformation and justice. In doing so, they function as a calling to that part of ourselves that will recreate and restore human and natural communities, that bears witness to our capacity for both good and ill, and that remembers the full range of ingenuity and wisdom we possess individually and as a species.

Wendy Petersen Boring, co-editor, “Teaching Sustainability: Perspectives from the Humanities and Social Sciences”

Over the past few months it’s become increasingly clear that I ought to make more of the book. So I started speaking to an international publisher, and am delighted to share news that I’ve now been offered a full publishing deal to release a new, revised and re-worked “Rise of the Reluctant Innovator” early next year (though the title will need to change to something a little more search-engine-friendly, apparently).

Over the summer I’ll be working with the existing chapter contributors, and some new ones, putting a little more structure around each of their stories. The essence of the book will remain the same, but we’ll make it more useful to students of social entrepreneurship and social innovation. We’ve already learnt that our approach is a little unique, and that it stands out from other books which are often dominated by theory and stuffy concepts. Ever since I started inviting FrontlineSMS users to write about their work and experiences using the software way back in 2005, I’ve been increasingly convinced that people are primarily motivated and inspired by raw stories of innovation.

Watch this space for news and updates over the coming months. In the meantime, you can check out the current book offering here.

Social innovation: Celebrating the unpolished

“I finished my first book seventy-six years ago. I offered it to every publisher on the English-speaking earth I had ever heard of. Their refusals were unanimous, and it did not get into print until, fifty years later, publishers would publish anything that had my name on it”
George Bernard Shaw (1856 – 1950)

Late last year The Rise of the Reluctant Innovator hit the shelves. It was my first taste of publishing, and if I’m honest it really started off as something of an experiment. It wasn’t until Archbishop Desmond Tutu agreed to get involved, the Curry Stone Foundation provided much-needed financial support, and my publisher pushed me to take it up a level, did I begin to let it take over my life. And for about three months that’s precisely what it did.

For most of us, publishing our first book is the epitome of thinking on our feet. Everything was new, and I had to take on every role imaginable. Publishing brings with it all the challenges of bigger, bolder projects – funding, timing, collaboration, design, messaging and outreach – all in one neat little package. Scale, for a change, is an easy one – it’s simply how many books you sell. If you’re keen for a taste of what life as an entrepreneur is like, publish a book.

Since its release, The Rise of the Reluctant Innovator has bounced around the Amazon charts, peaking on one occasion at the #1 spot in the “Development Studies” category. Bookshops around the UK began to stock it, including Waterstones. For a while it was also on the coveted “Best new releases” shelf in my local Heffers store. Nothing beats walking into a bookshop and seeing your own book sandwiched between the likes of Malcolm Gladwell and Seth Godin.

Getting the book out there is one thing. A big thing, in fact. But then comes the public reaction. While some authors aren’t too bothered, it was important to me. The general public were among my key audience, as were students and colleges/universities. The book, after all, seeks to democratise social innovation. So it was hugely gratifying to find this review posted on Amazon one morning:

Stories for every college campus

Ken Banks has collected a volume of stories here that need to be told on every college campus. College campuses are at this moment unique seedbeds of opportunity. Populated with “Millennial Searchers” who, in increasing numbers, tell us they define life success in terms of meaning, purpose, and making a difference, and shaped by the larger movements of social entrepreneurship and sustainability, college curricula have begun shifting towards educating students to become agents for change.

What our change agents need above all right now is not more information, but stories – stories that the move them from paralysis and despair in the face of social disintegration and ecological loss to actions shaped by courage, humor, and hope. These stories do this. And because they inject so much of the raw, the uncertain, and the unformed portion of reality into their tales they are stories on which students will clamber for in the face of the challenges of their generation.

These stories speak eloquently about power – the power of connections, the power in confronting power structures for the sake of the marginal, the power of serendipity, the power of the human spirit to overcome immense challenges and work towards transformation and justice. In doing so, they function as a calling to that part of ourselves that will recreate and restore human and natural communities, that bears witness to our capacity for both good and ill, and that remembers the full range of ingenuity and wisdom we possess individually and as a species.

Wendy Petersen Boring, co-editor, “Teaching Sustainability: Perspectives from the Humanities and Social Sciences”

The book was also written in such a way to avoid ‘sell-by date syndrome’. The stories of the ten innovators, and their solutions, will never age, and neither will their advice. And this was important, because I knew the book was unlikely to set the world on fire when it launched, and that it would most likely slowly find its way into colleges and universities where it could be that book of “the raw, the uncertain, and the unformed portion of reality” that younger people seek. Santa Clara University in the USA, and Goldsmiths College in London, are among a growing number seeing this value and adopting the book. It’s going to take time, but it’s happening.

Another thing I’ve learnt is to not listen to experts. Except perhaps, when they tell you not to do something – then you’ll know that you should. During a conversation with a US book agent late last year, I was told by the expert he consulted – ‘someone who knew about these things’ – that:

I’d want to work with him to substantially transform the book from a set of stories into something more analytical and practical in terms of really going about starting one of these organisations, and that would take some real time. But even then I’m not confident about the book because there have been many published already that tell stories as good as those he’s got, as well as some that are a good deal more substantial in terms of the hands-on advice

It’s something of a revelation to me that the book I published is the polar opposite of the book I was told I should publish. If I had sought advice earlier, and taken it, my book would have been no different to the hundreds of others on the shelves. It would have focused on theory, cold analysis, expert opinion, five year plans, process, how to measure stuff and the odd third party case study. I’d never publish a book like that, not only because it’s not how I work, but also because I don’t think it in any way advances the cause. Sometimes self-publishing has its benefits – you can do anything you want, however you want. Kevin Starr nailed it when he shared his thoughts on the book recently:

These real – occasionally raw – stories do more to capture the life of the committed social entrepreneur than anything else I’ve read. Inspiring, yes, but even better, it works as a real world case-based manual for how to create change for the better

The book tries to buck the trend of ‘social innovation as a discipline’, in other words as something you need to study or learn before you can do anything. Its purpose is to create belief in talented young people with a vision to do good that meaningful change is possible, even without skills and resources. It’s not about who’s smartest – it’s about who cares the most, and who’s willing to go all the way to make that change happen.

Nor is it just a detailed analysis or unpicking of the ‘market opportunity or problem’, either, that students need – that perhaps comes later. Instead, what much of the book tries to give them is the inside line on what and how the entrepreneur was feeling when they encountered a life-changing problem. How it made them feel at a deeper level, and in turn how that passion and commitment drove them to dedicate much (if not all) of their time to solving it, and how it got them through huge obstacles and barriers. There are plenty of books that don’t do this, that don’t give the raw, unedited, deeply personal accounts of how these people and projects got started. Social innovators are rarely the hero figures we make them out to be, and people need to be able to resonate with their stories at every level.

And resonating is what they seem to be doing. From the emails and tweets I’ve received over the past three months, many people have found themselves deeply moved by some of the stories. Some have even cried on trains. Five year plans rarely do that.

Further details, including a list of endorsements and chapter contributions, and how to buy, are available from the official book website. You can also download a sample PDF which includes the cover, full foreword, introduction and endorsements, and the first two pages of each chapter, here.