R/T ≠ Endorsement

For pretty-much eight years now I’ve been tweeting about international development, technology, social change, innovation, technology, my work, and how we can all help make the world a better place. Some of it is pretty serious stuff. And sometimes it gets the odd retweet, too.

So it’s funny that my most popular tweet so far – posted exactly a year ago today – covered none of those.


Pharaoh-Rocher-Tweet


Welcome to the world of social media. Retweet ≠ endorsement (unless it’s a joke).