Considering Africa

During the summer, sandwiched between the end of my first Stanford Fellowship and a trip to Uganda with Grameen, I was asked by the Corporate Council on Africa to give an interview about my work. They were putting together a feature on “ICT innovators” for their Africa Journal, and wanted to talk about FrontlineSMS. I’m always happy to talk about my work – after all, I rely on this kind of interest to get word out about what I do – and am constantly surprised at the level of interest I get.

This week I finally saw a copy of the Journal. They had chosen to interview just three individuals, quite likely due to time and space constraints, but I found myself in the company of a couple of hugely talented Africans doing great work to further the advance of ICT on their continent. Funnily enough, one of them was Nam Mokwunye, a good friend of mine from Stanford, running an ambitious project to connect 100 Nigerian universities. Being seen as someone “whose localised solutions have greatly contributed to Africa’s ICT infrastructure” felt strangely odd since I don’t generally see myself as doing that. I am happy to simply be in a place where I can help others achieve their own goals and dreams.

In search of The Searchers

In my search for a holiday read last week, I picked up a copy of The White Man’s Burden by William Easterly, a book about “why the West’s efforts to aid the Rest have done so much ill and so little good”. Reading this feels like a throw-back to my days at Sussex University where, during the Development Studies portion of my degree, I seemed to spend half my time reading books about how woefully inefficient international development-spending was. On the whole, most of the evidence then seemed to fit that view. So here I am, a decade later, reading much of the same in the form of an updated condemnation, reinforced by a further ten years of (generally-speaking) failure. The White Man’s Burden does a good job of unpicking much of what I – and many people – believe is wrong with the development industry (and yes, it is an industry, employing – it seems – as many people here as we’re trying to help there). And I find it particularly refreshing because, for once, small-scale efforts are appreciated for what they are, and not condemned as ‘irrelevant’ or ‘unscalable’. The problem, as William Easterly puts it, is that donors and governments like big impact, and this leads many people to only think in terms of “Big Plans”. Few Big Plans work. Many more smaller ones do.

Much may be wrong with international development, but the industry is still blessed with talented people who deeply care, and are truly passionate, about their cause. Many work for the Big Planners, while others choose an alternative path. The two approaches could not be more different, and there are many reasons why people choose one over the other – job security, money, opportunity, ‘big is beautiful’ and status are perhaps just a few. After all, how could billions of dollars funnelled through massive aid projects not make a difference? One problem with the Big Plan approach is that no-one ever seems to be accountable. Wait for the next set of global health targets to be missed – better still, the Millennium Development Goals – and see who gets fired. Go it alone, however, and the situation is very different.

Planners prefer big budget big scope big impact plans designed to fix big problems, while Searchers look more closely at specific (smaller) problems and tailor a more appropriate response based on cost, local issues and understanding, need, relevance and opportunity. Microcredit began life this way. It was never meant to fix everything, although going by the number of Microfinance Institutions (MFI’s) around today you’d have thought it was. As William Easterly puts it:

Microcredit is not a panacea for poverty reduction that some made it out to be after Yunus’s discovery. Some disillusionment with microcredit has already come in response to these blown-up expectations. Microcredit didn’t solve everything – it just solved one particular problem under one particular set of circumstances – the poor’s lack of access to credit except at usorious rates from moneylenders

Although William Easterley’s book only occasionally touches on technology, ICT projects are far from exempt from the Planner/Searcher scenario. Mobile phones are regularly touted as “the device to close the digital divide”, a magic tool to help lift people out of poverty or a quick-fix solution for activists. As with microfinance, this is also only true in some instances, not all. Mohammad Yunus took a commodity as ‘available’ as money and improved people’s access to it. Mobile phones are now the new currency, and there are myriad examples of how this handy little device is empowering people the world over. But we need to be careful that the mobile doesn’t fall foul of the same trap. We need to realise, too, that many of the mobile-based solutions prevalent in the developing world are the result of local initiatives, local people identifying local needs and acting on them. These people had no Big Plan – they simply searched, found and did. As William Easterly puts it, “poor people have accomplished far more for themselves than the Planners have accomplished for them”.

So often we find that the answers lie with the people themselves, but all-too-often solutions are imposed from the outside – the West – or from above through a distant, centralised government. William Easterly continues: “The best chance for the poor is for them to be their own Searchers, borrowing ideas and technology from the West when it suits them to do so”.

A few months ago I gave an interview about my work, and FrontlineSMS, to the Corporate Council of Africa for their forthcoming Africa Journal. This interview more than any captures kiwanja’s work ethic, and ends with a quote which could have easily come from William Easterly’s book:

… But what excites Banks most about FrontlineSMS is the role he doesn’t play. “FrontlineSMS provides the tools necessary for people to create their own projects that make a difference. It empowers innovators and organizers in the developing world to achieve their full potential through their own ingenuity”

Whether it’s measured in the uptake of FrontlineSMS, or interest in my latest nGOmobile initiative, it will be The Searchers in developing countries who ultimately determine whether my efforts succeed or fail. We all need to be accountable to someone. I’m happy to be accountable to them.

Let’s not write it off quite yet

A couple of months ago a member of the Social Mobile Group on Facebook asked an interesting, and pertinent, question. Commenting on a picture of a payphone attached to a bicycle from the kiwanja Mobile Gallery (this bike is taken around the streets of Kampala for members of the public to use to make calls), they wondered what was going to happen to these kinds of entrepreneurs as more and more people began owning their own phones.

A recent article in Fast Company magazine has set out to answer just that. Looking specifically at decreasing income levels among Grameen’s Village Phone Operators, it points the finger of blame squarely at the proliferation of mobile phones (the same finger can be pointed by the fixed payphone network, another victim). On the surface, blaming mobile proliferation seems like a safe bet. After all, if you have your own phone then why pay to use someone elses?

The increase in mobile ownership has certainly had an impact, but any time you mix economics, technology and human behaviour together, some pretty surprising things can happen. And this is where my love for anthropology comes in handy.

I was fortunate to have spent four weeks in Uganda last month, working with Grameen on their Village Phone Program at the same time that Business Week researched their own article on mobiles and economic development in Africa. Nothing beats being on the ground, and I’m very lucky to regularly get the chance to spend time in developing countries where I’m able to get a really good sense of what does and doesn’t work.

Many of the blog entries circulating the web in the last week or so – citing the Fast Company magazine and touting the ‘end of the Village Phone’ – fail to appreciate some of the subtler issues at play. The assumption that people will stop using a Village Phone the minute they own their own is not the open and shut case you might think. During my month in Uganda, I would regularly see people walking up to a Village Phone Operator, mobile in hand, look up a number and read it out to the phone lady to key into her own handset. From my own observations, this seems to happen for a number of reasons.

Firstly, for many owners, mobiles double-up as glorified contact managers, clocks, alarms, torches and, finally, a device which enables them to be contacted any time of day or night for work, or to stay connected with family or friends. Few maintain enough credit to make calls. Many taxi drivers, for example, hold just enough credit to enable them to ‘flash’ a phone (ring and hang up) to indicate that they are outside and waiting.

The reason for the lack of credit leads onto the second point. Few mobile owners want to spend a dollar or more topping up their phone – the amount needed to get enough credit for about 5 minutes of calling – when all they want to do is quickly touch base with a business contact or family member. Instead, a couple of hundred shillings gets them a 40-second call with a Village Phone operator, a smaller amount of money for a small amount of time which is utilised to the full with amazing skill.

And thirdly, call rates are actually cheaper through the Village Phones. Whether the caller has a mobile or not, and whether that phone has credit or not, many people still seek out a Village Phone to make their call because it saves them money. That’s the bottom line.

Try telling these people that the Village Phone is dead.

Mobile ownership may be increasing at a phenomenal rate in the developing world, but more people still don’t own phones than do, and most people earning a dollar-a-day are still a long way off affording one. The Village Phone has been a huge success – there is little dispute about that – but, as with any business, market changes force a period of re-evaluation and adjustment, and the mobile market has moved quicker than most.

Village Phone might well be a victim of its own success, but let’s not be too hasty in condemning it to the history books quite yet…

The Digital Divider

People tend to get pretty excited around mobile technology. In developing countries most of this excitement has centred around their proliferation into poorer rural, communication-starved areas, and their new-found potential in helping close the digital divide. Handset giants such as Nokia and Motorola believe that mobile devices will “close the digital divide in a way the PC never could”, industry bodies such as the GSM Association run their own “Bridging the Digital Divide” initiative, and international development agencies such as USAID pump hundreds of millions dollars into economic, health and educational initiatives based around mobiles and mobile technology.

But what do we really mean when we talk about the mobile helping close the digital divide? Clearly, mobiles are a relatively cheap device – when compared to personal or laptop computers, anyway. They are small and portable, have good battery life, provide instant voice communications, have SMS functionality and they have the potential to provide access to the internet.

Even the poorest members of society find ways to own one. But Houston, we have a problem.

I’ve been lucky over the past few years to have spoken at numerous conferences, workshops and companies about the uses of mobile technology in international conservation and development, and it’s something I truly enjoy doing. However, I’ve slowly noticed a knowledge gap, or should we say an awareness gap. In the West, when we talk of mobiles helping close the digital divide, many people make a huge assumption about the technologies available to users in developing countries. We look at the mobile through rose-tinted glasses, from the top of our ivory towers, through a Western prism. Call it what you like. Think about it. Most of us have fancy phones and are gifted with pretty good network coverage to drive them. Not only can we make calls, we can take good quality photos, we can make and edit little movies and upload them to the web, we can surf the web, we can play neat games, and we can download neat bits of software. Our overall experience is generally a pleasant one. Why else would we want a phone? So, with mobiles able to do all of this, their potential in developing countries is clear, right? Well, maybe…

Let’s start by looking at the worlds best selling phone – the Nokia 1100 (pictured). Anyone who’s spent any time in a developing country recently would not have failed to notice the number of these around. The reason? They’re Nokia (and people just seem to love Nokia), they’re sturdy, have good battery life, the user interface is easy and they’re cheap (selling for around $40 new in Uganda, for example). They do everything the user wants – they can make and receive calls, they can send and receive SMS and the built-in alarm is very popular (only last month in Kampala my taxi driver was telling me with great excitement how his alarm still sounds, even when his phone is switched off). These are the kinds of phones in the hands of many people in the very rural areas where we see the mobile as the tool to help close the digital divide.

The problem here is that the Nokia 1100 – as with many of the low-end handsets found in the markets and shops in developing countries – has no browser of any kind, and doesn’t support GPRS (or any other form of data transmission). Accessing the internet? Dream on. But this is not the only problem. Network coverage in many rural areas lacks data support even if the phones did have it, although this is admittedly changing. There are also issues of language and content, but more importantly cost. Someone with little spare income doesn’t want to spend a large chunk of it scratching around the web to find what he or she is looking for. In many countries GPRS pricing models are at best confusing. While an SMS carries a fixed cost, calculating how many kilobytes of data make up a WAP page is anybody’s guess.

The opportunity at the bottom of the pyramid is huge, and handset manufacturers and network providers alike are working hard to fill it with phones. For them, the most important issue is cost because that’s what’s most important to their customer. And if this means providing trimmed-down handsets at the lowest possible prices then so be it. This current reality sees many of these phones with no GPRS, no browser, no Java, no camera, no colour screen – the very technologies which form the lynchpin of our plans to promote the mobile phone as the tool to help close the digital divide.

So, if we’re serious about using mobile to help close the digital divide, how about diverting international development funding towards providing a subsidised, fully-internet ready handset for developing markets? Aid donors are already providing funds to the network operators, after all. In the DRC, Madagascar, Malawi, Sierra Leone and Uganda for example, the IFC (an arm of the World Bank) recently provided US$320 to five operations of Celtel to help expand and upgrade its mobile networks (you can read more about that here). Network coverage, important as it is, is only part of the equation. From the perspective of the digital divide, who’s addressing the handset issue?

During a recent interview with the BBC I commented that “Voice is still the killer app in many developing countries. Data is going to be playing catch-up for a long time to come”. I’ve received many comments of support – and a few in disagreement – since this was published. This is a very important debate, and I hope it is one which finally starts to get some serious discussion.