3 Billion

Article

Hundreds of millions of unconnected rural Indians will soon have a line of seven new Nokia phones to choose from – all of them under $120. The cheapest, most basic models – the 1200 and 1208, both available for around $45 – have color screens and a built-in flashlight for brownout-prone rural areas. This article reports on Nokia’s market strategy, in particular low-cost handsets, in India.