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The UK branch of Amnesty International is to introduce a mobile payment system called LUUP so that users can make donations via their phones. In doing so, not only will it be easy for people to give to a good cause, it will also enable the charity to receive up to 15 per cent more of the money than via PSMS methods such as text. The human rights organisation ruled out premium rate text messages for donors as it felt it would be too costly as network operators took a slice of the pie and users were constrained by a maximum donation limit of £4.50. Using LUUP, however, means donors can give up to £800 to Amnesty International.