Can Mobile Revolutionize Indian Agri

Report

A presentation by Arunkumar K.R. of Victus Laboratories India asking whether mobile phones can revolutionise Indian agriculture, drawing on press commentary about rural India’s changing economy and telecom operators’ push into agricultural services as a driver of handset sales beyond voice calls. It weighs Nokia’s mixed record in India — citing misses like N-Gage and Ovi Store alongside the potential of Nokia Life Tools’ education, entertainment and agriculture services and Nokia Money — as a case study in whether mobile-delivered agricultural services can gain real traction.