Project
Cover2go, from South African financial services provider Metropolitan, sells instant micro-insurance policies by SMS with no brokers, medical tests or paperwork. A single text to a short code buys 30 days of accidental death cover worth R15,000 for a once-off R10 charge deducted from airtime, while a separate family burial policy provides funeral cover for the policyholder, their spouse and children under 21 for R20, activated with nothing more than a valid South African ID document, aimed at the more than half of South Africans the company says are under-insured against sudden death.