Insurance SMS

Article

A Clickatell newsroom release describes Cover2go, a mobile insurance product launched by Metropolitan Life in South Africa that lets people buy six days of accidental-death life cover, paying out R60,000, for just R10 deducted from their phone airtime. Aimed at the large number of South Africans who travel by minibus taxi without any life insurance, the service is bought by texting a name and ID number to a short code, with Clickatell’s messaging platform handling the confirmation, policy details and renewal reminders.

Region

Africa

Country

South Africa

Category

Economic

Organisation / Author

Clickatell

← Back to the Mobile Database