Article
A Clickatell newsroom release describes Cover2go, a mobile insurance product launched by Metropolitan Life in South Africa that lets people buy six days of accidental-death life cover, paying out R60,000, for just R10 deducted from their phone airtime. Aimed at the large number of South Africans who travel by minibus taxi without any life insurance, the service is bought by texting a name and ID number to a short code, with Clickatell’s messaging platform handling the confirmation, policy details and renewal reminders.
Region
Africa
Country
South Africa
Category
Economic
Organisation / Author
Clickatell

