Key Trends Mobile Apps FionaSmith

Report

A June 2010 GSMA Development Fund presentation by Fiona Smith on key trends in mobile applications for the ‘Bottom of the Pyramid’, people living under $2 a day. It sets out the Development Fund’s programmes — including Mobile Money for the Unbanked, mAgri, mHealth, mLearning, Green Power for Mobile and mWomen — and identifies simplicity, meeting genuine user needs and ubiquity across phone types as the three criteria that define a successful mobile app, quoting FrontlineSMS founder Ken Banks on the value of addressing simple challenges alongside more complex ones.