Article
A Guardian report on how mobile phones are reshaping farming in rural India, focusing on the Reuters Mobile Light (RML) service, which delivers market prices, crop information and weather forecasts by SMS. Case studies include a Maharashtra grape grower who used price data to export to Russia and a maize farmer who held back stock after an SMS bird-flu alert, both boosting their income; by 2010 RML had 75,000 direct subscribers but, through village-level sharing, was estimated to reach around 1.5 million farmers.
Region
Asia-Pacific
Country
India
Category
Agriculture
Organisation / Author
Guardian