Report
Four billion low-income consumers, a majority of the world’s population, constitute the base of the economic pyramid (BOP). New empirical measures of their aggregate purchasing power and behavior as consumers suggest significant opportunities for market-based approaches to better meet their needs, increase their productivity and incomes, and empower their entry into the formal economy. This is the Executive Summary of a much larger report, included within the Mobile Database due to the increasing focus of the mobile industry in emerging markets.