Rednoseday Sponsorship

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For the UK’s 2009 Red Nose Day, mobile operators waived their usual fees and the Treasury confirmed no VAT would be charged, meaning that for the first time every penny of the money donated by text went directly to Comic Relief. The campaign, powered by Mobile Interactive Group in collaboration with Buongiorno, ran two donation lines, a £5 text promoted around ‘The Big Red Nose Climb’ documentary and a £1 text inviting listeners of BBC Radio 1 to sponsor nine celebrities climbing Mount Kilimanjaro, together raising £7.8 million by SMS toward the event’s overall £65.7 million total, money that funds long-term Comic Relief projects across the UK and Africa.