Spice Phone

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An International Herald Tribune report on the launch of Spice Mobile’s ‘People’s Phone’, a screenless, no-frills handset priced under $20 aimed at first-time mobile users in the developing world. Unveiled by the Noida-based company at a Barcelona wireless industry conference, the phone targeted a market Spice estimated at 2.5 billion people ‘from Iraq to Indonesia’, with the company hoping to sell 10 million units in its first year against established Indian carriers Bharti Airtel and Vodafone-Essar.