US Campaigning

Article

If Sen. Barack Obama is your guy, dial 62262 – which spells “Obama” – on your cellphone and text “Go.” For supporters of Sen. Hillary Rodham Clinton, punch in 77007 and text “Join.” Text “Today” to 30644 if you’re a fan of former senator John Edwards. A small but growing list of presidential candidates, all Democrats, are jumping on the text-messaging bandwagon. With more than three-quarters of Americans estimated to own cellphones – and more than 15 billion text messages sent within the country each month – campaigns believe it’s a technology they can’t afford not to exploit.

Region

Americas

Country

United States of America (USA)

Category

Governance/political

Organisation / Author

Washington Post

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