Water Conservation Sms

Article

A Jordan Times report on an agreement between the Water Authority of Jordan and mobile operator Zain to send water-conservation SMS messages to Zain’s more than 2.3 million subscribers as part of a national awareness campaign. Officials described the initiative as a public-private partnership to change behaviour in a country ranked the fourth most water-poor in the world, with message content tailored to different target groups and areas and complemented by printed guideline flyers.