Web Small Screen

Article

A blog post by South African new-media commentator Matthew Buckland arguing that the mobile phone, not the desktop, would be the next mass medium for publishers and advertisers in South Africa, drawing a parallel with Japan, where more than 70% of internet access was already via mobile. It notes that desktop internet use remained a relatively niche activity, reaching under 10% of South Africa’s roughly 50 million people, while mobile penetration and mobile web use — already significant on sites like the BBC’s WAP service — offered a route past the cost barriers that had limited PC-based internet access.