Article
By summer 2007, Britain’s teenagers will be able to stop badgering their parents to pay off their mobile phone bills, with the launch of a new service that offers free calls and texts provided users are willing to receive adverts on their phones. Blyk, a start-up run by the former president of the Finnish mobile firm Nokia, will today announce it has signed deals with advertisers including Coca-Cola, L’Oréal and Buena Vista, part of the Disney media empire, as it works up to a summer launch in the UK. This initiative is of particular interest as companies such as Google develop similar initiatives for emerging markets.