Article
Within two months of launch, Vodafone Egypt has seen a massive take-up of its new ‘Voice SMS’ service, as 15% of its subscriber base have started using the service. The service, provided by ‘Voice SMS’ pioneer Bubble Motion, has already improved Average Revenue Per User (ARPU) for users of the service by 1.5%. The major impact of the Voice SMS service, which Vodafone Egypt launched under the brand name MiniCall, is in sharp contrast to most other new services launched by operators globally in recent years.