Report
A paper by Ignacio Mas and Olga Morawczynski in Innovations (volume 4, issue 2, Spring 2009, pages 77-91) drawing lessons from M-PESA, Safaricom’s mobile money service in Kenya. By then M-PESA had around six million customers, had handled more than US$1.6 billion in person-to-person transfers and was served by about 9,000 outlets. The authors set out ten design features of the service, offering guidance to others hoping to build mobile money services for people outside the formal banking system.
Region
Africa
Country
Kenya
Category
Economic
Organisation / Author
Ignacio Mas and Olga Morawczynski
Recorded
2009