Text-messaging has played a central role in facilitating the growth of m-commerce. That’s likely to continue as SMS and succeeding mobile-messaging standards bring fuller sets of m-commerce data sets akin to those found on e-commerce platforms — and as they are linked with high-speed data services. This article is the second of two on the growth of m-commerce in the global marketplace
Type: Article
Region: Global
Category: Economic
Organisation/Author: eCommerce Times