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“In underdeveloped markets such as the Philippines, where Internet penetration and fixed land line density is relatively low, the introduction of a nationwide cellular network coupled with the relative ease and affordability of obtaining a mobile phone has helped SMS leapfrog into the forefront of machine-to-machine communications,” said Junie Agcaoili, a spokesperson for Chikka Asia. This is the first part of a two-part article on the spread of m-commerce in the global marketplace.