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New Delhi, June 5: It is an unique environmental initiative. Receive an SMS, reply to it and get a free sapling! PVR NEST (Network for Enablement and Social Transformation), the Corporate Social Responsibility initiative of PVR cinemas, today launched a green drive in Mumbai using technology for an environmentally sustainable future. Each reply SMS received by PVR will be sent a free sapling to make the country greener. Mumbai will be the first city to become green with this pilot initiative of PVR Nest.