Article
Be ready to hear hello tunes, or caller tunes, with the message to eradicate polio. This unique campaign, taken up by the office of the civil surgeon in India, was aimed at spreading awareness against polio among cellphone users between January 4th and 7th, 2006. “We are tying up with four leading telecom service providers and seven banks to begin this campaign from January 4 onwards” S.K. Ravi, the East Singhbhum civil surgeon, reported.