SMS Campaigns

Article

In May 2007, text messaging went mainstream as an American political tool as Democratic candidate Sen. Hillary Clinton launched a service asking supporters to sign up for regular text-messaged campaign updates. Mrs. Clinton isn’t the first 2008 presidential candidate to embrace text messaging – rival John Edwards began in December and Illinois Sen. Barack Obama plans to start soon – but her use of it signals how widespread the technology is becoming for political campaigns. Many presidential campaigns are now experimenting with how to use the service.