Article
The larger information technology corporations in Silicon Valley are undergoing a “significant mindset change” regarding emerging markets, a top executive has told a panel at the United Nations. Information technology (IT) companies were seizing the opportunity to think very differently about providing products that would be used in different ways than in developed nations, said Gary Bolles, President of Microcast Communications. But some companies were still reluctant to enter developing country markets for a variety of reasons. This article is of particular interest bearing in mind the move into emerging markets by the larger mobile manufacturers, and the various emerging market handset (EMH) programmes.