Article
Strategies to bring sleek content from Bollywood movie producers and the highly-regarded Sundance Film Festival were presented alongside projects to make it easier for poor migrant workers to transfer money at the 2007 3GSM World Congress, the largest event for the mobile telecommunications industry with an estimated 55,000 visitors this year. While the two initiatives may seem largely incompatible, it’s a reflection of where the mobile sector is today. On the one hand there are many markets approaching saturation, where competition has seen the price of a call plummet and forced operators to look at new sources of revenue – such as mobile entertainment. At the other extreme are the so-called “emerging markets”.