Trade At Hand

Project

The International Trade Centre (ITC) “Trade at Hand” initiative uses mobile phones to send an SMS every day to exporters in developing economies with the day’s product prices on international markets (this module is called MarketPrices). A module called MarketAlerts enables local Trade Support Institutions to also transmits business opportunities, contacts and market news. In this way, exporters have access to targeted information in their sector, enabling them to react to demand, plan export volumes and negotiate fair prices. Trade at Hand was launched with fruit and vegetable exporters in two landlocked sub-Saharan African countries, Burkina Faso and Mali, in 2006.