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The Social Mobile Long Tail explained

What follows is a short extract from the recent “Soul of the New Machine” human rights/technology conference hosted by UC Berkeley, in which I explain my theory of the Social Mobile Long Tail.

This video is also available on the FrontlineSMS Community pages

Social Mobile Long Tail

A full video of the session – PDA’s and Phones for Data Collection – which includes presentations from InSTEDD, Ushahidi, DataDyne and Salesforce.com, is available via the FORA.tv website.

105 comments

1 changefeed (changefeed) { 05.23.09 at 10:50 am }

->@kiwanja: The Social Mobile Long Tail explained http://tinyurl.com/px4w4n

2 digitalforgood (digitalforgood) { 05.23.09 at 1:10 pm }

->@kiwanja: The Social Mobile Long Tail explained http://tinyurl.com/px4w4n http://ow.ly/8JIi

3 Patricia { 05.23.09 at 7:51 pm }

I’ve read about your thoughts on the long tail before, but it’s all much clearer when you hear it from the horses mouth. :) I think you’re so right about there being a lack of tools. I just wonder what we need to do to shift the focus?

4 karolariegler (Karola Riegler) { 05.23.09 at 8:09 pm }

The “Social Mobile Long Tail” explained (in 5 mins 38 seconds). http://tinyurl.com/px4w4n via @kiwanja

5 SCourt (Courtney) { 05.23.09 at 8:19 pm }

RT: The “Social Mobile Long Tail” explained (in 5 mins 38 seconds). http://tinyurl.com/px4w4n (via @kiwanja)

6 kabissa (Kabissa) { 05.23.09 at 8:42 pm }

RT @kiwanja: The “Social Mobile Long Tail” explained (in 5 mins 38 seconds). http://tinyurl.com/px4w4n [this is an important message]

7 Tobias Eigen { 05.23.09 at 8:46 pm }

Thanks for posting this to your blog as well, Ken – this is an important message that we all need to get hammered into our brains, so I appreciate the reminder and the sharing.

The long tail you describe can also be applied to email and the web.. where often too much energy and money is being spent on the stuff that requires lots of bandwidth, wide screens and fancy computers. I’ll try to keep this in mind as we relaunch the Kabissa site this summer, hopefully very accessible and tailored for low bandwidth and low tech users in Africa.

If it doesn’t please hassle me so we fix it. ;-)

Cheers,

Tobias

8 ksjhalla (Kaushal Jhalla) { 05.23.09 at 8:59 pm }

r/t @kiwanja The “Social Mobile Long Tail” explained (in 5 mins 38 seconds). http://tinyurl.com/px4w4n

9 kiwanja { 05.24.09 at 9:42 am }

Thanks for the re-tweets, everyone.

@Patricia – I’m not sure whether you work in this space or not, but one of the key challenges for developers is gaining an understanding of the landscape where their tools will be used. I see so many which revolve around a need for internet access, or high-end phones, and these just don’t work for many NGOs in the long tail.

I’ve written a couple of blog posts about some of the challenges, and perceptions, in building tools for these kinds of organisations. You can read those here:

http://www.kiwanja.net/blog/2009/02/social-mobile-myths-and-misconceptions/
http://www.kiwanja.net/blog/2008/11/mobile-applications-development-observations/

10 kiwanja { 05.24.09 at 10:31 am }

@Tobias – You’re quite right. The concepts can easily be applied to other technologies such as the web, email and so on. I guess the difference here is that there’s more awareness in those areas of a need to provide low-bandwidth versions and technologies, and there are common platforms in the form of browsers, email clients and so on. In mobile there is less awareness (I believe), and we have a fragmented and complex hardware environment to deal with

11 Banking_Ukraine (Andrew Dobriy) { 05.25.09 at 10:08 am }

The “Social Mobile Long Tail” explained (in 5 mins 38 seconds). http://tinyurl.com/px4w4n

12 Andrew Dobriy { 05.25.09 at 10:08 am }

The “Social Mobile Long Tail” explained (in 5 mins 38 seconds). http://tinyurl.com/px4w4n

13 Susan Kuhn Frost { 05.25.09 at 3:57 pm }

RT @kiwanja Interested in the Social Mobile Long Tail? Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw [socially responsible]

14 Alessandro Galetto { 05.25.09 at 4:00 pm }

Interested in the “Social Mobile Long Tail”? A quick 5:48 video introduction, courtesy UC Berkeley. http://is.gd/Ddpw (via @kiwanja)

15 Olumide Abimbola { 05.25.09 at 4:08 pm }

RT @kiwanja: Interested in the “Social Mobile Long Tail”? A quick 5:48 video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

16 loomnie { 05.25.09 at 4:08 pm }

RT @kiwanja: Interested in the “Social Mobile Long Tail”? A quick 5:48 video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

17 Max Brondolo { 05.25.09 at 4:19 pm }

RT @baloss: Interested in the "Social Mobile Long Tail"? A quick 5:48 video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

18 Max Brondolo { 05.25.09 at 4:19 pm }

RT @baloss: Interested in the “Social Mobile Long Tail”? A quick 5:48 video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

19 maxbrondolo { 05.25.09 at 4:19 pm }

RT @baloss: Interested in the “Social Mobile Long Tail”? A quick 5:48 video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

20 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

21 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

22 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

23 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

24 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

25 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

26 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

27 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

28 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

29 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

30 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

31 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

32 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

33 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

34 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

35 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

36 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

37 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

38 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

39 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

40 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

41 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

42 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

43 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

44 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

45 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

46 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

47 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

48 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

49 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

50 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

51 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

52 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

53 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

54 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

55 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

56 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

57 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

58 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

59 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

60 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

61 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

62 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

63 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

64 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

65 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

66 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

67 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

68 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

69 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

70 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

71 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

72 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

73 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

74 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

75 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

76 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

77 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

78 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

79 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

80 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

81 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

82 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

83 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

84 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

85 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

86 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

87 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

88 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

89 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

90 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

91 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

92 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

93 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

94 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the "Social Mobile Long Tail". Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

95 FrontlineSMS o/ { 05.25.09 at 9:11 pm }

FrontlineSMS and the “Social Mobile Long Tail”. Video introduction, courtesy UC Berkeley. http://is.gd/Ddpw

96 Afrika Kabissa { 05.26.09 at 5:16 pm }

#n2y4 the extraordinaries is really cool and I think it will win – but what about the social mobile long tail? RT @kiwanja http://is.gd/Ddpw

97 kabissa { 05.26.09 at 5:16 pm }

#n2y4 the extraordinaries is really cool and I think it will win – but what about the social mobile long tail? RT @kiwanja http://is.gd/Ddpw

98 RichardOn { 05.26.09 at 10:04 pm }

Interesting site, but much advertisments on him. Shall read as subscription, rss.

99 charmermark (Mark Charmer) { 05.27.09 at 2:14 pm }

Spending a bit of time wrapping my head around @kiwanja‘s work and Frontline SMS – http://tinyurl.com/px4w4n

100 Mark Charmer { 05.27.09 at 2:14 pm }

Spending a bit of time wrapping my head around @kiwanja‘s work and Frontline SMS – http://tinyurl.com/px4w4n

101 charmermark { 05.27.09 at 2:14 pm }

Spending a bit of time wrapping my head around @kiwanja‘s work and Frontline SMS – http://tinyurl.com/px4w4n

102 Melissa Gira Grant { 06.02.09 at 5:50 pm }

Research phrase of the day: “social mobile long tail.” http://bit.ly/jE4EG

103 Melissa Gira Grant { 06.02.09 at 5:50 pm }

Research phrase of the day: "social mobile long tail." http://bit.ly/jE4EG

104 melissagira { 06.02.09 at 5:50 pm }

Research phrase of the day: “social mobile long tail.” http://bit.ly/jE4EG

105 IsaacHoleman { 05.26.10 at 5:30 pm }

.@BeUnreasonable replication could be the new scale, but @frontlineSMS has been doing it for 5 years http://is.gd/cqe0S

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