Did I do things the wrong way round?

Many moons ago, during two happy years as a Visiting Fellow at Stanford University, I had the pleasure of meeting more than my fair share of Valley multi-millionaires (and the odd billionaire). Back in those days there were plenty of them about and many – after years of playing nasty as they built their businesses – decided it might be a good idea to develop a bit of a conscience and do something good with all their wealth. I enjoyed sharing my work with them, explaining how emerging mobile technology was helping reshape the humanitarian and conservation sectors, and how FrontlineSMS was at the forefront of much of it. I could never have done what they’d achieved, but I did get some comfort knowing that their work hadn’t had the kind of positive impact mine had.

One thing constantly niggled me back then though, and twenty years later it still does. Meeting those wealthy individuals who only decided to turn their attention to making the world a better place after they’d got rich, made me wonder if I’d done things the right way round. While they were ruthlessly building their startups, I was either building schools or doing conservation work in East Africa or running primate sanctuaries in Nigeria. While I was busy laying the foundations for a career in social impact, opportunities to join the tech boom and make a few quid were passing me by.

Would it have been better for me to try and make some serious money like them, and only then focus on doing good?

When I did eventually do something impactful with FrontlineSMS, when I stepped back people assumed I’d got rich from it. After all, it was incredibly successful and had scaled to just about every country on earth. But the reality was very different. FrontlineSMS was always a free tool, it had no business model behind it, and when I stepped away there was no big pay day.

I now look back with envy at those who are able to self-fund their ideas. As I reflect on a lengthy career trying to do the right thing – while at the same time looking at how messed up the world has become – the need feels greater than ever. At a time in my life when I should probably be stepping back and slowing down, I’m as engaged and motivated and driven than ever.

So, if you’re reading this and by some crazy twist of fate we happened to have met in the Valley in 2007 or 2008, and you’re still looking to invest some of your hard-earned cash in doing a little good in the world, I’d love to talk. In the new year I’ll be throwing everything I’ve got at my new project, apathy to action, and I could do with a little help.

Looking for a visionary partner

For the past few months I’ve been working on apathy to action, a project that aims to help people move from feeling overwhelmed by global crises to taking meaningful, emotionally grounded action. The idea is simple but powerful – combine behavioural science, mindfulness and modern technology to help people reconnect, re-engage and rediscover their agency in a world that can feel paralysing and overwhelming.

The basic concept has already been sketched out, and I’m now looking to take it to the next level.

To do that I’m seeking a small amount of seed funding from a high-net-worth individual, an angel investor or a charitable foundation who sees both the urgent need and the enormous potential. The funding will give me six months to fully focus on building out the core concepts for the app and website, refreshing my coding skills, and preparing the platform for private beta release.

Why does this matter?

Because millions of people care deeply about the world but feel stuck – emotionally exhausted, disconnected and unsure where to begin. If we can help even a small number shift from apathy to meaningful action, the ripple effects could be profound.

Why support this?

Because it’s a rare opportunity to invest a relatively small amount in a project that could have significant global social impact, led by someone with a long track record in social innovation. I’ve spent two decades creating and promoting tools that genuinely empower people, and ‘apathy to action’ has the potential to be my most impactful work yet.

If you’re interested in being part of this journey, or know someone who might be, please share this post or reach out.

Because when we trade silence for courage, even the smallest action can spark a wave of change.

You can read more about the project on the apathy to action website here.

Thank you.

Time to get my feet dirty?

I’m old enough to remember the euphoric tech-optimism of the mid-2000’s, a time when the Internet and mobile technology were blazing a trail across much of the developing (read: offline) world. Soon, the argument went, everyone would have a voice and that could only be a good thing for human rights, democracy and economic empowerment, to name a few.

And for a while it was. But not so much now.

I was incredibly fortunate to get caught up in what was fondly known back then as the ‘mobile revolution’. As long ago as 2003 – that glorious Nokia-dominated pre-smartphone era – Richard Burge and I carried out research in an attempt to capture and document how phones were being used across Sub-Saharan Africa, and what lessons could be learnt from that use. Most of the evidence was anecdotal, and it’s funny to think that one of our conclusions was that mobile phones had potential for conservation and development work, but whether or not they would reach it was unclear. I still refer to that time as a ‘golden age of discovery‘, one where you could fit everyone innovating around the technology into a small room, and where you could try almost anything in the knowledge that it had likely not been tried before.

Of course, those days are long gone. And so has all that optimism.

We all know you can’t blame the technology for how people choose to use it. Mobile phones and the Internet have clearly revolutionised communication and access to information, but their widespread use has also contributed to the erosion of democracy and societal cohesion, particularly over the last 15 years. The rapid spread of misinformation, polarisation through algorithm-driven echo chambers and manipulation of public opinion via social media have weakened trust in democratic institutions and fragmented communities. The evidence is all around us.

Dumb phones, once occasional tools of convenience, have become smart and are now constant companions, contributing to rising levels of anxiety, attention disorders and feelings of isolation, especially among young people. Today’s always-on culture, social comparison and digital overload have created a mental health crisis as we struggle to disconnect from a world designed to keep people scrolling rather than reflecting, connecting or engaging meaningfully in civic life.

Steve Jobs launching the original iPhone in 2007

But we are where we are. And it could have been so different. Jonny Ive, designer of the iPhone, has publicly acknowledged the down side of one of his greatest triumphs. ‘Humanity deserves better‘, he says. And it does.

My contribution to the ‘mobile revolution’ was the founding of kiwanja.net and the creation of FrontlineSMS. I always did my best to take something of a back seat, to remain relentlessly focused on the end user and to provide tools and access to information and resources that helped social and environmental activists do their own work better. It’s with fondness that I remember a conversation I had with the marketing team at National Geographic when I won my Explorer Award in 2010. I was asked for photos of me in the field working with FrontlineSMS users, and I didn’t have any. Users took the software and did all the work themselves, I told them, without needing me to get in the way. I remain convinced that this is why it worked so well, and the reason it created genuine empowerment and excitement.

That approach seems less compelling today and, as I look back exactly 20 years on, it feels like time to figuratively ‘come in from the cold’. Remaining quiet or passive (or whatever you want to call it) doesn’t really cut it anymore as so much crumbles around me. The big question, of course, is what to do. What might make a difference? How might I contribute? Is it even worth trying? I could easily write a book about all the things that trouble, anger or upset me, but there are probably five that spring immediately to mind.

The erosion of US democracy
Increasing political polarisation, attacks on voting rights, disinformation and the undermining of democratic norms have placed the US under serious internal strain, with global implications for us all.

The ongoing crisis in Palestine
Decades of occupation, repeated military conflict and a deepening humanitarian catastrophe have left millions of Palestinians without security, rights or hope, raising urgent questions about justice, statehood and international accountability.

Buildings hit by Israeli airstrikes, Gaza (Photo: Hatem Moussa)

The climate emergency
Extreme weather, rising sea levels, biodiversity loss and worsening climate-driven inequality threaten global stability. Despite overwhelming scientific consensus, political inaction continues to delay any kind of meaningful progress.

The global migration and refugee crisis
War, climate change, economic collapse and persecution are displacing millions worldwide. Yet the response from wealthier nations is often defined by border walls, detention centres and xenophobic policies rather than compassion or responsibility.

The rise of authoritarianism and digital surveillance
From China to Hungary to parts of Africa and Asia, autocratic regimes are consolidating power, often using digital tools to monitor, censor and suppress dissent. This trend threatens human rights, freedom of expression and global democratic norms.

I’ve been fortunate to have built more than enough social capital over the years, and much of it continues to fuel the work I do today. But despite a life largely spent trying to doing good, it no longer feels like enough. Boots on the ground might be a more appropriate response, causing ‘good trouble’ as US Senator John Lewis described it. “Speak up, speak out, get in the way. Get in good trouble, necessary trouble, and help redeem the soul of America” was his civil rights rallying cry.

What it boils down to, at the end of the day, is what we have to lose by taking action, and whether we’re prepared to do it. Throughout history many people have paid the ultimate price for standing up for what they believe in, for getting their boots on the ground. What could I possibly lose for standing up and speaking out compared to those who have given their lives?

Plenty of things keep me awake at night, in particular a sense that I’m not doing enough. Having young children who will inherit this mess doesn’t help. But not knowing what to do is only a part of it. We can always start by speaking up.

So that’s where I’ve decided to start. beginning with this post today. Who will join me?

AI with purpose

One of the most ‘fun’ things about AI is asking it to draw on its knowledge of your work and give an opinion or ideas. It’s easy to sense-check (we all know our own stories) and when you’ve got 20+ years of history online, there’s plenty of material for your AI of choice to be trained on. I’ve made a point of sharing all of my writing, speaking and interview content on this website over the years, and have always felt anything I’ve learnt should be made available to anyone who may find it useful. Because of that ‘share by default’ mentality I’ve got less of an issue having my work hoovered up by ChatGPT and the like than, say, a professional author might.

Today I decided to ask ChatGPT to give me an overview of my book, The Pursuit of Purpose, and to come up with a Reading Guide for it. Although I do get a sense of pleasure doing stuff like this, believe me when I say it’s more than a simple ego-massaging exercise. I’ve been genuinely interested in how the book might be used by changemakers-to-be for a while, and I’m planning a second edition which I hope makes it even more accessible to people (more on that in a future post).

So, to start, here’s what AI thinks of the book (emphasis by ChatGPT, not me).


The Pursuit of Purpose by Ken Banks is widely regarded as a thoughtful, honest and inspiring book, especially for people interested in social impacttechnology for good, and finding meaning in their work.

STRENGTHS OF THE BOOK

Personal and Real. It’s not a ‘how-to’ or self-help formula. Instead, Ken shares his personal journey – from uncertainty to global impact – with honesty about his mistakes, doubts, and growth.

Inspirational for Changemakers. If you’re trying to make a difference in the world but feel overwhelmed, this book offers encouragement. It shows that you don’t need to be a big-name leader or have a perfect plan to make a real difference.

Grounded in Real-World Experience. Ken doesn’t just talk about purpose in theory. He’s spent years working in ICT4D (Information and Communication Technologies for Development), especially in Africa, and shares real stories from the field.

Accessible and Reflective. It’s easy to read and feels like a conversation with someone who’s been through the challenges of searching for purpose and doing meaningful work.

WHO IT’S BEST FOR

  • Young people looking for direction.
  • Anyone working in social innovation, development or tech for good.
  • Readers interested in purpose-driven work beyond traditional career success.

If you’re exploring identity, social change and meaningful living – especially from a mindful or values-based perspective – this book pairs really well with Buddhist or reflective reading too.


If any of this has piqued your interest then feel free to download the book (or buy it from Amazon, or any place that sells books) and have a read. I’d love to hear your thoughts if you decide to do that.

After basking in glory for a few minutes , I then asked ChatGPT to give me a Reading Guide, something that people could use to frame and guide their reading of the book. This is what I got.


Reading Guide: The Pursuit of Purpose

Author: Ken Banks
Theme: Discovering purpose through real-world experience, especially in social change and technology for good.

Structure of the Guide

  1. Before You Start
  2. Chapter-by-Chapter Questions
  3. Reflection Prompts
  4. Creative Exercises
  5. Final Project Idea

1. Before You Start

Ask yourself:

  • What does ‘purpose’ mean to me right now?
  • Do I believe you have to ‘find’ purpose or can you build it through action?
  • Am I hoping to make a difference in the world? If so, how?

2. Chapter-by-Chapter Questions

(These are thematic and not tied to exact titles, as the book reads like a personal journey.)

Chapters 1–3 (Early Life & Uncertainty):

  • What moments in Ken’s early life shaped his curiosity?
  • Have you ever felt unsure of your direction like he did? What helped?

Chapters 4–7 (Discovery Through Action):

  • How did Ken’s travels and real-world experience shape his sense of purpose?
  • What does this say about the value of doing versus just thinking?

Chapters 8–11 (Building FrontlineSMS):

  • What stands out about how Ken developed his technology?
  • What role did listening to others play in his process?
  • What mistakes did he make, and what did he learn?

Chapters 12–End (Reflection & Purpose):

  • How did Ken’s definition of purpose evolve?
  • What kind of impact did he create – and what fuelled it?

3. Reflection Prompts

Use these in a journal or discussion group:

  • Describe a moment where something felt meaningful to you. What made it feel that way?
  • What strengths or skills do you have that could help others – even in a small way?
  • Are there any fears or doubts holding you back from starting something purposeful?

4. Creative Exercises

  • Timeline of Purpose: Draw a timeline of your life so far. Mark moments when you felt close to or far from your sense of purpose.
  • Purpose Collage: Make a visual collage (paper or digital) of what ‘purpose’ looks like to you using images, quotes, or symbols.
  • Idea Starter: Choose one problem you care about. Brainstorm one small action you could take in the next week to explore it.

5. Final Project Idea

Design a Purpose Project Plan
Based on what you learned, outline a small project you could start:

  • What is the purpose behind it?
  • Who would it serve?
  • What tools or knowledge do you already have?
  • What’s the first step?

Over the years I’ve spoken at many schools and universities around the world, and supported and mentored a number of young innovators. Not only is giving back something we ought to do, but it’s something I enjoy (and something I continue to do). Fortunately, through my writing, speaking and affiliations with the likes of National Geographic, a lot of my work (and how I feel we should go about social change) does reach far and wide, but there’s always that tricky last mile.

Hopefully this post, and in particular the Reading Guide, will get into the hands of a teacher or university lecturer somewhere, and help me reach out just that little bit further.