Imagine your neighbour’s house is on fire, but you’re too busy scrolling through social media to call for help, or you just assume someone else will handle it. Scale that up globally, and you’ve captured how public apathy operates during major crises. Public indifference isn’t just inconvenient – it can be deadly. When people mentally … Continue reading Say hello to the bystander planet
Month: August 2025
From apathy to action
Twenty years ago this summer I was sat at a kitchen table in Finland writing the early beta version of FrontlineSMS, a project which would go on to define my contribution to what was, back then, the fledgling world of mobiles-for-development. I’ve had a brush with the odd idea or two since, but never really … Continue reading From apathy to action