For the past few months I’ve been working on apathy to action, a project that aims to help people move from feeling overwhelmed by global crises to taking meaningful, emotionally grounded action. The idea is simple but powerful – combine behavioural science, mindfulness and modern technology to help people reconnect, re-engage and rediscover their agency in a world that can feel paralysing and overwhelming.

The basic concept has already been sketched out, and I’m now looking to take it to the next level.

To do that I’m seeking a small amount of seed funding from a high-net-worth individual, an angel investor or a charitable foundation who sees both the urgent need and the enormous potential. The funding will give me six months to fully focus on building out the core concepts for the app and website, refreshing my coding skills, and preparing the platform for private beta release.

Why does this matter?

Because millions of people care deeply about the world but feel stuck – emotionally exhausted, disconnected and unsure where to begin. If we can help even a small number shift from apathy to meaningful action, the ripple effects could be profound.

Why support this?

Because it’s a rare opportunity to invest a relatively small amount in a project that could have significant global social impact, led by someone with a long track record in social innovation. I’ve spent two decades creating and promoting tools that genuinely empower people, and ‘apathy to action’ has the potential to be my most impactful work yet.

If you’re interested in being part of this journey, or know someone who might be, please share this post or reach out.

Because when we trade silence for courage, even the smallest action can spark a wave of change.

You can read more about the project on the apathy to action website here.

Thank you.