I’m in San Francisco this week on a surprise trip to collect an award for a product I designed and built over a decade ago. The fact the early work of FrontlineSMS is still being recognised twelve years on speaks volumes to the approach, and the impact it had – not only in the hands of users themselves, but also in the minds of others looking to apply technology for social good. It struck a chord with an emerging narrative that said we should build appropriate tools that genuinely empowered the people closest to the problem, and that our job was, if anything, to build those tools, hand them over and then get the hell out of the way. If you look at the tweets from the many ICT4D and social innovation conferences today, this remains an approach popular within our sector.
But while tweeting and speaking are one thing, doing is another. Sure, for me this week should be about celebration, but I remain frustrated with a sector which claims to be hungry for learning, and hungry to scale ‘ what works’, yet very little of what made FrontlineSMS successful has been made use of in any meaningful way. This is not just disappointing on a professional level, but a personal one, too.
Nothing quite matches the energy and excitement of grassroots organisations building out their own ideas and solutions off the back of a platform you’ve created. The idea that you might stop what you’re doing and others will continue the work is something we should all aspire to. In the global development sector we call this ‘sustainability’. Yet, how often do we see it?
Nothing quite matches the organic growth that becomes possible when you build genuinely open, empowering platforms. I’m immensely proud of the way our users embraced it, and equally proud of the smart, young innovators such as Josh Nesbit and Ben Lyon who were drawn to our work, and whose early efforts with FrontlineSMS:Medic and FrontlineSMS:Credit lead to the creation of two incredibly exciting and innovative organisations in Medic Mobile and Kopo Kopo. Kevin Starr once told me that he was fascinated by how FrontlineSMS had become an incubator for so many other ideas and initiatives. Sadly I’m not sure what I can point to today that does anywhere near the same thing.
While we were clearly doing something right, funding remained a constant struggle, and the lessons we were learning and sharing were falling on deaf ears. Only two studies of note examined the impact and approach of FrontlineSMS – a paper by Medic Mobile, and a brilliant chapter in Bits and Atoms written by Sharath Srinivasan. For a project which had such a high profile, and one that powered grassroots interventions in over 170 countries, the lack of interest in trying to understand what truly made it succeed is a huge disappointment. After all, as a sector we’re hardly blessed with success stories of initiatives that scale. From what I can tell, the sector is just too busy chasing the next big thing at the expense of existing opportunities right under its nose.
When I look around today, I still see tools being built far away from the problem with little understanding of the users or their context (except for the odd trip some projects take so they can tick the ‘HCD’ box). Challenges and competitions are the new big thing, with entries voted up or down like a beauty competition by others with little idea of the problem or those effected by it. You don’t stop someone on the street and ask for medical advice, so why do the same with an idea to solve a medical problem in a developing country? I recently wrote about the madness of innovation challenges here.
So, as I attend the awards ceremony this coming weekend I’ll quietly thank all those unsung heroes who helped turn FrontlineSMS into the breakthrough story that it first became all those years ago. And I’ll continue to hope that we can be brave enough as a community to work through many of the problems hindering our ability to build yet more tools that genuinely put the power to change in the hands of those who need it most. Unfortunately, experience tells me to not hold out too much hope.