Last week saw me start out at Mobile World Congress in Barcelona, and finish up at an event focusing on the use of text messaging in the non-profit sector in London. It was a busy week but two new resources were the end result.
Pictures. If you didn’t make it to Mobile World Congress then here’s a Flickr set of 111 free-to-use photos to give you a flavour of the event. Mobile World Congress is the world’s largest mobile exhibition and conference and features CEO’s and representatives from mobile operators, device manufacturers, technology providers, vendors and content owners from around the world.
Words. On Friday, Credemus Associates ran an event in London attended by representatives from FrontlineSMS and Text to Change. “The World in the Palm of Your Hands: SMS & Mobile Communications” was the first in a new line of events which Credemus hopes will become a live platform for discussion and news on ICT to support community engagement for Local Authorities, Third Sector & Public Sector organisations. At Friday’s event, FrontlineSMS and Text to Change announced the release of a new resource on how to use SMS as an effective behaviour change campaigning tool.
Behaviour change campaigning is inherently interactive. In order to encourage positive behaviour change it is important to not only push campaign messages out to people, but to listen to the responses. To run a campaign which has a real impact, you need to listen to ensure you’re being heard. This is one of the main reasons why SMS – as a widely accessible and inherently interactive communications channel – is an ideal tool for campaigning.