Spreading the “Mobile Message”

Over the past year or so, it’s become increasingly clear to us that we need to take the “mobile message” out of its technology silo and make it more available – and accessible – to a wider audience. This was the thinking behind our regular series on PC World, and is the thinking behind a new series we’re launching today in collaboration with National Geographic.

The “Mobile Message” is aimed at a broad audience, but most importantly people who would never likely visit a mobile-specific site. Recent talks at Communicate – aimed at conservationists – and Nat Geo Live! – aimed at the general public – have convinced us even more that we need to stop just talking among ourselves and take the message out to more mainstream, broader audiences.

According to the first “Mobile Message” posted today:

“Over the next few months we will delve into the human stories behind the growth of mobile technology in the developing world. We’ll take a closer look at the background and thinking behind FrontlineSMS, and hear from a number of users applying it to very real social and environmental problems in their communities. We will also hear thoughts and insights from other key mobile innovators in the field, from anthropologists to technologists to local innovators.”

You can read the rest of the introductory post on the National Geographic website here.

FrontlineSMS @ National Geographic Live!

Date: Friday October 29th, 2010
Venue: National Geographic, Washington DC
Moderator: Benjamin Shaw
Speakers: Saleem H. Ali, Ken Banks, Jerry Glover, Kakenya Ntalya

“Meet four gifted individuals recognized by National Geographic for making a difference early in their careers. This season’s Emerging Explorers Salon, moderated by Benjamin Shaw, executive producer for the weekly radio talk show National Geographic Weekend, features transformative ideas that are influencing the world. Scientist Saleem H. Ali promotes a pragmatic, inclusive form of environmentalism. Mobile technology innovator Ken Banks developed software that enhances the communications ability of people without access to the Internet. Agro-ecologist Jerry Glover uses biodiversity to improve food security. Activist Kakenya Ntaiya, in the face of daunting obstacles, founded the first primary school for girls in her region of Kenya”.

Further details, and tickets for this public event, are available on the National Geographic website.

Video: Mobile Phones for Development

Date: Monday 20th September, 2010
Venue: London School of Economics
Speakers: Dr Jenny Aker, Ken Banks, Dawn Haig-Thomas
Chair: Diane Coyle

IGC Growth Week 2010 Public Discussion

“Mobile phones have the potential to contribute significantly to economic growth in the developing world, in both the private and public sector. From improving market information for fish traders in Lake Victoria, to enabling medical outreach services in rural South Asia, the mobile is a versatile and adaptable tool. What impact can mobiles have on those previously excluded from financial services and communications networks? Which policies will help turn the promise of mobiles into real benefits for the poorest people?

This session, moderated by Diane Coyle, OBE, of Enlightenment Economics, features a panel of researchers and practitioners sharing ideas and experience from the field, discussing a range of case studies from literacy and conditional cash transfer programs in Niger to SMS-based communications for rural hospitals in Malawi”.

Jenny Aker is assistant professor of development economics at The Fletcher School of International Affairs, Tufts University.

Ken Banks is the founder of FrontlineSMS and kiwanja.net.

Dawn Haig-Thomas is director of the GSM Association Development Fund.

Further details of the event, including an audio version of the discussion, are available on the London School of Economics website.

FrontlineSMS at The Feast ’09

I’ve always maintained that the greater the distance between an ICT4D ‘problem’ and the problem solver, the greater the chance of failure. The difficulty here is that quite often the problem and the resources available to fix it are in different places, and available to the wrong people.

While ‘we’ – those who rarely fully understand the problem – have easier access to the technology and funding, those who do more fully understand it don’t. This is why the current proliferation of local innovation and IT-focused business hubs across Africa is so exciting and has so much potential.

More via this short edited five minute talk I gave last year at The Feast in New York. Further in-depth thoughts on who might be best placed to run ICT4D and mobile-for-development (m4d) projects, check out this recent blog post, “Dissecting “m4d”: Back to basics“.