Category: News

Freedom Fone promotes information-for-all

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Kubatana.net – a Zimbabwean NGO who work to strengthen the use of email, mobile and the Internet among local NGOs and civil society organisations – were the very first FrontlineSMS user way back in October 2005. This initial contact lead us to work together on an early prototype of “Dialup Radio”, an Interactive Voice Response (IVR) service they’re now about to fully launch as “Freedom Fone”. As the service nears release, Amy Saunderson-Meyer – Media and Information Officer at Kubatana – talks about the tool and how they see it helping civil society in Zimbabwe and beyond.

“Bottom of the Pyramid (BoP) strategies are viewed in many contemporary business circles as the pot of gold at the end of the rainbow. BoP refers to the 2.6 billion people who live below the $2 a day breadline and many business strategists argue that if targeted correctly, these consumers can offer businesses a main line into one of the fastest growing markets. Even if the price of products and services has to be reduced, profits can be made up and surpassed in volumes sold.

A more neutral view of BoP strategies is that they are not simply a means to make millions, but a pragmatic appreciation that through commercial profit making activities, sustainable solutions can be developed that help alleviate poverty. With thought, the poor can be incorporated into the system in a mutually beneficial manner – not only as consumers but also as producers, partners, entrepreneurs and innovators.

Freedom Fone’s BoP strategy focuses on building and promoting an open source software platform for information sharing that is intuitive, cost-conscious, internet independent and ultimately targets all kinds of phone users. Deployers of the Freedom Fone platform can be small or large NGO’s or service organizations – even individual information activists. The goal is to broaden the base of audio information providers and facilitate the development of two-way communications with communities which have traditionally been underprivileged, marginalized and sometimes even stigmatized.

The Freedom Fone platform can be used to assist with education, learning, healthcare and medical support for chronic diseases like HIV/Aids, TB and malaria. Voice menus conveniently provide information on demand services, making them a useful additional channel for community radio stations and emergency response initiatives. It can be used to provide information on the full spectrum of issues including sanitation, the environment, agriculture, fishing, business, finance, marketing, community, arts and culture news. Its ‘leave-a-message’ and SMS functionality can be leveraged for citizen journalism.

Essentially Freedom Fone is a simple but novel medium for addressing social development. The currency we are working with is knowledge, the tool we are using is the mobile phone and the mobile function we primarily leverage is audio, through Interactive Voice Response (IVR).

Freedom Fone has focused on knowledge sharing because in a globalized information age, access to relevant information is pivotal to development and vital for survival. Content is king and knowledge is power! However the people who need information the most are often the ones at the bottom of the pyramid, and they tend to remain on the fringes of our society. For instance, in developing countries, information flow is often blocked by restricted infrastructure, lack of resources and limited unreliable access to computers, email and internet. Other factors such as language barriers and low literacy levels exist, and in certain developing countries this information alienation is further compounded by restrictive and authoritarian governments.

Freedom Fone has focused on the mobile phone as the medium of communication because according to a UN report, 60% of the world’s population has mobile phones. By 2009 there were already over 4.5 billion mobile phone subscriptions in circulation and developing countries account for over two thirds of these mobile phones. In contrast only 25% of the world’s population has internet access and in Africa there is only a 6.8% internet penetration rate. Thus the wide use of mobile phones bridges the chasm between the haves and the have nots. Their use cuts across the ‘digital divide’ and they have the potential to act as information access equalizers. For example, in Zimbabwe, barely 5% of Zimbabweans have access to the internet but there are over 3 million mobile phones contracts in a country of 11 million, which represents a penetration rate of roughly 27%. In South Africa – which offers a good indication of future development patterns in Africa – only 7% of the population has internet access, but there are approximately 36 million active cell phone users, which is roughly 80% of the population.

To address the limited access to and the high cost of internet connectivity in many developing countries, Freedom Fone has been designed so that it does not require any access to the internet to function. The Freedom Fone server can be connected to mobile phone SIM cards, landlines and Voice over Internet Protocol (VoIP) numbers. Callers can phone in from a landline, basic mobile phone, or soft phone like Skype. If uninterrupted power is provided, the system can be available to callers 24 hours a day, providing a valuable information on demand channel, as well as a vehicle through which the public can contribute information or queries 24/7.

A number of Freedom Fone’s core features focus on interactive voice menus and callback functionality. By consciously marrying the mobile phone with IVR, Freedom Fone extends this previously business-oriented tool, into the arena of social development and social media. By simplifying the user interface and minimizing the technical alternatives, we predict that information providers will find building voice menu-based information services intuitive rather than intimidating and cost-effective rather than costly.

Providing an alternative to the limitations imposed by the 160 characters allowed in an SMS is likely to be liberating. Freedom Fone provides a do-it-yourself platform for increased two way communication, facilitating the contribution of rich audio files by both the operator and caller. Its audio orientation offers similarities with radio programming – however there are dramatic differences in the start up costs, required technical know-how and government regulation. It is interactive as it enables end users to become information providers by contributing questions, audio content and feedback in response to the voice menus. Audio files also have the enormous benefit of surpassing the issues of literacy, going beyond language differences, as people can create and manage information in their own dialect. For deployments in Africa, audio is also strongly aligned with the oral traditions of story-telling.

Importantly, Freedom Fone has been designed to run on and with low-powered equipment to facilitate its deployment using solar power.

As Freedom Fone services the BoP, it is essential that deployments offer affordable, cost-effective access to information. Sadly, in Zimbabwe the cost of local mobile calls is $0.25 per minute making call-in costs a major challenge for local deployment. The same hurdle does not exist for deployments in East Africa where competition exists between mobile network providers and call costs are minimal. In countries where Voice over IP (VoIP) is legal further opportunities pertain, as VoIP cuts costs and facilitates scalability.

The Freedom Fone platform offers the potential for cost recovery through advertising which can be incorporated into the voice menus as short audio clips. Another option are premium numbers which can be negotiated with mobile network operators. In time we hope to source funding to build features that facilitate micro-payments for accessing voice menu content or receiving SMS updates.

Freedom Fone aims to put information in the hands of the public by simplifying and popularizing information outreach via IVR and SMS. It is a tool for content creation, by the people for the people. It shifts BoP solutions beyond profits, by giving the punch of informative power to the people”.

Amy Saunderson-Meyer
Media and Information Officer
The Kubatana Trust of Zimbabwe and Freedom Fone
www.freedomfone.org

The “emerging market” handset trap

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Today at Mobile World Congress, Vodafone announced “the world’s cheapest phone”. At $15 it certainly scores low on the price tag – which is good – but it also scores low on functionality – not so good. Not only is this a problem for any end user who might need (or want) to use it for things beyond voice calling and SMS, but it’s also perpetuating a long-standing problem in the social mobile world dating back over five years.

With the ICT4D community putting an increasing focus on “smarter phones” – ones which feature downloadable applications and allow for cloud-based solutions, for example – where do phones like today’s Vodafone 150 fit in? Aimed specifically at emerging markets, these are the kinds of phones Vodafone are hoping will end up in the hands of the very patients or farmers the ICT4D world is itself working hard to reach.

Low-cost phones have certainly achieved one thing – low cost – and in price terms they’ve done exactly what they said on the tin. Over the past five years or so, prices have indeed steadily dropped, as we can see if we pick an early “emerging market handset” winner from 2005 (the Motorola C113), a ZTE phone widely available in East Africa in 2008, and today’s Vodafone 150.

The prices may have changed, but functionality has largely stagnated. You couldn’t browse the web on the Motorola in 2005, nor the ZTE in 2008, and today you’d have the same problem on the Vodafone 150. You can’t download applications onto any of them, either. They all have monochrome screens and look pretty-much-the-same despite having a five year gap between them. Very little has changed other than price, it would seem. Voice and SMS remain king at the bottom of the pyramid, or so it would seem.

The real trick is to reduce the price of these phones whilst at the same time increasing (or at very least maintaining) functionality, a combination which no manufacturer has yet managed to crack. Nokia’s announcement last week of their cheapest 3G-enabled phone for the Indian market shows prices are shifting downward for data enabled phones, but at $90 it’s still some way off what most would consider affordable for the remaining 1.5 billion people in the world without a phone.

From today’s announcement, a sub-$40 smart phone – which really would change the game – looks to be as far off as ever.

[Related post: “The Digital Divider“]

FrontlineSMS:Jobs? Yes, we’re hiring!

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Update 24/02/10: Applications now closed. Please don’t apply for either of these posts. Thanks! \o/

After four years of steady growth, FrontlineSMS has witnessed a dizzying rise in activity over the past few months. One full-time position has increased to three with the hiring of Josh Nesbit as our FrontlineSMS Ambassador and Alex Anderson as our lead developer. And thanks to new funding from the Rockefeller Foundation last month, we’re now looking to build our team further and fill two more positions – in Software Development and Project Management.

Thanks to the seemingly inexhaustible support of our friends over at Wieden+Kennedy, we’ll be locating our small but growing team in their amazing central London offices – a hotbed of creativity, if ever there was one. As a result, we’re limiting our search for new team members to London and the surrounding area for now, but will look further afield as we get further established as an organisation.

So, who are we looking for?

Project Management

This might not be the best title for a role which requires the candidate to have a wide array of interests – software testing, fundraising, website maintenance, creating promotional materials and brochures, training, and helping scope new projects. We’re also going to need them to help out with community-building and support, and to run smaller specific FrontlineSMS-related projects as they arise. This position is a real moving target and, as part of a small team the candidate will have the opportunity to shape the role for themselves. All we ask for is hard work, dedication, a passion for social mobile, and a strong desire to help see our organisation grow.

Software Development

We’re also looking for a Junior/Intermediate Java Developer to assist with the maintenance and development of new features on our multi-platform desktop Java application, FrontlineSMS. There will also be opportunities to help out on another exciting web-based project we’re working on in partnership with the GSM Association and Accenture, and to help us explore the potential of iPhone, Facebook and Symbian extensions to our projects. Above all, we’re looking for someone with a passion for exploring the social potential of mobile technologies, and a willingness to contribute to all stages of the software development process, including architecture, UI, testing and deployment.

If you’re based in or around London and interested in either of these positions, click here for further details and then get in touch as soon as possible! Feel free to share a link to this post with any lists or individuals you think might be interested.

With hopes of further funding on the horizon, these are unique opportunities for individuals interested in mobile technology and social change to join and influence a small, active, growing team. Join us on our journey, and you never know – it may well be the start of a new journey all of your very own. \o/

When it’s reasonable to be Unreasonable

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One of the most exciting things about my work is the incredibly talented people I get to meet. Up-and-coming entrepreneurs with a never-say-die, get-up-and-go attitude. I’m continually inspired and more than happy to offer my help in any way I can, particularly to those looking to implement FrontlineSMS one way or another in their work. Today, two of these projects have made it through to the next round of a major competition and are looking for your help. I hope you feel equally inspired to show your support – it’s only a few mouse clicks away and costs little.

What’s it all about?

The Unreasonable Institute unites up to 25 high-impact social entrepreneurs from around the world, who attend an intensive 10-week summer institute. There, entrepreneurs incubate their ventures with rigorous skills training and expert mentorship. At the end of the ten weeks, the Institute connects the Fellows with start-up capital and a global network of support. In short, the opportunity provided by the Institute will make a significant contribution to the growth of these early-stage initiatives.

Finalist #1: FrontlineSMS:Credit

FrontlineSMS:Credit, run by Ben Lyon, is one of the finalists. FrontlineSMS:Credit aims to make every formal financial service available to the entrepreneurial poor in 160 characters or less. By meshing the functionality of FrontlineSMS with local mobile payment systems, implementing institutions will be able to provide a full range of customizable services, from savings and credit to insurance and payroll. Ben is currently in Sierra Leone testing his system, and signing up local organisations for early pilots. Visit Ben’s page on the competition website and support his pioneering work!

Finalist #2: Light Up Malawi

Light Up Malawi – run byRaina Kumra – is a venture which aims to bring 100% alternative energy to Malawi through policy reform and the creation of a sanctioned pilot program for all manufacturers of solar, biomass, and wind energy products. In a sign that collaboration is alive and well even among competition finalists, one of the key systems they plan to deploy is FrontlineSMS:Credit, which will be used to assist with the setting up of rural distribution programs, and allow for the creation of finance systems for village entrepreneus. Please show your support for Raina’s work  by visiting her competition page here.

Both projects need pledges of just $10 from 650 individuals. The first 25 projects from the 37 finalists to raise $6,500 will secure their place on the summer program. Please take a moment to show your support. You pledge now and pay later, and it only takes a minute. Thank you!

(You can read more about how the Unreasonable Marketplace works here).