Publishing and the art of iteration

Eighteen months ago, “The Rise of the Reluctant Innovator” hit the shelves. The product of a combination of donations, crowdfunding, ten inspiring innovators, an editor with too much time on his hands, and an engaged publisher, the book was always something of an experiment. Tales of people innovating ‘outside the system’ – people with little by way of resources or money, and often without qualification or permission – just getting on with fixing social ills that deeply bothered them seemed like stories the world needed to hear.

Today, it looks like I may have underestimated the number of people who wanted to hear them.

Professional book reviews are hard to get, particularly when you self publish. But the couple we got were great (here’s one). Amazon reviews were even better – standing today at 43 and counting, and all five star reviews bar a couple. It even topped Amazon’s “Development Studies” charts for a while. All of this, of course, in addition to the couple-of-dozen fantastic post-publication endorsements we got.

Interestingly, universities and colleges around the world quickly started picking up on the book as it found its way into numerous social innovation and ICT4D classes. For me, this has been the biggest positive for the book. One typical response appeared on Amazon:

Stories for every college campus

Ken Banks has collected a volume of stories here that need to be told on every college campus. College campuses are at this moment unique seedbeds of opportunity. Populated with “Millennial Searchers” who, in increasing numbers, tell us they define life success in terms of meaning, purpose, and making a difference, and shaped by the larger movements of social entrepreneurship and sustainability, college curricula have begun shifting towards educating students to become agents for change.

What our change agents need above all right now is not more information, but stories – stories that the move them from paralysis and despair in the face of social disintegration and ecological loss to actions shaped by courage, humor, and hope. These stories do this. And because they inject so much of the raw, the uncertain, and the unformed portion of reality into their tales they are stories on which students will clamber for in the face of the challenges of their generation.

These stories speak eloquently about power – the power of connections, the power in confronting power structures for the sake of the marginal, the power of serendipity, the power of the human spirit to overcome immense challenges and work towards transformation and justice. In doing so, they function as a calling to that part of ourselves that will recreate and restore human and natural communities, that bears witness to our capacity for both good and ill, and that remembers the full range of ingenuity and wisdom we possess individually and as a species.

Wendy Petersen Boring, co-editor, “Teaching Sustainability: Perspectives from the Humanities and Social Sciences”

Over the past few months it’s become increasingly clear that I ought to make more of the book. So I started speaking to an international publisher, and am delighted to share news that I’ve now been offered a full publishing deal to release a new, revised and re-worked “Rise of the Reluctant Innovator” early next year (though the title will need to change to something a little more search-engine-friendly, apparently).

Over the summer I’ll be working with the existing chapter contributors, and some new ones, putting a little more structure around each of their stories. The essence of the book will remain the same, but we’ll make it more useful to students of social entrepreneurship and social innovation. We’ve already learnt that our approach is a little unique, and that it stands out from other books which are often dominated by theory and stuffy concepts. Ever since I started inviting FrontlineSMS users to write about their work and experiences using the software way back in 2005, I’ve been increasingly convinced that people are primarily motivated and inspired by raw stories of innovation.

Watch this space for news and updates over the coming months. In the meantime, you can check out the current book offering here.

Book Review

The Rise of the Reluctant Innovator
Ken Banks (ed), London Publishing Partnership, 2013, 232 pages

Review by the Society of Business Economists

“Any book with a foreword by Archbishop Desmond Tutu and comments from the World Economic Forum, the BBC and National Geographic is surely one to take notice of, and this book still exceeded my expectations in so many ways.

If the book has a purpose, it is probably to inspire us to innovate using existing technology for those who cannot help themselves. As an economist in the field of innovation and creativity I was ready to uncover the principles involved. What I didn’t expect was the emotional roller coaster that made me stop and wonder why I was so close to tears. Human stories of injustice and income inequality are so much more powerful than statistics. Politicians and economists please take note. I was moved by the magnanimous response of the human spirit to solve the problems. Surprising as this may sound, the story here of a patent lawyer was especially moving.

There are ten stories of ‘reluctant’ innovators. None was forced to innovate but they had the classic necessary combination of motivation, knowledge and ability.

The book was hard to follow sometimes, but much easier if you read about the person and their innovation at the back of the book, before you read their chapter. So many stories in one set of covers made it a little messy too, but also gave so many interesting angles on ‘social’ innovation.

It is an emotional book about the human spirit and the desire help people who cannot help themselves. It is a book about the struggle that innovators face to introduce even low-budget, life-saving innovations. It is a book about the failure of the current economic system to address social needs and how poorer people are locked out from the most basic health care. I got an insight into why childbirth is so dangerous in developing countries; it is more basic than I thought.

This is an uplifting and motivating book about the best aspects of human creativity and desire to help those who need it. It is also a book about not clearing your conscience by convincing yourself that Governments and NGO’s are acting on your behalf; their ego and short-sightedness often gets in the way of innovation despite them being good at some things. It is a story of how any of us with the will can creatively apply our knowledge of existing technology in new situations to have outstanding life-saving or life-changing effects for others.

If that is not enough for you, there is a hidden ‘how-to’ manual about social innovation including the qualities you need. This is no technical manual about stage-gating and managing risk, but rather a guide to making something happen against all odds.

It inspired me to make some of our social innovations around economics happen and it’s a long time since that happened to me. I’ll be using some of the examples of creativity, and recommending partners read this book to get them fired-up for innovation.”

Review by Adrian Woods. Reprinted with permission.

For more on “The Rise of the Reluctant Innovator”, including endorsements and a free sample, visit the book website at reluctantinnovation.com

Field of dreams

Two years ago this summer, long-time friend Erik Hersman and I took a stroll through this grass meadow in St. Ives, a small market town in Cambridgeshire where I work from a small office above a supermarket. Erik was on holiday, but that didn’t stop us taking a long walk discussing life, family and work. Erik had a few ideas on the boil, and I was entering a new phase after stepping back from day-to-day operations at FrontlineSMS a couple of months earlier.

I walk a lot, and often use the time to think, strategise and develop my ideas. The walk with Erik that day wasn’t particularly unusual, but something rather rare and unusual has happened since.

During our conversation, I told Erik I was thinking of publishing a book on social innovation – something I’d always wanted to do but lacked the seed of what I thought was a solid enough idea. That summer, a short article I’d penned – Genius Happens When You Plan Something Else – had appeared in the print edition of Wired magazine in the UK. The article looked at the concept of reluctant innovation, but was only 600 words long. I felt there was much more of a story to tell, and discussed the idea of turning the article into a full book. Erik was, of course, invited to contribute a chapter on his own life and work.

Once I’d decided to go for it, the next fifteen months were frantic. There were times the book looked like it wouldn’t come off. The first Kickstarter campaign was a spectacular failure. The second was better thought out and successful. That campaign was topped up by the Curry Stone Foundation, and a little personal funding on top took the book past a key financial hurdle. Along the way I managed to find a publisher, secure a foreword from Archbishop Desmond Tutu and collect two dozen high profile endorsements. Everything finally fell into place and in November 2013 “The Rise of the Reluctant Innovator” hit the shelves, hitting top spot in Amazon’s ‘Development Studies’ chart a few months later. A number of colleges and universities in the US and UK have also picked up on the book, using it as part of their social innovation courses.

Self-publishing is tough, and a massive learning curve, but it’s been well worth it. “The Rise of the Reluctant Innovator” always felt like a book that needed to exist. Thanks to that walk in the meadow, today it does.

If my book was to be difficult, Erik’s idea was on another planet. Today you’ll know the vague little black box we discussed as BRCK. The conversation was fascinating on a number of levels, and I loved the idea of a Kenyan outfit fixing an African problem that others either didn’t know about, or didn’t care about. But while we were both serial software developers, neither of us had built hardware before (although we had talked about designing and building a FrontlineSMS/Ushahidi GSM modem a couple of years earlier during one of our stints at PopTech). That summer I was about to throw myself into the murky world of publishing. Erik was on the verge of doing the same in the hardware industry. I didn’t envy him.

Two years on, and the BRCK is a reality thanks to a Kickstarter campaign that blew their total out of the water, followed up by a further $1.2 million in venture funding. (Erik was always determined to make this a business, not another non-profit venture. We’ve had many conversations about the need for a more solid business approach to the kinds of ‘development’ problems BRCK was built to solve). It’s not been easy for the team, and I’ve been fortunate to see early prototypes and have numerous behind-the-scenes conversations on the challenges of not only building hardware, but doing it from East Africa.

That said, the BRCK team have been very open about the process and they’ve regularly blogged updates when things have been going well, and not so well. “Problems, Perseverance, and Patience” gives great insight, as does this post by Erik himself which will take you through the whole BRCK story. No mention of the meadow there, though.

We constantly hear that ideas are cheap, and that it’s all about execution. To an extent, that’s true. What was unusual about that summer walk in the meadow – our field of dreams – wasn’t so much two friends sharing ideas, but two friends with a dream they both saw through. In both our worlds, BRCK and “The Rise” both felt like things that needed to exist.

Thankfully, today, they do.

Innovation out of necessity is alive and well

(This article first appeared on the Virgin website as part of their special feature on innovation and disruption. The original post can be read here).

While much of the West debates the pros, cons, merits and current state of technological innovation, innovators in the developing world just get on with it. And they’ve never been so busy. Innovation out of necessity is alive and well, and on the rise, according to Ashoka Fellow, Ken Banks.

For many of us, innovation is the iPhone, iPad or pretty much anything that comes from today’s high-tech production line. It’s the latest phone, laptop, smart watch or passenger aircraft, and it’s designed to make things easier, quicker, more convenient and, in some cases, just more fun. We rarely question why we feel we need the latest and greatest, why we change our phones every year, or even what the drivers might be for all these high-tech innovations. Who, for example, decided the world needed an iPad-powered coffee machine?

Much of the innovation we see in the developing world, whether the innovators behind them come from there or not, is done out of necessity. They solve very real problems, many of which happen to be faced on a daily basis by many of the poorest and most vulnerable people on the planet. Innovation here isn’t about fast, shiny or modern, it’s about solving very real problems. And many of those problems aren’t going away any time soon.

Entrepreneurs in the West may well be losing the will to innovate, although I’d suggest it’s more about ability and a conducive environment than will. Many face difficulties with funding, highly competitive markets and patent wars, all of which make for challenging times. But this is far from the case throughout much of Africa, where I’ve focused most of my efforts for the past 20 years. Many innovations here are born by the side of the road, or in rural villages without any funding at all. Furthermore, market opportunities abound and patents are the last things on people’s minds. Compared to the West, African markets are still something of a Wild West in innovation terms, and this is precisely why there’s so much focus there.

Innovation out of necessity has given Kenya, for example, a world-leading position in mobile payments. On a continent where hundreds of millions of people lacked bank accounts, mobile phones provided the answer. An estimated 40% of Kenya’s GDP now works its way through Safaricom’s M-PESA system. It’s an innovation success story, and it’s provided a platform for many other innovators to offer everything from pay-as-you-go solar lighting to villagers to automated payment platforms for microfinance organisations. The further (anticipated) opening up of systems like M-PESA will spur even more innovation in the future. This is just the beginning.

When faced with very real problems that in many cases cost lives, innovators in the developing world kick into a different gear. With little funding or resources, it’s innovation in this ‘long tail’ that is most interesting – a place where people innovate out of necessity, not luxury, and as a matter of survival or ethics, not profit or markets. Health is a classic example of these drivers at work.

Six out of the 10 chapters in my recent book, “The Rise of the Reluctant Innovator”, cover health. The issues these innovators address include data collection, genetic disorders, communications between community health workers, patents, access to medicines, and solar energy as a lighting solution for maternity wards. The range of examples shows how broad and complex an issue health is, as well as the sheer scale of the need for its improvement across much of the developing world.

Many others are better placed to comment on whether entrepreneurs in the West are losing the will to innovate. Whatever the outcome of that debate, thankfully this isn’t the case in the places that matter – the places where far too many people still die from perfectly treatable diseases, or fail to reach their potential because of a lack of access to the most basic of education.

To paraphrase former Liverpool football manager, Bill Shankly, in the developing world innovation isn’t just a matter of life or death. It’s more
important than that.