Category: Technology

A glimpse into social mobile’s long tail

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Although I’ve only been writing about the social mobile long tail for a couple of years, the thinking behind it has developed over a fifteen year period where, working on and off in a number of African countries, I’ve witnessed at first hand the incredible contribution that some of the smallest and under-resourced NGOs make in solving some of the most pressing social and environmental problems. Most of these NGOs are hardly known outside the communities where they operate, and many fail to raise even the smallest amounts of funding in an environment where they compete with some of the biggest and smartest charities on the planet.

Long tail NGOs are generally small, extremely dedicated, run low-cost high-impact interventions, work on local issues with relatively modest numbers of local people, and are staffed by community members who have first-hand experience of the problems they’re trying to solve. What they lack in tools, resources and funds they more than make up with a deep understanding of the local landscape – not just geographically, but also the language, culture and daily challenges of the people.

After fifteen years it should come as no surprise to hear that most of my work today is aimed at empowering the long tail, as it has been since kiwanja.net came into being in 2003, followed by FrontlineSMS a little later in 2005. Of course, a single local NGO with a piece of software isn’t going to solve a wider national healthcare problem, but how about a hundred of them? Or a thousand? The default position for many people working in ICT4D is to build centralised solutions to local problems – things that ‘integrate’ and ‘scale’. With little local ownership and engagement, many of these top-down approaches fail to appreciate the culture of technology and its users. Technology can be fixed, tweaked, scaled and integrated – building relationships with the users is much harder and takes a lot longer. Trust has to be won. And it takes even longer to get back if it’s lost.

My belief is that users don’t want access to tools – they want to be given the tools. There’s a subtle but significant difference. They want to have their own system, something which works with them to solve their problem. They want to see it, to have it there with them, not in some ‘cloud‘. This may sound petty – people wanting something of their own – but I believe that this is one way that works.

Here’s a video from Lynman Bacolor, a FrontlineSMS user in the Philippines, talking about how he uses the software in his health outreach work. What you see here is a very simple technology doing something which, to him, is significant.

In short, Lynman’s solution works because it was his problem, not someone elses. And it worked because he solved it. And going by the video he’s happy and proud, as he should be. Local ownership? You bet.  \o/

Now, just imagine what a thousand Lynman’s could achieve with a low cost laptop each, FrontlineSMS and a modest text messaging budget?

Low(er) cost computing

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In the middle of everything else that’s going on right now, we’re working to get the latest FrontlineSMS ready for launch. Among a few of the more minor changes (bug fixes and additional language support, for example) this new release will see the inclusion of FrontlineForms, a fully integrated SMS-driven data collection tool. Although it’s been ready for some time, we’ve been busy getting the core system up to scratch before adding the first of a range of exciting new functionality (the ability to do MMS – multimedia messaging – comes later this year courtesy of our Hewlett funding).

Of course, none of this is of any use if you can’t afford a computer to run anything on. As part of our goal to lower the barrier to entry for prospective FrontlineSMS users, we have plans to develop USB stick and mobile versions of the software. More news on that in the coming weeks and months.

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In the meantime, thanks to great forward planning from Masabi – our developers – FrontlineSMS will already run on a range of emerging low-cost computers. Here’s the latest build (1.5.2) being tested on an Acer One (it’s also running happily on the even lower-cost EEE PC). This kind of set up – a low-cost computer, a GSM modem and a handful of low-end mobile phones – forms the backbone to our thinking of what an “SMS Hub in a Box” might look like.

We’re hoping to do something with that idea when we have a little spare time on our hands.

Dispelling the myth?

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I spent the best part of spring and summer ’99 working on my anthropology dissertation, passionately arguing that anthropologists had been wrongly excluded from much of the earlier global conservation process. The rationale behind my several-thousand word essay was that the view of indigenous peoples as ‘outside of nature’, or ‘a blot on the landscape’, with no place in the growing world view of pristine, natural environments was wrong. There seemed to be, after all, plenty of examples of indigenous peoples living in harmony with their environments, and that humans weren’t always a destructive force.

But maybe they were.

My three years at Sussex University studying a blend of development issues and social anthropology allowed me to carefully develop my thinking and combine two of my three passions in life (the third being technology). So, it is with great irony that a decade later I find myself reading a book which squarely blames indigenous peoples for many of the the mega-fauna extinctions in their environments. And the catalyst for this destruction? Technology.

In “Techno-Cultural Evolution“, author William McDonald Wallace highlights the rise of hunter-gatherer kill-offs with the rise in the use of technologies – hunting technologies such as spears, knives and bow-and-arrows, and later guns. He also argues that “one of the reasons many people resisted the idea of human causes for the disappearance of the mega-fauna was a romantic notion”. Perhaps there was a little of this clouding my judgment all those years ago, but is it wrong to think that it’s possible for people to live in harmony with their environments? Whatever the case, we certainly seem further away from it today than we ever have been.

William McDonald Wallace also argues that today we’re seeing a new environmental awakening underway. With mega-events such as the global Live Earth ‘gathering’, we could very well see this spearheaded by increased climate change awareness. Once again, the catalyst for our troubles has been a boom in technological innovation and all the energy consumption that goes with it. It is quite astonishing how far we have come in just over a hundred years.

But are we now not in a truly ironic situation where new technologies are being rapidly developed to counteract the negative impacts of others? If things go wrong later this year in Copenhagen – where World leaders meet to discuss the follow-up to the soon-to-expire Kyoto Protocol – then we could see a shift from a policy of applying technology to avoid climate change to one of applying it to help us simply adapt to it.

It’s a poor second choice, and one that just goes to show that, whether you’re a small community in the 21st century about to lose your island home to rising sea levels, or a buffalo in the 19th century roaming the plains of North America, technology can’t always be seen as a good thing.

Spreading the [text] message

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I often get asked the advantages of FrontlineSMS over the standard ‘Group’ messaging functionality of some (notably Nokia) mobile phones, or the supplied Handset Manager software. It’s an obvious question if you just see FrontlineSMS as a simple Group messaging hub. Not until you use it, or dig a little deeper, do you realise it’s a lot more than that.

(Larger version available here)

One of the great strengths of the software are “keyword actions” – the things that can be done with an incoming text message. For example, automatic replies can be triggered (with any message of your choosing), the incoming text can be forwarded as a new SMS to a predefined Group of people (which is what Twitter used to do for the masses before they pulled the plug), the message can be forwarded to any email address or email distribution list/group, the message can be sent to an online Twitter account or update your Facebook status, or posted to a web service/site such as Ushahidi, or passed on to another application running on the local computer (or written to an external database). Any combination of these actions can be triggered, making FrontlineSMS extremely flexible.

Once the new year (and the new Hewlett Foundation funding) kicks in, we’ll be working on a range of user-requested enhancements. FrontlineSMS remains very much work in progress. Watch this space – in 2009 there’s much more to come… \o/